Affiliate or AdSense: Which Makes More Money? (With Earning Proof)

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Affiliate versus AdSense
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When we consider affiliate marketing programs, one of the first questions that come to mind is “Affiliate or AdSense?”

This is like a trick question, however, because if you are a professional blogger like I am, you can’t afford to play with your recurring income, and you can’t afford to miss the opportunity offered by affiliate marketing, where the real money is.

In this post, I will share some of my experiences in this regard, and you can decide which is right for you: AdSense or affiliate marketing.

If you are new to affiliate marketing, you can read my post on what is affiliate marketing.

Let’s have a brief look at my model: I use affiliate marketing banners + AdSense + direct advertisements to monetize my blog.

First thing first: Earning Proof

Here is my Earning proof from both the monetisation technique.

AdSense earning proof:

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Earning proof AdSense: $50K+

Here is my earning proof from Affiliate marketing. And, this report is only from a single affiliate program:

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It is clearly visible that affiliate marketing is more profitable than AdSense.

If you want to dive deep into the world of affiliate marketing, you can join ShoutUniversity’s affiliate marketing course which is for only $249 one time payment.

Also, there is a very common misconception that Google is against affiliate marketing, and this is not true. Google allows you to keep the affiliate link but insists that you place it on a quality blog. If you publish low-quality content and place ten affiliate links within that low-quality content, no search engine bots will accept this shoddy work.

Things to know: AdSense vs. Affiliate marketing:

  • It’s easier to get into an affiliate network than it is to get an approved AdSense account
  • Affiliate marketing pays more than AdSense
  • Most of the affiliate companies offer PayPal or Payoneer as a payment method, whereas AdSense does not.
  • You can find affiliate products for all niches, but AdSense is not allowed on certain niches.
  • AdSense is managed by Google alone, whereas there are many large and small affiliate companies.
  • Affiliate ads are more attractive and generate more money than Google AdSense.

Clearly, just from a look at the points noted above, affiliate marketing is more lucrative and beneficial than AdSense.

Still, before drawing your own conclusion, there are a few things you should know about affiliate marketing:

Affiliate marketing works only on certain pages, so every page of your blog will not be making money for you. AdSense, on the other hand, works even for those pages that do not work for affiliate marketing products. Adsense is a backbone for any blogger when it comes to making money online, because it keeps your cash machine flowing, though the payout per day is less than a single affiliate sale.

With one affiliate sale, you can make somewhere between $10-$100, depending on the product that you are pitching. In my case, the payment from one affiliate sale will be more than what I will be making with AdSense in a week.

One thing that I can do here is to take down my prominent AdSense ad spots above my post and replace them with any affiliate banner from within my niche.

This can be risky, though, because it might perform very well…or it might not.

If I end up making 5-7 sales a month, it will be better than my AdSense unit for that location. But if it is not, then I might end up making $0.

If you are like me and you rely on both AdSense and affiliate sales, I would suggest working on a combination of both AdSense and affiliate sales, done in the proper manner, so that you don’t become an affiliate market blogger.  With useful content, you will end up making some handsome amounts of cash by the end of the month.

Make sure your most clickable areas, like above the post and the sidebar 350 block, are covered with AdSense ads.

In my opinion, you can select these fields for affiliate placement:

  • 125*125 (sidebar)
  • 728*90 (header,Footer)
  • 468*60 (below the post, below comments, above comments)

Always remember that using the maximum AdSense unit does not guarantee maximum revenue. In fact, using 1-2 ad units mixed with links and search units yields better results.

Read: Can you use affiliate links with AdSense on your blog?

Do let me know your opinion. Which do you prefer…AdSense ads, affiliate banners, or both?

Update: 1 1/2 years after writing this post, I am here to let you know that affiliate marketing has worked better for me. Even with 1-2 banners, the conversion is high, because target visitors convert more for affiliate product sales.

Use the comments section below to let us know whether affiliate marketing or AdSense is working better for you.

If you find the information in this post useful, please share it with your friends and colleagues on Facebook, Twitter and Google Plus.

Here are hand-picked articles to read next:

List of Best Affiliate Programs for the WordPress Niche

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

111 thoughts on “Affiliate or AdSense: Which Makes More Money? (With Earning Proof)”

  1. Anish K.S

    for me i am using matrimony codes, for paid registrations i am getting 25$ and normal registration 1$.

  2. Arijit Das

    Hash, i recently stepped to affiliate ads… I just want to whether ClickBank is best or any other affiliate links?

  3. Saeed Shahab

    I haven’t so far added any ads to my new blog but infolinks, I am trying to build up content for now. What’s your opinion, whether to start with both affiliate and adsense or only adsense? I am planning to start with ads in a month or two.
    And why is the post dated 23 June 2010 where comments October 2009? Is this some repost?

  4. SQL Training

    I too do the same things in my blogs, combine both Adsense and affiliate marketing. But I must say affiliate marketing does a better job for me

  5. Ziv

    It is a BIG mistake to combine Adsense with any type of advertisment!!!!
    If you want to keep your Adsense CTR high, why lose readers attention to other atractions..
    (I wouldn’t even consider inserting CPM netwroks if I go with Adsense, as Adsense is CPC netwrok).
    If you want maximum consentration of your readers to your affiliate goods, than remove Adsense blocks and replace them with your affilate goods..
    Combination is like shoting in all direction (and missing).
    Sorry to say that this, but this is a mistake of so may newbies.
    cheers

    1. Harsh Agrawal

      Thanks Ziv for your comment.. Well I won’t say it’s a big mistake.. Depending on your Adsense placement you can add different type of ads..
      Like 728*90 ad at header or Footer which can be CPM ad or affiliate ads…
      One thing which I strongly recommend never add lots of adsense ad units.. For me 2 adsense ad unit perform in comparison to 3.

  6. Rajesh Kanuri

    although adsense performs.. one will have a lot of options to do with affiliate marketing.. but all depends on the products they choose to refer…

  7. techprism

    Google the Search Engine Gaint, came up with the notion, called AdSense. The very best program till date.

  8. Arjun

    Hmm. Will give try to affiliate marketing to 😉

  9. Phani

    I’m doing good with Adsense till date.
    Haven’t yet tried any Affiliate programs. Will study them for some time and start 🙂
    Anyways, thanks harsha for sharing them . 🙂

  10. Rahul

    I think people who don’t know, how to promote affiliate products should rely on adsense. Adsense can make more money and easiest after all.

    1. Harsh Agrawal

      I agree Rahul, Affiliate marketing is not profitable all the time as despite of active promotion, it doesn’t work the same always…!! Thanks for your comment.

  11. Shabnam Sultan

    Thanks, for your post. Some sites do well with Adsense whereas some do good with affiliate ads . It all depends on the content.

    1. Harsh Agrawal

      Yes Shabnam you are right. I prefer using both of them as adsense works as recurring income and Affiliate marketing add a boost to income..

  12. Nihar

    Thanks for this post. i was waiting for this!

  13. IndianCashMaker

    well, it all depends on luck…if you are promoting a product of around $50(your commission), then just a single sale can fetch you amount equal to around 100 adsense clicks….but i prefer adsense as compared to affiliate banners

  14. Lee Ka Hoong

    I personally think that both of them are good, I used to place both of them in my blog. For Adsense, I just earned about $20-$30 per month from this blog, and I earned better than selling banner ads.

    If you want to have a better layout for your blog, try not to use maximum adsense in your blog, it may annoy your readers. There is a wordpress plugin which you can enable Adsense ads to search engine traffic only, but I forgot the name, I try to get it and share it here. 🙂

    Thanks,
    Lee

    1. Harsh Agrawal

      Lee Thanks for your comment and useful thoughts, In my case I run mix of both adsense/ Direct advertisement banner and Affiliate banner. Where adsense make almost 160-180$ for me, direct advertisement is 150$ for 3 blocks.. Meanwhile its mostly affiliate which works the best for me….

      meanwhile yes I know about that plugin, but I run a revenue sharing blog, thats why I could not rely on other plugin for now. Though I will love to know about that plugin 🙂
      Harsh

  15. George Serradinho

    I use Adsense now and then, I enable it for a period and then disable it. I like the affiliate banners more as the payout is way more for me.

    This was a good read and this can be used for newbies as well as the professional.

    1. Harsh Agrawal

      George Adsense works great when a blog has lots of traffic and obviously adsense placement matters a lot. In your blog its mostly Blogging and wordpress related article , so I guess affiliate will always works great for you.

    2. Robbie Gee

      Hey folks ;o) 1st time post on here & it won’t be the last!

      There is some great discussion going on here which is right up my street!

      None of my friends/ family are interested at all about this stuff but I love it!
      { It’s okay when I buy them gifts with the money I make huh! }

      I think adsense sucks, if your a affiliate marketer, it sucks your potential customers away, or most of them at least. This I have proven to myself & George touched on the subject above & it’s totally true! Think about it! Adsense is great if you have a high ranking blog or youtube video but, please, please DO NOT GET SUCKED-IN & stick it any old where! It really can cost you a lot of custom.

      Alll the Best, Robbie

      p.s I just noticed your reply below Harsh, Good job!

  16. Walter

    I’m a little bit ignorant of affiliate marketing. But I’m learning. I will sure be careful in choosing the proper affiliate. Thanks for this informative post. 🙂

    1. Harsh Agrawal

      Thanks for your comment Walter and welcome to Shoutmeloud 🙂

  17. Sourish Nath

    That was really a good information.Using up all 3 adsense ad blocks does not guarantee maximum benefit.Getting direct ads is not easy for new bloggers with low traffic.What do you think about using multiple ad networks

  18. Nitesh patel

    very nice post harsh and quite good suggestion but don’t you think that the affiliate adds may be categorized by the post content like if we are writing for a gadget or technology let the adsense run and if we wite some review about some hosting or feature then affiliate adds may run on that post what you say?

    1. Harsh Agrawal

      Thats very true Nitesh. Affiliate ads depend on the kind of posts you are running. For example you writing a review of some webhosting and at the same time, you running adsense, chances are high adsense will show some other webhosting ads, and guess what your reader click on ads and forget about your post. U lost a lead.. So I agree with your point.

  19. Stefan

    Personally I feel both of them can be good for you. For an example I have a niche site about torrent sites and as you can imagine people looking for places to download movies often don’t want to buy anything. In that case I find Google AdSense working great. On my personal blog I write about WordPress and in that case affiliate programs works great since I have built up trust.

    If you have trust and the target audience are willing to spend money I recommend affiliate programs. If not I recommend Google AdSense. Often you are also able to use both of them.

    1. Harsh Agrawal

      Thanks for your insight Stefan and I have to agree with it. Affiliate marketing works depending on the kind of site. For example at Shoutmeloud we have both kind of readers, so I run adsense mostly on posts which target non-buyers else no adsense on other posts.

  20. Deneil Merritt

    Affiliate marketing is far more profitable. When building a blog, you want to gain followers that are buyers. Not just clickers!

    1. Harsh Agrawal

      That’s true Deneil, it depends on what kind of subscriber and readers you have. If there are readers but with very less purchasing power, you will have less luck with affiliate. Thanks for your insight.

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