How to Write a Business Plan for a New Business?

How to Write a Business Plan for a New Business?

So you have decided to take the leap and start your own business. What is your plan to execute your business idea? Few days back, I had shared some of the basics for starting your own basics. I continue taking you to the basics, because the new ways have also evolved from these. I mentioned documentation is like your oxygen mask. Whenever you feel out of breath, meaning defocussed, refer to your business plan. Here we will discuss how to write a business plan for a new business. Like always, feel free to suggest or add anything relevant. A business (6 comments)

What are the Basics for Starting of Your own Business?

What are the Basics for Starting of Your own Business?

Over the years we have seen growth in number of start-ups that are successful, some may have had a brilliant idea but failed due to multiple reasons, few are in early stage companies and bound to grow large any small start-up or a business. All the start-ups contribute to the network and a lot can be learned from them, no matter successful or a failure. Here we will revisit some basics for starting your own business; few elementary level insights. Read: From Solopreneurship to Entrepreneurship There are some business basics that should persist in (14 comments)

Why Your Business Needs a Blog?

Why Your Business Needs a Blog?

In 2000-2006, there was an emergence of blogs and how blogs changed consumer perception of a company. Robert Scoble & Shel Isreal written, Naked Conversations, talks about how blogging changed the way Micorosoft customers’ thought of the company. A corporate blog indeed provides a point of convergence for marketing campaigns, customer communication and corporate image (for partners or potential partners). A blog for your business, will not only help you to get more customers, but it will solve many of your business problems. Let me give you a (2 comments)

Why Collecting Website Usage Statistics is Important?

Why Collecting Website Usage Statistics is Important?

Being a blogger or an e-commerce site owner, we have to keep a track of performance analysis of all our pages. Being  a blogger, it's our job to identify weak or low performing pages, and improve the conversion on them. When I talk about conversion, I talk about converting user into sales. For a blog, it could be Email subscription, affiliate sales or anything. The point here is to make a page, an actionable page. “My blog has seen dropping page views, what do I do?” Analyze what went wrong, what went right earlier, what needs to be fixed etc. How do (0 comments)

Make your Blog Self Sustainable: The key to Successful business

Make your Blog Self Sustainable: The key to Successful business

Businesses these days are about volumes. More the number of new entrants in all markets, more volumetric the game becomes. Volumes entice “self manufacturing” which in turn helps to develop a larger market using other business verticals. The question is, should you try to become self sustainable just yet? I often speak with brand owners, marketers, suppliers about sales & sales margins, marketing & marketing ROI, brand positioning & branding. The effectiveness of the conversation depends largely on the “authenticity” or decision-making (6 comments)