SEMRUSH is my favorite SEO tool, and I have been using it from last 2 years.
Should you start using SEMRUSH or not? I will answer these questions in this review of SEMRUSH. Before that..
When ShoutMeLoud got hit by Google Panda, I had to completely changed the way I had been blogging. I realized that instead of just writing content that readers love, I have to make sure my content is also loved by search engines! At this point I started learning more and more about SEO and link building, (an ongoing process). I managed to recover ShoutMeLoud from Panda, and I learned how important it is to focus intently on a blog’s SEO.
Having our quality content embraced by search engines is something we as bloggers often take for granted. But I had to wonder why our site was hit by Panda, and why our content was not ranking among the top pages of the search engines.
So I asked myself what I had done that might have caused Google Panda to hit my site. The answer was right there in my analytics stats board. Apart from thin content, I had ignored the importance of keyword research.
So, I dug in deeper and started learning more about SEO.
Before I move ahead with my SEMRush review, it is important to let you know that my knowledge of SEO is self-taught with the help of trial and error, and my attention to the professionals. This means that you can teach yourself the essentials of SEO, too. And you can begin by reading this review! So let’s get started:
What is SEMRUSH – Hands on Review
SEMRUSH, offered as a free tool or as a more advanced paid tool, makes it possible for you to find the keywords of any site, and what is driving traffic to that site. SEMRUSH is an essential SEM (search engine marketing) tool that I believe every serious blogger and internet marketer should have in their SEO tool arsenal.
SEMRUSH is a product from the maker of SEOQuake , a popular SEO addon for Firefox. At the time of the writing of this post, SEMRUSH has more than 41,000,000 domains and more than 95,000,000 keywords in its database.
SEMRUSH will allow you to find all the keywords for which any existing webpage on the Internet is ranking. You can also find more statistical detail regarding that keyword and related keywords which you can rank for. Sound a little confusing? Here is a screenshot which will justify SEMRUSH is essential for this ShoutMeLoud blogger and for all bloggers and serious Internet marketers:
Let me give you an example by showing results from a domain. You can try it for any site, though, and a serious marketer is encouraged to try it with their competitors’ sites. Note that all I need to do is add the domain name at the top, and here is the detail I receive:
Let me explain all the fields of the resulting report page one by one:
- Keyword: Keywords for which pages on labnol.org are getting traffic
- Position: Keyword positions in search engine. In this example, I have selected Google’s US database (default), but you can change it to other locations too. You can also use Free Keyword Monitor for verification.
- Volume: Number of exact match queries for that keyword in the local search. In this example I have once again used Google US. This data is taken using the Google Keyword planner tool, and I also verified the accuracy of the data.
- CPC: Cost per click for the ad (on average)
- URL: Corresponding URL to which that keyword is driving traffic.
- Com: How can a search engine marketing tool be complete without a competition check? This shows the competition of advertisers for that keyword. A lower number means less competition and a higher number means greater competition for that term.
- Results: Number of search engine results. A lower number here is better.
- Trend: This is one column which I find very interesting. In order to find profitable keywords, we need to make sure the traffic trend for that keyword is not dying. This column pulls the uptrend for that keyword for the last 12 months.
In addition to all of the information resulting from our search, look at the left sidebar and you will find the two columns which interest me most as a blogger. You can find the top 200 organic keywords for that domain, and also receive a detailed backlink report for any domain along with anchor text. For me, the most interesting factor here is the ability to find the top keywords driving traffic to any domain. For a serious marketer or company, knowing the top competitor’s keywords (SEOpivot) is the holy grail here.
Why should you start using the SEMRUSH tool right away?
As bloggers, we work day and night to write posts to increase traffic to our blog. But what we often do not focus on enough is traffic. If you check your analytics, you will realize that only a couple of your blog posts are contributing the maximum percentage of traffic to your blog. Using the SEMRUSH SEO tool, you can find keywords which are driving traffic to your competitor’s website, and you can write quality content based on those keywords, and get a better position for target keywords in your niche.
SEMRUSH works best with the PRO account (complete report) but for a beginner who is new to search engine marketing research, you can always start with free trial and once you are accustomed to its various features, you can upgrade to a pro account in order to get a complete, detailed analysis of your competitor’s website.
I hope this SEMRUSH review has helped you to understand the power of a search engine marketing tool, and that it will help your business to grow. Again, all these SEO tools are useful for research and analysis, but at the end of the day it’s your hard, smart and quality work which puts you at the top.
Have you used SEMRUSH before? What’s your review of this tool? Would you recommend this SEM tool to others?