Promote YouTube Video + Channel – 11 Ways for YouTube Promotion


Do you have a YouTube channel and wonder how you can increase video views on YouTube?

If your answer is yes, read on to learn how to promote YouTube videos.

The fact is that it doesn’t matter how much time you invest in creating your videos; if you don’t market and promote your videos, your work will never be seen by the majority of your audience. It’s like throwing a big party without letting anyone knows the location of the party.

And this is the time to change it and become one of the YouTubers everyone sees.

Why should you believe me?

Because I used these techniques to promote my YouTube videos and have received more than 3 million views so far.

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YouTube video promotion is an art that anyone can learn with a little discipline.

In this guide, I have presented strategies and techniques that you can follow to market and promote your YouTube videos.

These tips are tested, proven, and work for videos from almost any niche. Think of this post as a checklist to follow once you’re done producing your videos.

Best ways to promote YouTube videos:

  1. Video Title (Optimize it for more clicks)
  2. Video Tags – Utilize the 500 characters limit
  3. Use a good thumbnail
  4. Use Intro and outro video for Branding
  5. Promote videos on Social media channels
  6. Start a blog for YouTube channel
  7. Use YouTube Playlist
  8. Use Call to action
  9. Interview Influencers In Your Niche
  10. YouTube’s Creator Academy
  11. Share your latest video with your YouTube community

So without further delay, let’s learn the art of YouTube video promotion!

Also see:

How To Promote A YouTube Video or Channel & Get More Views

I have covered all major YouTube promotion techniques in the sub-topics below.

Note: In upcoming posts in our YouTube promotion series, I will explain these sub-topics in detail. If you are a professional YouTuber or are planning to become one, you should subscribe to our blog updates or download our iOS/Android app to stay updated.

1. Video Title (Optimize it for more clicks)

The titles of your videos are a major deciding factor between them being widely seen & shared across the internet, or only getting a small number of views. The titles of your videos are a crucial factor in whether they are viewed and shared on the Internet or receive only a small number of views.

It’s a good idea to do proper YouTube keyword research to find what people are searching for and then crafting a great title around that.

Youtube Video Title
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Here are some tips for writing great video titles on YouTube:

  • Keep them short and to the point.
  • Add the current year if you can (Ex: Best Tips for 2018).
  • Make it attention-grabbing.
  • Include keywords at the beginning of the title (where possible).
  • Use “Power Words” (Ex: Best, Awesome, Incredible).
  • Use emotional triggers words (Ex: Sensual, Lonely, Passionate, Censored).
  • Capitalize your headline title. Use this tool to help you.

2. Video Tags – Utilize the 500 characters limit

One of the biggest mistakes that hinder the growth of your YouTube video’s organic promotion is incorrect tag usage.

Tagging in YouTube works differently than it does in a blog post. If you’ve never paid attention to YouTube tags, now’s a good time to start. You can even go back and edit all of your old tags.

Here are some rules for using YouTube video tags:

  • Use a unique branded tag so that your videos are shown in related videos. Ex: Use your brand name in all videos. (See below screenshot.)
  • Use your main keywords as the video tag.
  • Use a variation of your keyword as a tag (take help of the YouTube auto-suggest feature).
  • Find the tags used by high ranking videos & use those in your video. You can use the TubeBuddy Chrome extension to help you find tags used by others.
Video Tags
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Do remember, YouTube video tags are an important factor for the organic ranking of videos.

3. Use A Custom Thumbnail on YouTube

Verified YouTube accounts can take advantage of the custom thumbnail feature. A good video thumbnail helps you stand out in the related video and suggested video section.

Here are some tips for thumbnails:

  • Have a resolution of 1280 x 720 (with a minimum width of 640 pixels).
  • Upload in either .JPG, .GIF, .BMP, or .PNG.
  • Keep it under 2MB.
  • Try to use a 16:9 aspect ratio as it’s the most used in YouTube players and previews.

I don’t want to confuse you with these technicalities, but it’s important for you to know this so that you can craft a thumbnail that works well on desktops as well as mobile devices.

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You can use Thumbmaker to design a thumbnail for YouTube videos in minutes.

Make sure, you follow the latest standard of YouTube thumbnail:

  • Have a resolution of 1280×720 (with a minimum width of 640 pixels).
  • Less than 2 MB in size
  • The aspect ratio of 16:9 works best
  • Use your image in the thumbnail to invoke emotions

Watch this video to learn more about creating clickable thumbnails:

4. Use Intro and outro video for Branding

There are a few branding things that you should do from now on which will ensure every video stands out. One of those things is using a branded intro and outro.

  • YouTube intro: A 3-5 second clip that runs at the beginning to showcase your brand.
  • YouTube outro: This runs at the end and can be as simple as showing related videos for your channel or asking users to like & subscribe to videos.

Getting a YouTube intro & outro video is easy, and you can create them yourself using Camtasia or you can hire someone from Fiverr.

Below video outro is an example of quality that I got from Fiverr (

Take a look at this video and see the outro I got created for me from someone on Fiverr: (Browse to 3.53 seconds for video outro)

If you don’t have a channel logo yet, do get that designed, too.

Check out: How To Build A Personal Brand (and why you need one)

5. Share Videos On Social Media Channels

If you are a video blogger, you should have some social media properties for your YouTube channel. This gives you an opportunity to create a community outside of YouTube & direct traffic from other popular social media/social networking channels. These

These are the sites to promote your YouTube videos:

You can use a tool like SocialPilot to schedule videos to be shared on your social media channels.

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You can read about SocialPilot here.

One important tip here:

  • Always share your video after a regular interval.

I typically share each video at least 10-15 times within eight months after publishing. Also, use hashtags when sharing so that others can easily discover them.

6. Start A Blog For Your YouTube Channel

If you are a full-time YouTuber, you shouldn’t miss out on creating a blog for your YouTube videos. These days, it’s pretty easy to embed YouTube videos onto a blog & you can start a blog.

I recommend you to create a blog & use a video-specific WordPress theme. If you are already making money from Youtube, It’s better for you to use Managed WordPress Hosting so that you don’t have to worry about blog maintenance.

Bonus Tip: You can also buy a domain name & redirect it to your YouTube channel. This way when someone asks you “How can I find you on YouTube?”, simply share the domain name. Use this coupon from GoDaddy to buy a domain name for $2.

7. Utilize YouTube Playlist Or Add Video To An Existing Playlist

A YouTube playlist is a great way to get more views on your existing videos. When you are done uploading a new video, add it to a playlist (either one you create or an existing one).

If you are creating a new playlist, follow these steps:

  1. Give a meaningful name to the playlist & have a keyword in the title of that playlist.
  2. Add a detailed description of the playlist and put your keyword(s) in there.
  3. Group similar videos into one playlist.
  4. A single video can be listed in more than one playlist.

YouTube playlists also appear in search results. By doing this, further discovery of your videos is increased.

Create Playlist
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Watch this below video to learn about creating a Playlist on YouTube:

8. Use Calls To Action

People on social media sites need to be told about the actions you want them to take.

At the end of the video, or even somewhere in middle, ask viewers to like & subscribe to your channel. At the same time, you can ask them to share the video with others who might benefit from it.

Most of the prominent YouTubers use “Call to action” technique to amplify their video reach with existing subscribers. If you have never done this before, start doing it from your next video onward.

You will be amazed to discover that by simply asking your existing subscribers, the number of shares increases to a great extent.

9. Interview Influencers In Your Niche

This one is not a direct YouTube video promotion technique that will boost your channel, and it fits perfectly in the overall strategy of your channel promotion.

Interviewing an influencer gives you an opportunity to get access to an already thriving community in your niche. Not only you will grab the attention of others who follow that particular influencer,  you will also get noticed by the industry as a whole.

You can find the top influencers in your niche & you can interview them using Google Hangouts, Zoom or Skype. For Skype, you can use a tool like Ecamm call recorder. The free version of Zoom allows video recording of up to 45 minutes, which is what I use these days.

10. YouTube’s Creator Academy

Learning at Youtube Creator Academy
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One mistake most of the growing YouTube marketers make is they just focus on publishing more videos & stop learning.

YouTube is one of the fastest changing platforms, and it’s important for you to learn about all of the existing and emerging tips and tricks.

Youtube Creator Academy
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You can use Creator Academy by YouTube to learn some pro tips for making the most out of your YouTube videos (and your channel as a whole). When I started learning here, I was surprised to learn so many growth hacks & tricks which I would have otherwise missed.

11. Post to your YouTube community (Bonus)

YouTube is silently building a social network and you can promote a video on YouTube by using the post to community feature. Simply click on the + icon on YouTube web or mobile app, and click  “Create post“.

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Now, type the message and link to the video that you want to promote. You can add .gif or images or even run a poll to make it more engaging. Your community can like and also comment on your post which is a great signal for higher engagement. This is yet, one of the untapped free video promotion techniques.

Now, your turn…

Promote Your YouTube Videos And Get More Views

Well, these are some simple promotion strategies & techniques that you can use from today onward for your YouTube videos.

These tricks and tips will surely help you get a lot more traffic, and ultimately, more YouTube subscribers.

Now it’s your turn to share how you are promoting videos on YouTube after you hit the ‘publish’ button. Let me hear about your promotion strategies! I’ll keep updating this post with all of the best suggestions from the comments section.

If you find any of the listed tips useful, share them with your YouTuber friends! And don’t forget to join me on YouTube!

Subscribe on YouTube

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

33 thoughts on “Promote YouTube Video + Channel – 11 Ways for YouTube Promotion”

  1. Zeshan

    Great Post. I am running a Youtube channel and follow all your tips and all your tips are very awsome and working good. Thanks

  2. Sunny Kumar

    Hy Harsh…
    Thank You For This Awsmm Article ๐Ÿ˜‰
    I’m Thinking To Start My Own YouTube Channel.. It’ll Helps Me Alot.. In Promoting and Ranking Videos ๐Ÿ˜€

  3. Kavita Bhatt

    Hi Harsh sir. I am new in YouTube channel and This will be really so helpful for me Thanks.

  4. Sarim HUssain

    It is the amazing post. I have learned many things about youtube promotion. it’s helped me a lot to promote a video in Youtube channel..

  5. Kaustubh Patel

    Good article on promoting videos on youtube. You had done a good research

  6. suneesh sharma

    Hello Sir, I made a youtube channel 4 months ago and still it has >100 views on videos. What should I do ??

  7. Faruque Ahamed Mollick

    Thanks, Harsh sir. This will be really so helpful for me. I have a blog, but I still have not started my YouTube channel. This article will be helpful for me when I will start my YouTube channel.

  8. Prajjwal Dixit

    Sir i started my youtube channel 3 weeks ago and had only gained 400 subs. I make videos on tech related stuff. None of my video is ranking in search but getting views. Can you please tell me why. Is it because of browse feature.

  9. Martin

    Never knew that they did a YouTube creator academy, thanks I will look at that.

  10. Jacob

    Great post! I am always looking for great tips for my new youtube channel โ€ฆ.thanks again and keep up the good work!!

  11. Victor nyorani

    I’m planning to write articles and turn them into video, so people can either read the articles or watch the video.

  12. Gaurav Verma

    Youtube is the second largest search engine. You tips alway works for me . Thanks for sharing tips

  13. Shuvam Roy

    Hey Harsh,

    A must read article for every new YouTuber. Canโ€™t believe how much research you do for every post.


    This is so helpful article for me. Actually I was doing so many mistakes to promote a my youtube channel. But I followed all guidelines which is told by your article and now i am getting good result to my youtube channel. There is 258 subscriber in my channel.

    i thanks to you Mr.Harsh.

  15. Hemendra Singh

    Hello Sir, i want to make my own youtube channel, so can you tell me about good screen recorder.

      1. Hemendra Singh

        Thank you sir for your reply and i will try it.

  16. Vishwajeet Kumar

    Hello Harsh,

    Thanks for your tips on how to rank videos in YouTube. Actually I am also willing to start my own YouTube channel and your tips will be very helpful to me;

  17. Arvind Pandey

    I have started a Youtube channel recently. Few of them going good but most are not. By reading this article i got some clues. I would implement and watch its effect. Thanks for this informative piece.

  18. Nischay Jain

    Hey Harsh,

    Awesome article with really detailed insights! Definitely going to take action based on these.

    The one that really caught my attention, itโ€™s the Including of keywords in the beginning of the tittle and the perfect use of video tags in YouTube Videos. Although Iโ€™ll keep using optimized descriptions (As you said).

    Quick question, Apart from TubeBuddy any other tool you will recommend that can help people in achieving most out of their Videos?

    Stay awesome ๐Ÿ™‚

  19. Shubham Singh

    Sir i hve started my youtube channel few days before and my videos are ranking but i have a doubt?

    If we will steal someone’s Custom Thumbnail and put in our own video and upload it so does it will have any effect on ranking that video or other copyright issues?

  20. Bhavesh Sharma

    Awesome ways. Can’t believe how much research you do for every post. You are like a worship by God to bloggers.

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