When we are just starting a blog or a website for a particular topic or business, having a Keyword in the domain name has its benefits.
Now, when SEO is moving from Keywords to Social Media and algorithms like EMD (Exact Match Domain) low-quality Keyword rich domain names, it is a good idea to go for a Keyword less domain name.
Honestly, both of them have their pros and cons, and if done right, Keyword rich domain could be profitable for better ranking, but the same can be achieved with a quality content niche domain.
It is one of my favorite topics because Shoutmeloud is a keyword-less domain name and I always encourage people to go for keyword-less domains.
When are keywords less domain more Useful?
Branding and uniqueness:
The first and foremost suggestion that I give and share with my friends is to select a word as a domain name that is not widely used.
Using a domain name like Techpro or anything like this probably could have gotten you lots of results by first keyword Tech. But keeping a domain name that is personal or never used will always have a unique identity in the search result.
Your options are open:
This tip is from my personal experience.
ShoutMeLoud was started as a tech blog and over time, I shifted to the blogging niche. The best part about this is I’m not limited to any topic. In the future, if I want to extend ShoutMeLoud to some other niche such as life hacks or something similar, I can do that.
However, if I had a domain name such as “Bloggingtips.com”, I would have been limited to a particular topic.
By selecting a Keyword domain name, you are binding your present and future, whereas with a Keyword less name, you stay flexible in the future.
Domain name availability:
One of the biggest problems with Keyword rich domain names is most of the good domain names (.com and .org) are already taken. I will never suggest you go for .info domain names (Now there are new gTLDs that you can use and sign up for).
For a domain name with Keywords, you will have lots of competition for the same niche, but with your own personalized non-keyword domain name, you can rank much better.
Long domain name:
Instead of going for a long ugly domain name just for the sake of keyword richness, it’s better to go for a small memorable domain name.
It will be easy to remember and will also help in creating a good brand.
I would like to know your opinion on keyword-rich domain names vs keyword less domain names ?
Do let us know what do you suggest? Keyword rich domain name or Domain name which you can easily brand in long run?