Branded vs unbranded keywords - AWR cloud report

How To Find Not Provided Keywords in Analytics – 2020

As a direct result of Google switching to a secure connection (https) and encrypting user searches, we have been witnessing how an increasing amount of keyword data in Google Analytics fell under the (not provided) category. While in November 2011 about 12% of search queries were ‘not provided’, the percentage rose to 50% by August …

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Branded vs unbranded keywords - AWR cloud report
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