Being a blogger or an e-commerce site owner, we have to keep a track of performance analysis of all our pages. Being a blogger, it’s our job to identify weak or low performing pages, and improve the conversion on them. When I talk about conversion, I talk about converting user into sales. For a blog, it could be Email subscription, affiliate sales or anything. The point here is to make a page, an actionable page.
“My blog has seen dropping page views, what do I do?” Analyze what went wrong, what went right earlier, what needs to be fixed etc. How do you decide, which step to take? Big Organizations spend a significant amount of money just to implement data collection and analytics. What would collecting data mean to your blog?
Collecting website usage statistics page views for my blog:
Think of your blog as a store with multiple rack shelves. Each page, heading, sub heading is a spot you can sell (if you are a seller sort of a blogger that is). Everyday, many visitors come in and look at your store. They also go to other stores. Most traditional ways to enhance consumer engagement understand the consumer itself. This includes consumer buying trends, lifestyles, seasons, occasions, everything around you. While in the digital environment you can collect all of this data, in the real world this becomes difficult. Good for us we are talking digital world here.
What metrics should I measure?
Usual metrics like pageviews, clicks, time spent etc. But with more detailed metrics, you can actually find things you are inherently looking for. For example, it would be good to know which articles got maximum views, responses and clicks. What would be more interesting is to collect data on path of the user. Which links helped the user get to your blog or was it organic? Not only that gives you a greater chance at content optimization, it also keeps you “fresh” in the industry. Let’s face it, nobody would go to watch a football match if only 10 teams played around the world. Evolution is necessary at all levels.
Every page on your website has the potential to sell something. Identifying that is a key to growing your blog revenues. Data gives you the power to identify these selling points. In addition to the keyword, if you know that a particular structure of content or mentions is popular, you can do more justice to potential revenue.
How data centric should my blog be?
This depends on your goal of blogging. People often blog to make money online, write for passion, write as a professional content writer. If you are blogging to make money online, then website usage data should be your lighthouse (in addition to creating excellent content). Collecting data would be a key for your professional, personal and financial growth. Come to think of it, if you are running a blog, you can understand data about your own blog.
If you write for passion, you should keep inferences drawn from data analysis for the purpose of content creation. It’s a feedback channel, which you as a blogger have the ability to “decode”. If you are writing for someone or a company, your writing goals maybe defined by the goals of the company. The positive of that is, you get processed data, which you could use to create more relevant content.
Even if you are one of those bloggers who don’t analyze blog stats program, to churn out user usage pattern and statistics, you should at least use a stats program. In future, your stats program can give you deep insight about your website.
Do let me know what else you do to analyze your user usage statistics?