SEMRUSH Review : A SEM Tool to Research Competitors’ Keywords

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SEMRUSH Review : A SEM Tool to Research Competitors’ Keywords

SEMRUSH is one of the costliest SEO tools on the market, which leads us to question: Is it worth the price? Should you start using SEMRUSH or not? We will answer these questions in this review of SEMRUSH. Before that..

SEMRUSH Review

When ShoutMeLoud got hit by Google Panda, I had to completely changed the way I had been blogging. I realized that instead of just writing content that readers love, I have to make sure my content is also loved by search engines!  At this point I started learning more and more about SEO and link building, (an ongoing process). I managed to recover ShoutMeLoud from Panda, and I learned how important it is to focus intently on a blog’s SEO.

Having our quality content embraced by search engines is something we as bloggers often take for granted. But I had to wonder why our site was hit by Panda, and why our content was not ranking among the top pages of the search engines.

So I asked myself what I had done that might have caused Google Panda to hit my site. The answer was right there in my analytics stats board.  Apart from thin content, I had gnored the importance of keyword research.

So, I dug in deeper and started learning more about SEO.

Before I move ahead with my SEMRush review,  it is important to let you know that my knowledge of SEO is self-taught with the help of trial and error, and my attention to the professionals.  This means that you can teach yourself the essentials of SEO, too.  And you can begin by reading this review!  So let’s get started:

What is SEMRUSH – Hands on Review

SEMRUSH, offered as a free tool or as a more advanced paid tool, makes it possible for you to find the keywords of any site, and what is driving traffic to that site. SEMRUSH is an essential SEM (search engine marketing) tool that I believe every serious blogger and internet marketer should have in their SEO tool arsenal.

SEMRUSH  is a product from the maker of SEOQuake , a popular SEO addon for Firefox. At the time of the writing of this post, SEMRUSH has more than 41,000,000 domains and more than 95,000,000 keywords in its database.

SEMRUSH will allow you to find all the keywords for which any existing webpage on the Internet is ranking. You can also find more statistical detail regarding that keyword and related keywords which you can rank for.  Sound a little confusing? Here is a screenshot which will justify SEMRUSH is essential for this ShoutMeLoud blogger and for all bloggers and serious Internet marketers:

Let me give you an example using labnol.org which is another popular blog from India. You can try it for any site, though, and a serious marketer is encouraged to try it with their competitors’ sites. Note that all I need to do is add the domain name at the top, and here is the detail I receive:

SEMRUSH Keyword

 

Let me explain all the fields of the resulting report page one by one:

  • Keyword: Keywords for which pages on labnol.org are getting traffic
  • Position: Keyword positions in search engine. In this example, I have selected Google’s US database (default), but you can change it to other locations too. You can also use Free Keyword Monitor for verification.
  • Volume: Number of exact match queries for that keyword in the local search. In this example I have once again used Google US. This data is taken using the Google AdWord tool, and I also verified the accuracy of the data.
  • CPC: Cost per click for the ad (on average)
  • URL: Corresponding URL to which that keyword is driving traffic.
  • Com: How can a search engine marketing tool be complete without a competition check? This shows the competition of advertisers for that keyword. A lower number means less competition and a higher number means greater competition for that term.
  • Results: Number of search engine results.  A lower number here is better.
  • Trend: This is one column which I find very interesting. In order to find profitable keywords, we need to make sure the traffic trend for that keyword is not dying. This column pulls the uptrend for that keyword for the last 12 months.

In addition to all of the information resulting from our search, look at the left sidebar and you will find the two columns which interest me most as a blogger. You can find the top 200 organic keywords for that domain, and also receive a detailed backlink report for any domain along with anchor text. For me, the most interesting factor here is the ability to find the top keywords driving traffic to any domain. For a serious marketer or company, knowing the top competitor’s keywords (SEOpivot) is the holy grail here.

Why should you start using the SEMRUSH tool right away?

As bloggers, we work day and night to write posts to increase traffic to our blog. But what we often do not focus on enough is traffic. If you check your analytics, you will realize that only a couple of your blog posts are contributing the maximum percentage of traffic to your blog. Using the SEMRUSH SEO tool, you can find keywords which are driving traffic to your competitor’s website, and you can write quality content based on those keywords, and get a better position for target keywords in your niche.

SEMRUSH works best with the PRO account (complete report) but for a beginner who is new to search engine marketing research, you can always start with a free account and once you are accustomed to its various features, you can upgrade to a pro account in order to get a complete, detailed analysis of your competitor’s website.

Sign up for SEMRUSH free account

I hope this SEMRUSH review has helped you to understand the power of a search engine marketing tool, and that it will help your business to grow. Again, all these SEO tools are useful for research and analysis, but at the end of the day it’s your hard, smart and quality work which puts you at the top.

Have you used SEMRUSH before? What’s your review of this tool? Would you recommend this SEM tool to others?

We will be giving a special SEMRUSH 2-week trial coupon to ShoutMeLoud readers soon, so if you want to be among the first to receive a SEMRUSH discount coupon, subscribe to our email newsletter now!

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Article by Harsh Agrawal

Harsh has written 1038 articles.

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Comments

  1. says

    before reading this post, i had no idea about semrush. finding keywords from competitor post/URl is graet idea, no onwrads before writing any post, i will do some research and find keywords of competitor posts’ranking for

  2. Satvika says

    Hi Harsh

    Like Danish, I am looking at primarily indian website for analysing keywords and other data around that. I don’t think SEMRUSH is the solution for it. Is there any other tool that you recommend?

    Look forward to your revert.

    Thanks!!

    Satvika

  3. says

    Thanks bro it was a great review on the tool. I was planning to purchase this seo tool, till now i was using its free version. After using the free version I found out it as very cool . Thanks for sharing the review with us.

  4. Joseph Nirmal says

    @ Harsh
    very well written about Semrush. Most of my friends recommend me to use long tail keyword pro. What’s your idea?

  5. Danish Wadhwa says

    Hi Harsh,

    My target audience of the website is primarily India, and i want to use SEMRush for it. While researching keywords on SEMRush i can’t see option for google.co.in

    Is there a way to research for keywords in SEMRush for Indian Search engine, or can you suggest me some one best of all tool to research on keywords.

    Thanks in Advance!
    Danish Wadhwa

  6. Alexandre says

    Hi Harsh, thanks for this review.
    Seems pretty awesome this tool… Thanks for making me brainstorming about it for 1 h :)

  7. Amey says

    Hi Harsh!!! Nice article over here!!! But can you tell me how can we prevent ourselves from beating by our competitor?

  8. udit says

    Bro, what is the main difference between free semrush or a pro one?
    If m not wrong does the free semrush tools number of searches are lesser than the pro or there is some other factor please tell asap….
    Regards.

  9. Md. Shohidul Islam Robin says

    Really it is a good tool for checking goole position & other terms.
    I used it & obviously i used it next days.

  10. ved prakash joshi says

    Harsh – is there any way to get information about ranked keywords in india [ for indain websites]
    Any other tool?

  11. Gautam Doddamani says

    nice tool bro…i had heard of this seo software before but had never really tried it out..as you said it gives us a good statistical data and lets us analyze which keyword to blog for before writing a post so that we get higher rankings.

    i am currently using joost de valk’s seo plugin for optimizing seo on my site..do you think my site seo will gain a bump by using semrush in combination with wordpress seo by yoast or do you think is should deactivate yoast and activate semrush only??

    waiting for your response…thanks for letting us know of semrush :D

  12. rakesh kumar says

    I have Just checked this awesome tool and it’s result are just same as my Google analytics results , Thus i am sure the results of another website might be exactly same.

    Though we will be able to know the competitive keywords and other factors that help our competitor to excel. My question is- does this tool say to focus on the same keyword/key phrase that help our competitor to gain more targeted traffic.?

    • says

      @Rakesh
      This tool helps you to analyze keywords and many more details related to the Keyword. More over, when you are into a competitive niche and serious online business, understanding your competitor strategy, Keywords and backlinks will help you to create your plan better. As I mentioned, competitor Keyword, it’s always a good idea to target same keyword and outrank them…!!
      For example, in India Makemytrip and cleartrip are both used for online ticketing..And if one of them can find out what Keyword is driving maximum traffic to competitor, they can plan out strategy to outrank them…And this won’t only help in getting branding but also more sales and customers. And by the end of the day what really matter is who makes more sales.!

  13. jayaar says

    I really have to thank you for this article, Harsh.
    Actually, I had come across something related to this topic at the time when the whole thing was Greek and Latin to me. I left it there, of course, not realizing the importance of it. As you have mentioned we get to know certain things from our experience. Since recently, I have been trying to get details regarding this. Your article is timely as far as I am concerned.
    Thank you again.
    Regards……

  14. says

    I have myself few classified ads sites and I wondered why I was hit too (it’s just classifieds, there is by definition little content in it, everebody know that)? I thought “Google wants us all to be blogger now” but as you said, bloggers with good contents was hit too?! So moreorless, only few lucky one get benefit from it (I’ve seen some niche forums that increased there traffic by 500% from Panda day one without changing a thing). I might try SemRush, who knows, it might be the solution I was looking for…

  15. Shahid says

    Impressive one. And one question i have that “can we use keywords of other sites by checking on above ^^ tool..” or they have the copyright on that too.! Please let me know and yes one of the awesome post again.. you are becoming a Researcher in blogging..!!

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