January 5, 2013
Covario, a search marketing firm and SaaS SEO, published a white paper in 2011 analysing Facebook brands to try figure out which brands ruled the heap and how they did it (by Covario standards anyway). While these statistics are boring for the average layman; for businesses, these are standards to strive for if you want your business to have a good social media presence. Before getting into the crowns to hand out, it’s a good ...
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December 8, 2012
Seven years after social media became too popular for the average citizen (and marketers) to ignore, it’s still a source of confusion for business owners. Conventional wisdom says you should have a Facebook and that you should have a Facebook business page. But to many business owners, using this social media network effectively is akin to figuring out how to split atoms. Facebook has a cool mystique about it among business owners. They’ve got a page, ...
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