Google Adds Pros and Cons Structured Data Markup Support

Google Pros and Cons Structured Data Markup
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Do you write detailed review of products?

If yes, you would love this new feature update by Google search team. Google has added support for Pros and cons in the product review snippet in Search results.

Here is how this would look in Google SERP:

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According to the official announcement:

You can tell Google about your pros and cons by supplying pros and cons structured data on editorial review pages. When you’re adding structured data to your web pages, you can use Rich Results Test to make sure it’s correct and valid for Google Search. The tool has been recently extended to check for pros and cons structured data in addition to all the other structured data types supported by Google Search.

At times, Google will automatically generate pros and cons for the editorial product review pages, and you can improve the results by providing your own pros and cons.

Support for Pros and cons structured data:

Following languages are supported by this structured data:

Dutch, English, French, German, Italian, Japanese, Polish, Portuguese, Spanish, and Turkish

Here are the guidelines for using pros and cons according to Google:

  • Currently, only editorial product review pages are eligible for the pros and cons appearance in Search, not merchant product pages or customer product reviews.
  • There must be at least two statements about the product. It can be any combination of positive and/or negative statements (for example, ItemList markup with two positive statements is valid).
  • The pros and cons must be visible to users on the page.

You can read the product review guidelines to understand how you can improve your editorial product pages listing on Google.

Adding product review structured data markup:

If you are using WordPress, WP Product review pro plugin is one of the best plugin out there to add review markup. It let you show the review box as shown in the screenshot below.

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You can edit it to show pros and cons, which would be effective for your end users and also for structured data markup. This plugin can be used along any other SEO plugins such as Yoast SEO.

It would be interesting to see if some of the WordPress review plugins announces the support for this new structured data markup.

For now, I would like to know:

What plugin are you using to show review and pros/cons on your product review pages?

Also read: How to increase Google search CTR

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Google Pros and Cons Structured Data Markup
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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

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