Something like, you write about latest smartphone today, next day you talk about health, and later you talk about Politics and so on. This kind of setup has it’s own problem, and you will fail to attract the targeted audience.
Whenever we talk about Blogging niche, in simple words it means Topic of your Blog.
For example, ShoutMeLoud is a Blog for Bloggers and Internet marketers.
It’s niche is Blogging, Affiliate Marketing, WordPress, SEO and so on. I know it sounds like many topics, but if you look closely all are part of online marketing and Blogging.
Similarly, your blog need to have a niche from day one, and in this article, I will help you to choose the Niche of your Blog.
- Read: Why being a Niche Blogger is more profitable
- Why Nicheless Blogs can’t compete with Niche Blogs
Few tips to Decide Niche of your Blog
Here is the thing about the niche, you don’t want to talk on a topic where you get tons of traffic but no money. Topic like “Free SMS,” “Free Wallpaper” “Whatsapp tips” “free movie downloads” are such kinda niche. You will get millions of visits (if you are lucky) but no money.
At the same time, you don’t want to pick a niche which is too tough for you to write about.
So what’s a good niche?
A good niche is one which is related to what you like, has good traffic & also have a monetary value. More than that, that niche should have a future. Why would you make a career in iPhone 7 when iPhone 8 will be coming out next year?
So here are the 4 key things that you should take care of when picking the niche:
- Your interest area
- Business value (CPC)
- Monthly/yearly searches
- Trend & future of the topic
Now, let’s look at the ideas that will help you to pick the right niche for yourself. If you have already committed the mistake of blogging into multiple topics, nothing to worry about. You can always change your niche now or in the near future.
Alright, with this let’s get on with our guide.
Brainstorm, brainstorm, brainstorm
What are the topics that interest you? Cricket? Bollywood? Country music? Make a list of all of the topics that are interesting to you. Don’t worry about the length of the list at this stage. It can also contain 20 different ideas.
Passion or Profit or both?
“But shouldn’t I be blogging about the hottest topics? Things everyone is googling?”
For example technology is something people all over the world are googling like crazy (No wonder 90% of the top Indian blogs are tech blogs owned by geeks from the IT dungeons!).
But you’re a lit grad with zero interest or expertise in technology. Should you start a tech blog just because it’s the hot thing?
Sure if you put in the hours you’ll be able to find enough information on technology to blog about.
But achieving blogging success is a long process.
You will get three visitors per day for the first three months. You’ll be scourging the Web for blogs in your niche, reading them (no you can’t fake it) and making meaningful comments on them.
Are you sure you’ll be able to do all this day in and day out, without fail, besides producing quality content, on a topic that’s NOT interesting to you, for one year, two years, five years?
So rule #1: Don’t include topics that don’t interest you, in the list of possible topics.
Cricket or how to take care of the hair of my German Shepherd?
So you’ve got your list of interesting topics and cricket tops the list. You just eat cricket, sleep cricket, dream cricket.
So should you just go ahead and start your cricket blog? There’s a tiny problem with that.
Maybe you’ll have a bit of competition from cricinfo.com. And cricketnext.in. And Oneindia Cricket.
Okay, so you strike off cricket understanding the competitive scene. Now, what? You go straight to another favorite topic of yours taking care of the hair of a German Shepherd.
You do a Google search. Yes! There’s zero competition in India. So can you go ahead and create your blog on the German Shepherd thing?
There’s zero competition, but what about the demand?
Will a sufficient number of people be Googling it every month?
Yes, you’ve guessed it right.
The key is to strike a balance among your interest, the popular trends, and level of competition.
I chose love and relationships as my niche because I was always passionate about improving people’s lives through inner development and no dedicated information-based Indian sites existed in the love-and-relationships domain (unbelievable I know).
Then I made my proposition even more unique by adding sections like free counseling, dedications and complete your love story. But there’s a bit more to my story. More about that later.
Does my niche have long-term potential?
‘Current events’ is an area which is obviously very high on popularity. It may also be high on your interest levels.
But don’t start a blog site called www.uselection2016.com – something that’ll cease to hold public attention for long enough for you to make any money!
Choose a topic which is timeless. One funda on this is to blog on evergreen topics or topics which has a higher self life. You should read Harsh’s guide on micro-niche blog case study. You will learn more about this on his epic blog post.
You can search the trend for any topic or search term using Google trends. In the below screenshot I have compared two such topics:
Why would people listen to me?
So now you’ve narrowed down your list to 3 to 4 topics, based on the above criteria. Now you have to think in which of these topics you can offer something unique. It may be
Experience (traveling extensively is the only qualification that you need for a travel blog)
Even plain writing style (the popular personal blogs in India).
In my case, it was a combination of the second and the third. I had already been through a string of wrong relationships, when I met a charming man, who soon turned out to be an abuser and eventually the relationship took me to the brink of not completing my MBA.
This catastrophic affair was a life-changing experience for me which made me realize many truths about life and stop getting into wrong relationships permanently.
Since then I had dedicated myself to helping people in similar circumstances as mine by giving them the information, advice, and support that I so badly needed in the past but didn’t find.
At the moment I’m also in the process of getting a proper education in psychology so that I’m better able to help people.
So in a nutshell, when you choose your blogging niche, you think of long term. You pick a topic that you can constantly write about and at the same time you love reading about to enhance your knowledge.
Blogging is not only about Knowledge sharing, but it’s also educating you and getting a better understanding in your niche.
Here is one more articles for further reading and to help you in deciding your next Blog niche:
Do let us know if you have any other idea which helps you to choose the blogging niche?