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    Affiliate or Adsense: Which is Good?

    By in Make Money online

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    When ever we start with Affiliate marketing, very first question comes into our mind is Affiliate or Adsense? And this is a trap question, as you might be in the stage like me (professional blogging), you can’t play with your recurring income and you can’t even afford to miss trying affiliate marketing, where real money is.

    Anyways, here I’m going to share some of my experiences and you can decide which is good for you: Adsense or Affiliate.

    If you are new to affiliate marketing, you can read my post on:  how to start with affiliate marketing. Now, talking about my model: I use Affiliate marketing banners + Adsense + Direct advertisements to monetize my blog. People have a most common misconception that Google is against affiliate marketing and which is not true. Google says, keep the affiliate link but on a quality blog. If you write sneaky and low quality content and put 10 affiliate links, that is something no search engine bots would entertain.

    Things to know: Adsense vs Affiliate Marketing:

    • It’s easier to get into Affiliate network than Adsense
    • Affiliate Marketing pays higher than Adsense
    • Most of affiliate companies offer PayPal as payment method, where as adsense doesn’t.
    • You can find affiliate products for all the niche but Adsense is not allowed on certain niche.
    • Adsense gives recurring money where as Affiliate pays at one shot.
    • Adsense is managed by Google alone where as there are many small and large Aff. companies.
    • Affiliate ads are more attractive where as we don’t have control over adsense.

    It’s quite obvious from above points that Affiliate marketing is more lucrative and beneficial than adsense, but before you give it a final conclusion, you should know:

    Affiliate marketing works on certain pages and every page of your blog will not be making money for you. Where as, Adsense works for those pages which doesn’t work for affiliate marketing products. Adsense is backbone for any blogger when it comes to make money online, because it will let your cash machine going, though the payout per day is less than a single affiliate sale.

    affiliate marketing vs adsense Affiliate or Adsense: Which is Good?

    Affiliate or Adsense

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    With one affiliate sale we will be making somewhere between 10-100$, depending on the product which you are pitching, in my case it will be more than what I will be making with adsense in a week.

    One thing which I can do here, is take away my prominent adsense ad spots above my post, and replace it with any affiliate banner of my niche. Though it’s like taking a risk, because it might perform very well or it might not. Even if I end up making 5-7 sales a month, it will be better than my adsense unit for that location, but if not I might end up making 0$.

    If you are like me, who rely on adsense and affiliate sales both, I will suggest make a combination of both of it in right way. So that you don’t turn out to be an affiliate market blogger, and with useful content you will end up making some handsome amount of cash by the end of the month.

    Make sure your most clickable area like above the post and sidebar 350 block is covered by adsense. IMO you can select these areas for affiliate placement.

    • 125*125 (sidebar)
    • 728*90 (header,Foooter)
    • 468*60 (below post, below comment, above comment)

    Always remember using maximum adsense unit, does not  guarantee  maximum revenue. In fact using 1-2 ad units , mix with link and search units yields better result.

    Do let me know your opinion, Which one you will prefer more? Adsense ads , affiliate banners or both?

    Update: After 1 and half year of writing this post, I’m again updating it and wanted to let you know that Affiliate marketing worked better for me. Even with 1-2 banner the conversion is high as target visitors convert more for affiliate product sales. Do let us know which one is working better for you Affiliate or adsense?

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    { 52 comments… read them below or add one }

    Deneil Merritt

    Affiliate marketing is far more profitable. When building a blog, you want to gain followers that are buyers. Not just clickers!

    Reply

    Harsh Agrawal

    That’s true Deneil, it depends on what kind of subscriber and readers you have. If there are readers but with very less purchasing power, you will have less luck with affiliate. Thanks for your insight.

    Reply

    Stefan

    Personally I feel both of them can be good for you. For an example I have a niche site about torrent sites and as you can imagine people looking for places to download movies often don’t want to buy anything. In that case I find Google AdSense working great. On my personal blog I write about Wordpress and in that case affiliate programs works great since I have built up trust.

    If you have trust and the target audience are willing to spend money I recommend affiliate programs. If not I recommend Google AdSense. Often you are also able to use both of them.

    Reply

    Harsh Agrawal

    Thanks for your insight Stefan and I have to agree with it. Affiliate marketing works depending on the kind of site. For example at Shoutmeloud we have both kind of readers, so I run adsense mostly on posts which target non-buyers else no adsense on other posts.

    Reply

    Nitesh patel

    very nice post harsh and quite good suggestion but don’t you think that the affiliate adds may be categorized by the post content like if we are writing for a gadget or technology let the adsense run and if we wite some review about some hosting or feature then affiliate adds may run on that post what you say?

    Reply

    Harsh Agrawal

    Thats very true Nitesh. Affiliate ads depend on the kind of posts you are running. For example you writing a review of some webhosting and at the same time, you running adsense, chances are high adsense will show some other webhosting ads, and guess what your reader click on ads and forget about your post. U lost a lead.. So I agree with your point.

    Reply

    Sourish Nath

    That was really a good information.Using up all 3 adsense ad blocks does not guarantee maximum benefit.Getting direct ads is not easy for new bloggers with low traffic.What do you think about using multiple ad networks

    Reply

    Harsh Agrawal

    Sourish Multiple ad network require little bit of set up at the starting but yes it perform great. If you remember my review on Chitika,
    http://www.shoutmeloud.com/chitika-adsense-alternative-contextual-advertisement-program.html
    I mentioned about how a combination of Chitika and adsense will be killer earning for anyone.

    Reply

    Walter

    I’m a little bit ignorant of affiliate marketing. But I’m learning. I will sure be careful in choosing the proper affiliate. Thanks for this informative post. :-)

    Reply

    Harsh Agrawal

    Thanks for your comment Walter and welcome to Shoutmeloud :)

    Reply

    George Serradinho

    I use Adsense now and then, I enable it for a period and then disable it. I like the affiliate banners more as the payout is way more for me.

    This was a good read and this can be used for newbies as well as the professional.

    Reply

    Harsh Agrawal

    George Adsense works great when a blog has lots of traffic and obviously adsense placement matters a lot. In your blog its mostly Blogging and wordpress related article , so I guess affiliate will always works great for you.

    Reply

    Robbie Gee

    Hey folks ;o) 1st time post on here & it won’t be the last!

    There is some great discussion going on here which is right up my street!

    None of my friends/ family are interested at all about this stuff but I love it!
    { It’s okay when I buy them gifts with the money I make huh! }

    I think adsense sucks, if your a affiliate marketer, it sucks your potential customers away, or most of them at least. This I have proven to myself & George touched on the subject above & it’s totally true! Think about it! Adsense is great if you have a high ranking blog or youtube video but, please, please DO NOT GET SUCKED-IN & stick it any old where! It really can cost you a lot of custom.

    Alll the Best, Robbie

    p.s I just noticed your reply below Harsh, Good job!

    Reply

    Lee Ka Hoong

    I personally think that both of them are good, I used to place both of them in my blog. For Adsense, I just earned about $20-$30 per month from this blog, and I earned better than selling banner ads.

    If you want to have a better layout for your blog, try not to use maximum adsense in your blog, it may annoy your readers. There is a wordpress plugin which you can enable Adsense ads to search engine traffic only, but I forgot the name, I try to get it and share it here. :)

    Thanks,
    Lee

    Reply

    Harsh Agrawal

    Lee Thanks for your comment and useful thoughts, In my case I run mix of both adsense/ Direct advertisement banner and Affiliate banner. Where adsense make almost 160-180$ for me, direct advertisement is 150$ for 3 blocks.. Meanwhile its mostly affiliate which works the best for me….

    meanwhile yes I know about that plugin, but I run a revenue sharing blog, thats why I could not rely on other plugin for now. Though I will love to know about that plugin :)
    Harsh

    Reply

    IndianCashMaker

    well, it all depends on luck…if you are promoting a product of around $50(your commission), then just a single sale can fetch you amount equal to around 100 adsense clicks….but i prefer adsense as compared to affiliate banners

    Reply

    Nihar

    Thanks for this post. i was waiting for this!

    Reply

    Shabnam Sultan

    Thanks, for your post. Some sites do well with Adsense whereas some do good with affiliate ads . It all depends on the content.

    Reply

    Harsh Agrawal

    Yes Shabnam you are right. I prefer using both of them as adsense works as recurring income and Affiliate marketing add a boost to income..

    Reply

    Rahul

    I think people who don’t know, how to promote affiliate products should rely on adsense. Adsense can make more money and easiest after all.

    Reply

    Harsh Agrawal

    I agree Rahul, Affiliate marketing is not profitable all the time as despite of active promotion, it doesn’t work the same always…!! Thanks for your comment.

    Reply

    Phani

    I’m doing good with Adsense till date.
    Haven’t yet tried any Affiliate programs. Will study them for some time and start :)
    Anyways, thanks harsha for sharing them . :)

    Reply

    Arjun

    Hmm. Will give try to affiliate marketing to ;-)

    Reply

    Harsh Agrawal

    Arjun Here are some started program which will help you to get started:
    http://www.shoutmeloud.com/how-to-signup-for-thesis-affiliate-program.html
    http://www.shoutmeloud.com/make-money-online-with-dreamhost-affiliate-program.html
    Thanks for dropping by and for your comment.. :)

    Reply

    techprism

    Google the Search Engine Gaint, came up with the notion, called AdSense. The very best program till date.

    Reply

    Rajesh Kanuri

    although adsense performs.. one will have a lot of options to do with affiliate marketing.. but all depends on the products they choose to refer…

    Reply

    Ziv

    It is a BIG mistake to combine Adsense with any type of advertisment!!!!
    If you want to keep your Adsense CTR high, why lose readers attention to other atractions..
    (I wouldn’t even consider inserting CPM netwroks if I go with Adsense, as Adsense is CPC netwrok).
    If you want maximum consentration of your readers to your affiliate goods, than remove Adsense blocks and replace them with your affilate goods..
    Combination is like shoting in all direction (and missing).
    Sorry to say that this, but this is a mistake of so may newbies.
    cheers

    Reply

    Harsh Agrawal

    Thanks Ziv for your comment.. Well I won’t say it’s a big mistake.. Depending on your Adsense placement you can add different type of ads..
    Like 728*90 ad at header or Footer which can be CPM ad or affiliate ads…
    One thing which I strongly recommend never add lots of adsense ad units.. For me 2 adsense ad unit perform in comparison to 3.

    Reply

    SQL Training

    I too do the same things in my blogs, combine both Adsense and affiliate marketing. But I must say affiliate marketing does a better job for me

    Reply

    Saeed Shahab

    I haven’t so far added any ads to my new blog but infolinks, I am trying to build up content for now. What’s your opinion, whether to start with both affiliate and adsense or only adsense? I am planning to start with ads in a month or two.
    And why is the post dated 23 June 2010 where comments October 2009? Is this some repost?

    Reply

    Arijit Das

    Hash, i recently stepped to affiliate ads… I just want to whether ClickBank is best or any other affiliate links?

    Reply

    Anish K.S

    for me i am using matrimony codes, for paid registrations i am getting 25$ and normal registration 1$.

    Reply

    MostlyBlog

    i have also started with click bank so harsh can you tell me how it perform did you have any experience with theme?and if you can then please write one post on it.

    Reply

    Rahul

    You forgot to mention amazon, ebay and click bank. I got some success in amazon affiliates. Looks very promising if you can write nice things.

    Reply

    Michael Aulia @CravingTech.com

    Affiliate Marketing is more profitable but it’s harder to earn compared to AdSense. I’m doing a mixture, depends on the post I’m writing about but AdSense is quite alright although most visitors have gone blind nowadays with AdSense

    Reply

    Basant | Techno-Pulse

    AdSense is working well with me. No luck with Amazon’s affiliate till now. I also tried infolinks but it’s 1 month earning is equal to my 1 day AdSense earning. So, I discontinued it today after a month.

    Reply

    Vikash

    I am using combination of both. As written in your post, Adsense is the backbone for any blogger’s earnings. I always play around with my affiliate links, But Adsense is the place where i get most of my revenues. So i dont risk it much.

    Reply

    wilson

    I can’t say anything negative about either one, as long as you know how to leverage both of them, then you can really make some killer money, but its definitely harder with adsense.

    Reply

    Jaimee Maree

    Hi,
    I actually have a question relating to the content in your article. (great article by the way) If you have created a blog with information about an affiliate product (and just general information to create interesting content) will adsense approve your blog even though you are an affiliate for another product on that site?

    Reply

    Kartik@DailyTechPost

    Great article..but I think link & search ads pay very little as compared to other ad units…..

    Reply

    Boy Nelson

    Some gurus claim that they can make thoudand of dollars everyday by selling affiliate products. For me, it is tough to make even 1 cent.

    Reply

    ismail

    I only keep focus on adsense marketing.

    But affiliate marketing also good bussines to get some profit.

    Reply

    ashish

    YEs true but in case when there are less affilate or direct adverts person needs 2 depend on adsense primarily

    Reply

    Irfan

    I were using one ad unit above content and were happy with the out come but then after hearing lot of voices from blog i started using few other ad units as well and again happy with the out come!

    Reply

    Albert Paul

    I prefer Adsense because adsense provides a steady income rate,Can we use Adsense and other affiliates together??

    Reply

    Ankur

    hey harsh its very nice to read your blogs….they just motivate you not only in wirtting blog content but also to work hard in a right direction. i also have started my blog after knowing my interest and reading your blogs techburst.in
    can u please have a look onto it and after reading some of the content tell me wether should/can i take it forward?
    pls give me some advice….really looking forward to your reply

    Reply

    prabhat

    hmm.seems like affiliate marketing is much better than adsense..applied for dreamhost and thesis affiliate and i think its not going to be easy to make some serious money with them.

    Reply

    Suresh Khanal

    Affiliate is certainly much better but it is not as passive income as Adsense. I’ve sold a few HostGator hosting, some wordpress plugins and very few eBooks. The problem with Affiliate is that if you are busy with something else and could not promote the products consistently, you make NO MONEY at all!

    Reply

    Arup

    On the begining I was not able to think blogging without Google Adsense but as the time passed I started loving affiliate marketing and its quite enjoyable.

    Reply

    Saif Ansari

    i think affiliate is better than adsense if your website most of visitor are come from us or Canada. right??

    Reply

    Harsh Agrawal

    @Saif
    It all depends upon what kind of blog and one traffic one have. You are right about the fact that U.S./Canada traffic works good for Affiliate, at the same time it works great for AdSense too. What really matter is, what kind of website you are running and what kind of affiliate program you are promoting.

    Reply

    Shaswat Shah

    I believe affiliate marketing is far more better then just using adsense. Infact I am runing my blog since 4 months my traffic is low so from that I can’t earn more from adsense but I have earned quite well from affiliate links. All you need to do is build direct readers for your blog and they will follow you. :)

    Anyways thanks for this great article :D

    Reply

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