Importance of Keyword in SEO : Beginners Guide

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One of the most common tip which you will get when writing a blog post is keep a Focus or target Keyword. Many bloggers are still not aware of importance of Keyword targeting and how a simple Keyword research will help you.

Keyword in SEO

It’s true that writing quality posts will help you to drive traffic but have you ever imagined why you are still not ranking in Google for any keyword or why your quality post will stop getting traffic after some time. One simple thing to understand, Google bot is  machine which uses an algo to rank any site for particular keyword. Now, there are many factors which impact your ranking but the first way to get any ranking in Google for target Keyword. Later on you can work on backlink building to increase your rank and get more traffic  for such posts.

I know you might be thinking, this is another SEO gimmic, but I will show you results based on my experiment and on some other post, I will cover a post on the same.

What is Importance of Keyword from SEO POV?

I understand Google already made it clear that they doesn’t consider Meta Keywords for selecting Keyword and it  make sense because many bloggers who are new to Blogging or article writing, They add lots of Keyword in the post. For example, Probably any one would write following Meta Keywords for this post ” Keywords, SEO, Keyword research” and so on. Now, here is a food of thought: Do you think any one who would be searching about Keyword search trick, would like to see this article first. Personally, I would not like to rank for such Keyword as people will come and leave the blog. This will impact my bounce rate and also avg. time on site.

Keyword Competition

Now, if I target my blog post for particular Keyword like “Importance of Keyword”, it will be easier to rank. Though there are many factors which matters along with your Keyword density and stuff, but we will discus that as an advance topic in other post. (You can subscribe to my Email newsletter for future updates).

Now in this above example, you can see that I searched for competition for my target Keyword using Traffic travis SEO software and it says it’s an easily target-able Keyword.

How to search for Keywords using Instant search:

Alright, Let it be a lame guide and I’m not going to discus advance way here. Lets quickly look into most easiest way using Google Instant search. So, I have written this post back in 2009 but lots of SEO changes has happened since then. Now, when I’m rewriting this article with updated information, my target was to atleast target it for one particular keyword.

Based on my permalink and previous analytic stats, I found couple of Keyword and used Google  Keyword search tool to find monthly search and then check competition. I will explain this complete process in some other post, but for now, you can quickly use Google instant search to find your Target keyword.  Like this:

Now when you are targetting a Keyword it could be long tail or short tail. For example:

  • Short tail: Keyword Density
  • Long tail: Keyword Density checker Websites
So once you have found your low competition target Keyword, your task is to write an SEO optimized article for your target Keyword. Here I’m giving you brief idea about how you can achieve that.

Keyword density & Keyword placement

Keyword density itself is a big topic and there is never an idle amount of Keyword density. This Wiki article give a fair amount of idea about Keyword density calculation. Depending upon the Target keyword: Long tail or Short tail you maintain a particular %age of Keyword density. When bots crawl your page , from the density of the keyword, bots determines that this page is useful for users for particular keyword.

As mentioned keyword targeting is important , but stay away from Keyword stuffing.  Though different SEO guru’s have different perceptive and ideas about the density of keys. Though your keyword should not increase more then 3% of your article length. I personally try to keep it between 1-1.5% along with related search terms. The best idea is experiment with keyword stuffing for your post and see the difference. For WordPress, you can use a useful plugin call Keyword density checker WordPress plugin. You can also take help of online keyword density checker websites.

What will happen if I do Keyword Stuffing?

As said earlier stuffing your article with keyword is a bad idea. Overdoing of keywords makes Google bots realize that you are spamming your post for unnecessary keyword. Google penalize such post and related post. Spider will think that you are trying to trick the system by putting up lots of keywords many times. This might affect your ranking. So be wise when you select the number of keywords selecting for SEO. Specially, after Google Panda, I highly recommend to stop doing any such SEO activities which doesn’t look natural. If you are not sure about your SEO practices, use forums or ask at ShoutMeLoud Fb fan page.

Meta Title, Meta Description and meta Keywords:

Now you have searched for a perfect keyword and delivering it into a post or a page. Try to use that keyword as a title of the post. For example if you are trying to rank for Best WordPress SEO plugins. Instead of using meta title like 5 essential WordPress SEO plugins, you can write, or you can come up with more such title. Here is one quick tip, try not to use no’s in your permalink. Because in future if you want to extend the article by adding more such plugin or sites, your number will make no sense.

Adding a relevant meta description will give more insight about your page to search engine bots. I personally suggest you to use your Keyword in Meta title, Meta description and Meta keyword field along with in h1 tag. Also, try to write more SEO friendly article by using H1, H2 and H3 tags. Don’t overuse Heading tags as improper headings and too many h2 or h3 tags lead in negative ranking.

Here is one quick tip, try not to use no’s in your permalink. Because in future if you want to extend the article by adding more such plugin or sites, your number will make no sense.

Still not convinced:

Alright, here is a post which I have written as a guest post on other blog with a target Keyword “Google Panda Penalty“, read the post and analyze the post, you will realize what all on-page optimization I have done to make this post reach no.1 position in Google above Keyword.. The post, is a detailed article and I’m sure this will give insight to all new budding bloggers and will help them to write better SEO optimized articles.

What next:

Alright, So I think now you are convinced that Keyword plays an important role and your first task is to find 5-6 profitable Keyword for your next post. You can use Google Keyword tool, Traffic Travis or any other online tool. Write a post on your target keyword and use any of these Google Keyword ranking sites or Free Keyword monitor for Google and keep a track of your Keyword position. Work on link building an improve it’s ranking.

We will cover more into this in upcoming posts. Do let us know if you have any doubt understand the importance of Keyword.

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Blog post by Harsh Agrawal

Harsh has written 1051 articles.

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  1. Nirmal Kumar Pandit says

    Actually, it fact that keyword is the most important thing for improving traffic to your particular post at your website. at the time of blogging you must see, what is should be your keyword and visitor tries it to find out in google or anywhere.

  2. gitesh says

    how many keywords can i add in one post, if i add more keywords it is known as black hat seo…. and google panda effect can also taken.

  3. Chetan says

    I want to ask one question, How to target price in India like that keywords? i have check lots of bloggers blog and wordpress blog they dont concentrate keyword density, but these blog rank in google first page how??

  4. vicky sadhu says

    @harsh 1st of all great post, no doubt it that! now i have a query..i have seen many post in many other popular blogs like tech crunch and many more blogs where they use 2-3 keywords in post URL and different title in post title [] plus different keywords in post title. so is it good to use three different title in a post? as i never seen that in SML post [might be am wrong].

  5. Jay says

    I do keyword Research for my niche blog and I did put my keyword in Google top 10 but I don’t know why it still don’t give me a lot of traffic [it’s insurance related keyword] why such thing happens in seo. give me some quick light. Thank You

  6. stargaterich says

    Keywords are only part of the equation. Anyway, it is always a good practice to pay attention to keywords so that you can are more likely to get rank and index by the search engines. On the other hand, the practice of using relevant keywords have the negative effects of causing you to join the herd whereby new keywords are not explored and might result in loss of opportunity. For instance, there might be some long tail keywords or even the main keywords that are not highly competitive but which shows signs of increasing trend. If you try to stick to popular keywords only, you might miss on the early boat for new keywords which you can rank for highly since you are the early birds to include that in your article titles.

  7. Ashesh says

    When I post a blog, within a few second the article ( link) is searchable in google. But after few days like 1 or 2 days it comes down. Hope you will write about this as well in ur next blog.

  8. NS MUKUNDAN says

    Keywords were important earlier. But few month back Matt said that Google is no longer considering meta keywords while indexing. But still using keywords within content works.

  9. Ashish Gupta says

    its really a big help for the beginners…cause in the beginning its difficult to know each n every thing…

  10. Gaurang says

    Very informative article as Keyword placement is the most important perspective in getting a huge traffic from Search Engines.

  11. Rahul says

    Thanks for the post harsh. Keyword Research is the main thing. Without that your Content will never be found by mass audience no matter how well you right.

  12. Gautam Doddamani says

    great guide bro. i too keep my keyword density above 1% and use wordpress seo by joost devalk for best results. on the contrary keyword stuffing is a nuisance on any blog PR’s. informative article no doubt! :D

  13. Damanjit Singh says

    Keyword research and placement plays an important role in SEO. But normally most of bloggers do not pay attention on keywords. Anyways thanks for this informative post.

  14. Rajan Bindra says

    Hello,Thanks for the info i was not fimiliar with the importance of keyword and this article help me a lot.Hope to see next posts from you soon.

  15. Bilal Sarwari says

    Good work Harsh Agrawal, you have explain very well importance of keyworks, this post will help many new bloggers as well as experts.

  16. Sandeep Singh says

    A perfect guide for begineers mate ! Although many are there in this industry for a long time, they still dont know completly how to use keywords.

  17. vivek says

    i want to ask from you sir that there is any blogger trick to increase my website presence in Google.just like you explain for wordpress

  18. vivek says

    i had written many good and interesting post but never got +result from seo. and really i had never gave importance to keyword in post thank you sir for such a nice post and excellent way of explaining it..

  19. Janis says

    Thanks for the tip. This is very helpful. I was really confused on the density of keyword. For now on, I will use 3%-5% on my post.

  20. Harshad says

    Keywords are important in a post, but not always! I’ve many posts which doesn’t even rank in top SERPs and have no competition what so ever to same keywords/phrases.
    Getting back link to such keywords may help but still not so sure about it.

    Anyway nice article. ;)

    • stargaterich says

      Keywords are still important because the search crawlers and search engine spiders are but mere software that search the Internet to build a database of indexes which will be use to rank search terms. I agree though that backlinks are powerful indicates to the search engines but again then , backlinks to what key search terms? The search engine must use some means to associate what the user type in the search box to the what it will return to the user.

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