Just ranking for a Keyword on the first page of Google doesn’t mean that you are getting most out of it, as the real competition is on what position you are ranking. There are softwares like Free Keyword monitor or Keyword position checkers which will help you to check what position you are ranking at and work on improving on it.
According to the latest study by chitika , the first search result clicks receives twice the second, and three times the third. According to data gathered in searches of Google, the first results received for 35% of clicks, the second on 17% and third 12%.
But above all that the biggest leap of visits to appear from the first page results to the second. The pages at #10, the end of the first page of results, gets 143% more visits than the first result of the second page #11.
The first position receives double traffic than the second
Obviously these data confirm something we’ve known throughout the years, SEO Rules!! and why is it important must be at the top of the web search results. Now we all know that if you are not ranking on first page of Google, you are hardly getting any traffic. Below image shows how much traffic first page of Google gets and how it decreases significantly when you move to next page:
3 Ways to Improve your Search Result Page Position ?
1. Write Guest Posts at a High Authority Blog :
This is the best way to get a high value backlink which is worth many low quality ones, and quick backlinks. Also use it to direct it to landing pages or a sneeze page like the one Harsh recently wrote (85 Killer Blogging Tips: Idiot Guide For Bloggers). This ways you will gain readers and google love to all the linked posts.
2. Interlink Posts in Same Category :
May be this post is interlinked too much (all because Harsh has written alot of good posts to link to). Linking to older posts, editing older posts to link to new ones etc, not only helps better readability, but improves the way the google juice flows all over your site, eventually helping to to gain higher position in serps.
3. Edit Old Blog Posts :
One of my favourite way to improve Keyword ranking of an existing page is by improving the content. Needless to mention, I take care of Keyword density and Keyword optimization to improve the position better.
Basically its all about adding more content value and quality links to the Page you want to improve in search engine results. Check out SEO checklist.
- Recommended read: How to increase Search engine CTR
What do you think is the best way to Increase your search engine ranking?