Most of bloggers who start blogging without any training, they often start with multi-topic niche blog. Where as, most of pro and popular Blogger you would see around, are into specific niche and they are called as niche blogger. We have already talked why nicheless blog can’t compete with niche blogs and later we discussed on selecting niche of your blog.
If you want to get succeed in blogging field, then it’s a must for you to have a niche blog. There are quite a lot of reasons to prove niche blogs are better than general blogging. Even when a reader lands on your page with a query, he would definitely like to read few more articles of the same niche. But how come a reader who wants to read about Health tips can commit himself reading those articles which make no meaning with the site’s theme? let’s have a look at few of the reasons that enforce everyone to start a niche blog
Why better be a Niche Blogger:
There is a common saying “Jack of all trades, master of none” and to succeed in a particular field you have to set yourself as an expert. For example, if you talk just about iPhone and iPad niche, you can establish yourself as iOS niche blogger and similarly on any other niche. But, if you are covering news from all the niche, you can set yourself as news curator and not news-maker.
Here are some of the benefits which I believe anyone will get by becoming a Niche blogger. If you are one of those who are still writing on various topic and wondering why bounce rate and avg. time on site is so high, then read on:
Niche Blogging is the best way to start your online blogging career. Being a blogger, you write your blog posts to bring good number of loyal audience to your blog who can spend reading your whole blog. Of course, you can get such readers only from search engines. People from search engines come to your blog to fill the query that they’ve been searching for and when they find your blog post helpful, I’m sure they’ll follow your blog regularly.
I can assure this only when the content on your blog is relevant. For example, when a visitor landed on your blog searching for tips on “Internet marketing“, I don’t know if he can again dare to visit your blog which has the most number of articles on out of internet marketing topic.
One of the goal for every blogger is to make hands full of revenue through blogging. It might be by any means like e-book/product sales, affiliate promotion, PPC advertising, Direct Advertising or any other source. When you’ve a niche blog, I’m sure you can get better advertisers for your blog. Because when you post on a single niche, you should be having loyal audience who love to know better about that topic. So when an advertiser who have a product/website about the same topic, the chances of visiting his blog/buying his product are considerably more.
When you are writing on single topic and covering various aspect of it, search engine will see you as one of the authority site in that niche and it will help in improving your search engine ranking by great factor.
Search engines always try to provide rich quality content to the users. They don’t just look at a single post to let it rank, rather search engines look at the whole site whether you provide good quality content. Even search engines prefer bringing content from niche sites to the front pages of Google.
Here is another interesting article, where Harsh talked about how Technology niche is still young and alive. Concluding the article with advice from experts and professionals, I say niche blogging is the best way to get good loyal audience in addition to site-benefits like advertising, SEO things. So, if you are going to start a new blog. Make sure it’s a niche blog and not a messy thing.