Google is the most popular search engine and being one of the popular search engines, we often practice some of the suggested white hat SEO techniques like Keyword research, On page optimization, Outbound links and so on.
Though, there is nothing wrong with targeting SEO for better traffic from search engines but we often miss out the most important thing and that is Blog readership. More subscribed blog readers you will have, more you will be independent of search engine traffic.
What is Blog readership?
Blog readership is counted as people who are subscribed to your blog via the various channel. It could be Email updates, feeds, Facebook fan page, Twitter or any other way they are keeping an eye on your blog updates. These are those people, who liked your blog and willingly subscribed to your updates.
For any blogger or webmaster, the real asset is number of readers subscribed to your blog, as we never know which search engine algo update, will completely wipe out your site from search engine index and your regular readers will become the most important assets for you.
What is wrong with Search Engines?
The thirst for Search Engine ranking is so seductive that writers often neglect the most important entity in online business, the readers. While search engines play a dominant role in bringing traffic to your site, they do very little to create Readership.
Readership should be the most important aspect that writers should concentrate on. Readers are the people who come to your site or blog, read about stuff and make it profitable for you and your business by subscribing or buying products.
Why Readership is Important?
Search Engines such as Google and Bing bring in a lot of traffic to your site but in the end its the readers who are going to read this. Infect, it is the reader who queries the search engine in the first place to find what he is looking for.
If you continue to be good with the search engines and their terms while underestimating your readers you’ll end up in disaster. If there is no one interested in reading your content then you are not producing anything but mere text. You should be targeting converting those one time readers into regular readers.
Readers, if not accommodated properly, bounce off your site never to return. Remember, you are only here to make a good impression on your readers and make their online experience worthwhile while making money and marketing your business. So, if you target people, sooner or laterwill love you because search engines are not the bosses around here infect they change and mold their strategies and criteria to suits the needs of people and their search terms. Imagine if your post got became popular of Twitter, the results can be nothing but breathtaking.
Another important factor is social signals, if your blog has loyal Blog readership, people will share your content on their social bookmarking sites like Reddit, Pinterest, Flipboard and so on. This helps in improving your search engine visibility.
What’s the thin line?
Social networking helps you when search engines don’t. The killer content you write should be written keeping in mind the readers and not search engines. The beauty of such content is that it creates respect for your brand name among users. Search Engines only play a middle man’s role to bring your content to your readers. But good content can make your readers your middlemen by sharing your content with others, and this is, by far, the best marketing.
The cool part is that if you actually create people-oriented material, sooner or later search engines such as Google will bow down and make way for the traffic to reach your blog as the links to your content will increase.
The bottom line is, Readers need to like your content before Google should and in this era of Social Networking, its not very difficult to bring people to your site. All you need is Good Content.
It does not mean that good content cannot be optimized for search engines but the point is, too much consideration for search engines derail you from your ultimate goal, “creating Blog readership”.
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