When ShoutMeLoud got hit by Google Panda, I had to completely changed the way I was blogging earlier. I realized, instead of just writing content for readers, I have to make sure my content is also loved by search engine. In this process, I started learning more and more about SEO, link building and this is like an ongoing process. I managed to recover ShoutMeLoud from Panda and then I realized SEO is something which we as a Blogger always ignored, thinking our quality content will be loved by search engine. But, if it’s true why our site got hit by Panda and why our content is not ranking on first top pages of search engine.
The question was what is one thing which I did wrong, which made Google panda hit my site. Answer, was right there in my analytics stats board and apart from thin content, I have ignored the importance of Keyword research. So, I digged down deeper and started learning more about SEO. Before, I move ahead with SEMRush review, which is one of the best SEM (Search engine marketing research) tool, let me tell you I’m more of a learner, and my knowledge of SEO is self learned with the help of hit and trial and learning from Pro’s and my mistakes. You can check my Blog consultancy Page, where I helped many pro-bloggers to learn SEO and recover from Panda. Anyhow, if you are reading this, I believe you have basic knowledge about Keyword research and Onpage optimization. So, lets get start with review of this awesome search engine marketing research tool.
What is SEMRUSH – Hands on Review
In my process of learning SEO, I came across many free and paid SEO tools that includes Traffic Travis, SEOMOz, SPYfu and many more. Every SEO tools works differently and they have specific role to perform. SEMRUSH which is a free and paid tool to research competitors Keyword and also find the Keyword of any site, which is driving traffic to it. SEM is one of the most essential search engine marketing tool, that I believe every serious Blogger and internet marketer should have in their SEO tool arsenal. Let me get back to the history of SEMRUSH, which is a product from the maker of SEOQuake (Popular SEO addon for Firefox). At the time of writing, SEM Rush has more than 41,000,000 domains and more than 95,000,000 keywords in their database.
SEMRUSh helps you to find keyword of any Webpage or any Website is ranking for. Not only that, you can also find more statistical detail regarding that keyword and related keyword which you can rank for. Sounds little confusing? For newbie, here is a screenshot which will justify why SEMRUSH review is essential for ShoutMeLoud Blogger and serious internet marketers:
Let me give you an example, of labnol.org which is one of the popular Indian tech blog. You can try it with any site and a serious marketer can try it with their competitor site. FYI, I have taken labnol as an example, because it’s a well-known blog. What I need to do is, just add domain name at the top (I’m using SEMRUSH pro account) and here is the detail which I’m getting:
Now, let me explain all the fields of SEM Rush report page one by one:
- Keyword: Keyword for which pages on labnol.org is getting traffic
- Position: Keyword position in search engine. In this example, I have selected Google US database (Default), you can change it to other locations too. You can also use Free Keyword monitor to verify the same.
- Volume: Number of exact match queries for that Keyword in the local search. In this example, it is Google US. This data is taken using Google adword tool and I also verified the accuracy of the data.
- CPC: Cost per click for ad (Average)
- URL: Corresponding URL on which that keyword is driving traffic to.
- Com: How a search engine marketing tool can be complete without competition check. This shows the competition of advertisers for that keyword. Lower the number means less competition and higher the number means, high competition for that term.
- Results : Number of search engine results. Though, higher number doesn’t really mean that ranking for that keyword would be tough, but lower the number is, better it is.
- Trend: This is one column which I find very interesting, as in order to find profitable keyword, we need to make sure traffic trend for that Keyword is not dying. This column, pulls up trend for that Keyword for last 12 months.
That’s not all, look at the left sidebar and notice the two column which interest me as a blogger the most. You can find top 200 organic Keyword for that domain and backlink report which gives the detail backlink report for any domain along with anchor text. Though, for me most interesting factor here is finding top keyword driving traffic to any domain. For a serious marketer or company, it’s top competitors keyword (SEOpivot) is what holy grail here.
Looking at labnol.org top 200 Keyword, I got my answer to most commonly asked question, why labnol is letting his tags pages indexed in Google. And answer is simple: For an old and reputed domain, it’s easier to rank for high competitive single keyword. Something similar, we try to do with resource pages.
Here is an example page for top keywords from Labnol, I have blurred the Keywords here
Now, I believe you have a clear idea of what SEMRUSH SEM tool can do for your website and what are the benefits of SEMRUSH.
Why you need SEM RUSH SEM tool?
As a blogger, we work day and night to write posts to increase traffic to our blog. Though, what we miss out in between is targeted traffic. If you check your analytics, you will realize it’s only couple of blog post which is contributing maximum %age of traffic to your blog. Using SEMRUSH SEO tool, you can find keywords which is driving traffic to your competitor website and you can write quality content based on that keyword and get better position for target keyword in your niche.
Well, this data never scares me or should not scare you, as by the end there are many more factors which consist into higher ranking of your target Keyword.
SEMRUSH works best with PRO account (Complete report) but for a starter, who is new to search engine marketing research, you can always start with a free account and once you are accustomed with it’s feature (Which should not take time), you can upgrade to pro account for getting complete detailed analysis of your competitor website.
I hope this SEMRUSH review helped you to find this awesome search engine marketing tool and will help your business to grow. Though, as I keep mentioning in my earlier article, all these SEO tools are useful for research and analysis, but by the end of the day it’s your hard, smart and quality work which puts you at the top.
As, I promised here is special 2 week complete free SEMRUSH Promo code for pro account.
Here is direct link to use this special promo code: Sign up free for pro account.
Quick question: Have you used SEMRUSH before? What’s your review of SEM Rush? Would you recommend this SEM tool to others or let it pass?
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