SEMRUSH Review : A SEM Tool to Research Competitors’ Keywords

Have you been looking for a SEO tool which let you do keyword research, track Keyword ranking, check backlinks, check competitor & most important do a complete SEO audit of your blog.

If yes, let me introduce to one tool which I have been using for 3 years & trusted by many professional bloggers & SEO agencies. The tool I’m talking about is call SEMRUSH.

Should you start using SEMRUSH or not? I will answer these questions in this review of SEMRUSH. Before that..


When ShoutMeLoud got hit by Google Panda, I had to completely changed the way I had been blogging. I realized that instead of just writing content that readers love, I have to make sure my content is also loved by search engines!  At this point I started learning more and more about SEO and link building, (an ongoing process). I managed to recover ShoutMeLoud from Panda, and I learned how important it is to focus on quality to improve blog SEO.

So I asked myself what I had done that might have caused Google Panda to hit my site. The answer was right there in my analytics stats board.  Apart from thin content, I had ignored the importance of keyword research.

Just the quality of content is not enough, as we need to get quality links, timely audit out site SEO & other factors. I tried using many tools in the process including Moz, Ahrefs & few more. All of them worked great, but I preferred SEMRUSH over all others because apart from advanced features, it’s good for any blogger like me to get all essential SEO work done. In one dashboard, I could get everything done which I will show you in a moment.

Before I move ahead with my SEMRush review,  it is important to let you know that my knowledge of SEO is self-taught with the help of trial and errors, and my attention to the latest SEO updates.  If you browse SEO category of ShoutMeLoud, you will be getting all latest information from the SEO industry.

What is SEMRUSH – Hands-on Review

Let’s see what makes SEMRUSH such an amazing SEO tool & favorite tool of millions users out there.

SEMRUSH makes it easier to find what keyword your site or any site is ranking for. In short, it makes Keyword research a piece of cake. Once you are done doing Keyword research, you can add Keywords & track it’s position in all major search engines based on Geographical location.

I emphasised on Geographical location feature, as it’s important for those who target specific countries like Spain, U.K, Australia, India to name a few.


It is an essential SEM (search engine marketing) tool that I believe every serious blogger and internet marketer should have in their SEO tool arsenal.

SEMRUSH  is a product from the maker of SEOQuake , a popular SEO addon for Firefox. At the time of the writing of this post, SEMRUSH has more than 46,000,000 domains and more than 120,000,000+ keywords in their database.

SEMRUSH will allow you to find all the keywords for which any existing web page on the Internet is ranking. You can also find more statistical detail regarding that keyword and related keywords which you can rank for.  Sound a little confusing? Here is a screenshot which will justify SEMRUSH is essential for all bloggers and serious Internet marketers:

SEMRUSH Ranking overview

Let me give you an example by showing results from a domain. You can try it for any site, though, and a serious marketer is encouraged to try it with their competitors’ sites. Note that all I need to do is add the domain name at the top, and here is the detail I receive:

SEMRUSH keyword results

Let me explain all the fields of the resulting report page one by one:

  • Keyword: Keywords for which pages on are getting traffic
  • Position: Keyword positions in search engine. In this example, I have selected Google’s US database (default), but you can change it to other locations too. You can also use Free Keyword Monitor for verification.
  • Volume: Number of exact match queries for that keyword in the local search. In this example I have once again used Google US. This data is taken using the Google Keyword planner tool, and I also verified the accuracy of the data.
  • CPC: Cost per click for the ad (on average)
  • URL: Corresponding URL to which that keyword is driving traffic.
  • Com: How can a search engine marketing tool be complete without a competition check? This shows the competition of advertisers for that keyword. A lower number means less competition and a higher number means greater competition for that term.
  • Results: Number of search engine results.  A lower number here is better.
  • Trend: This is one column which I find very interesting. In order to find profitable keywords, we need to make sure the traffic trend for that keyword is not dying. This column pulls the uptrend for that keyword for the last 12 months.

In addition to all of the information resulting from our search, look at the left sidebar and you will find the two columns which interest me most as a blogger. You can find the top 200 organic keywords for that domain, and also receive a detailed backlink report for any domain along with the anchor text.

Backlink check with SEMRUSH

For me, the most interesting factor here is the ability to find the top keywords driving traffic to any domain. For a serious marketer or company, knowing the top competitor’s keywords (SEOpivot) is the holy grail here.

Why should you start using the SEMRUSH tool right away?

As bloggers, we work day and night to write posts to increase traffic to our blog. But what we often do not focus on enough is traffic. If you check your analytics, you will realize that only a couple of your blog posts are contributing the maximum percentage of traffic to your blog. Using the SEMRUSH SEO tool, you can find keywords which are driving traffic to your competitor’s website, and you can write quality content based on those keywords, and get a better position for target keywords in your niche.

SEMRUSH works best with the PRO account (complete report) but for a beginner who is new to search engine marketing research, you can always start with free trial and once you are accustomed to its various features, you can upgrade to a pro account in order to get a complete, detailed analysis of your competitor’s website.

Sign up : Free  SEMRUSH trial account

I hope this SEMRUSH review has helped you to understand the power of this awesome search engine marketing tool. Do remember, by the end of the day SEMRUSH is useful for research and analysis, but at the end of the day it’s your hard, smart and quality work which puts you at the top.

Have you used SEMRUSH before? How’s your experience with this tool so far?

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Article By
Harsh Agrawal is a blog scientist and a passionate blogger. He is blogging since 2008 & writes about Blogging, SEO, Make money online & tech. His blog, ShoutMeLoud receives 1 million Pageviews/month and have over 700K subscribers.


COMMENTs ( 32 )

  1. says

    Thank you so much for sharing nice information about semrush.. It was very interesting, informative and helpful. Being a new to blogging, I am searching and reading everything about Blogging and seo .

  2. says

    Hi Harsh,
    Definitely it is an awesome tool for researching keyword. SEMRUSH has so many features which can help us in many ways.
    I tried it free trial version and seems great tool.
    However, very useful article for every bloggers and webmasters.
    Thanks for sharing this Great article with us!

  3. says

    Thanks for sharing the tool. I see the results are pretty close to actual. However, how accurate do you think this tool is? Do they update in real-time or there is some lag for days/months to reflect actual data? If you know and share this information would be great.

  4. says

    Hey Harsh,
    thanks for sharing this info but i am little bit confused with Semrush and buzzsumo. If you know about buzzsumo then kindly share or tell me which one is better?

  5. says

    Hi Harsh,

    I have used the free edition for client articles and loved it. No better way to get your keyword game in order. Just pony up, get the premium and enjoy it if you want to put things into overdrive.


  6. says

    Wonderful!!! I really needed this SEM tool to check my competitors. Thank you very much. I will share this information with others now.

  7. Utpal says

    Hi Harsh. I am regular visitor of your blog. Your articles help me in many ways. Reading this article I started using SEMRUSH SEO Tool and it is helping me as I expected.

  8. says

    SEO’s must use SEMRUSH. The site audit feature I think will be very usefull for users and webmasters. I have also started using the tool since 2 days.

  9. says

    I was using keyword planner before. But i think its worth to pay few $ and use SEMRUSH. I am planning to get a account today.

    I have created a free trial account. I like the features on SEM rush.

  10. says

    I surprised, when I read the first sentence that ShoutMeLoud got hit by Google Panda. After studying your case I realized that I should take care about what Google love. Mostly, I use Google Key Words Planner. SEMRUSH is new for me. The SEO tool of SEMRUSH, where we can find the SEO point of view keywords to increase internet traffic and to get a better position for targeted keywords is truly helpful.

    All the important fields of the report page are useful some of them are Com and Trends are good. I plan to start with the SEMRUSH free trial account.

  11. says

    I surprised, when I read the first sentence that ShoutMeLoud got hit by Google Panda. After studying your case I realized that I should take care about what Google love. Mostly, I use Google Key Words Planner.MRUSH is new for me. The SEO tool of SEMRUSH, where we can find the SEO point of view keywords to increase internet traffic and to get a better position for targeted keywords is truly helpful.

    All the important fields of the report page are useful some of them are Com and Trends are good. I plan to start with the SEMRUSH free trial account.

  12. Muhammad Imran says

    before reading this post, i had no idea about semrush. finding keywords from competitor post/URl is graet idea, no onwrads before writing any post, i will do some research and find keywords of competitor posts’ranking for

  13. Satvika says

    Hi Harsh

    Like Danish, I am looking at primarily indian website for analysing keywords and other data around that. I don’t think SEMRUSH is the solution for it. Is there any other tool that you recommend?

    Look forward to your revert.



  14. Nithin Upendran says

    Thanks bro it was a great review on the tool. I was planning to purchase this seo tool, till now i was using its free version. After using the free version I found out it as very cool . Thanks for sharing the review with us.

  15. Joseph Nirmal says

    @ Harsh
    very well written about Semrush. Most of my friends recommend me to use long tail keyword pro. What’s your idea?

  16. Danish Wadhwa says

    Hi Harsh,

    My target audience of the website is primarily India, and i want to use SEMRush for it. While researching keywords on SEMRush i can’t see option for

    Is there a way to research for keywords in SEMRush for Indian Search engine, or can you suggest me some one best of all tool to research on keywords.

    Thanks in Advance!
    Danish Wadhwa

  17. Alexandre says

    Hi Harsh, thanks for this review.
    Seems pretty awesome this tool… Thanks for making me brainstorming about it for 1 h :)

  18. Amey says

    Hi Harsh!!! Nice article over here!!! But can you tell me how can we prevent ourselves from beating by our competitor?

  19. udit says

    Bro, what is the main difference between free semrush or a pro one?
    If m not wrong does the free semrush tools number of searches are lesser than the pro or there is some other factor please tell asap….

  20. Md. Shohidul Islam Robin says

    Really it is a good tool for checking goole position & other terms.
    I used it & obviously i used it next days.

  21. ved prakash joshi says

    Harsh – is there any way to get information about ranked keywords in india [ for indain websites]
    Any other tool?

  22. Gautam Doddamani says

    nice tool bro…i had heard of this seo software before but had never really tried it you said it gives us a good statistical data and lets us analyze which keyword to blog for before writing a post so that we get higher rankings.

    i am currently using joost de valk’s seo plugin for optimizing seo on my you think my site seo will gain a bump by using semrush in combination with wordpress seo by yoast or do you think is should deactivate yoast and activate semrush only??

    waiting for your response…thanks for letting us know of semrush :D

  23. rakesh kumar says

    I have Just checked this awesome tool and it’s result are just same as my Google analytics results , Thus i am sure the results of another website might be exactly same.

    Though we will be able to know the competitive keywords and other factors that help our competitor to excel. My question is- does this tool say to focus on the same keyword/key phrase that help our competitor to gain more targeted traffic.?

    • says

      This tool helps you to analyze keywords and many more details related to the Keyword. More over, when you are into a competitive niche and serious online business, understanding your competitor strategy, Keywords and backlinks will help you to create your plan better. As I mentioned, competitor Keyword, it’s always a good idea to target same keyword and outrank them…!!
      For example, in India Makemytrip and cleartrip are both used for online ticketing..And if one of them can find out what Keyword is driving maximum traffic to competitor, they can plan out strategy to outrank them…And this won’t only help in getting branding but also more sales and customers. And by the end of the day what really matter is who makes more sales.!

  24. jayaar says

    I really have to thank you for this article, Harsh.
    Actually, I had come across something related to this topic at the time when the whole thing was Greek and Latin to me. I left it there, of course, not realizing the importance of it. As you have mentioned we get to know certain things from our experience. Since recently, I have been trying to get details regarding this. Your article is timely as far as I am concerned.
    Thank you again.

  25. says

    I have myself few classified ads sites and I wondered why I was hit too (it’s just classifieds, there is by definition little content in it, everebody know that)? I thought “Google wants us all to be blogger now” but as you said, bloggers with good contents was hit too?! So moreorless, only few lucky one get benefit from it (I’ve seen some niche forums that increased there traffic by 500% from Panda day one without changing a thing). I might try SemRush, who knows, it might be the solution I was looking for…

  26. Shahid says

    Impressive one. And one question i have that “can we use keywords of other sites by checking on above ^^ tool..” or they have the copyright on that too.! Please let me know and yes one of the awesome post again.. you are becoming a Researcher in blogging..!!