In the world of Internet marketing, CTR matters a lot. For Advertisers and for Publishers too. Advertisers role is to create such ad graphics or sales line, which should get more CTR and publishers role is to place the ad in such a way, which increases the CTR.
From a Blogger/Publisher point of view, CTR is one of those factor, which plays an important role in generating money and retaining the advertisers. If you failed to give enough click, your advertisers will run away. So, lets dive into the world of CTR and understand what it is.
I have been seeing people asking about this question in many forums so this will be helpful for many of my readers who are not aware of what is Click through rate?
What is CTR?
CTR stands for Click Though rate. In simple words it mean number of times an advertisement is clicked divided by number of time advertisement, ad unit or the page containing advertisement is viewed.
It is the percentage of No of clicks on advertisement and number of page views.
- CTR = Number of clicks / Number of exposures.
- CTR% = Number of clicks * 100 / # of exposures
So in simple words, if you have an ad running and it’s seen by 100 people but got only 5 clicks, your CTR is 5%. Point to be noted here the higher the percentage of CTR better advertisement you will get. So it’s advisable to place advertisement only at the place which is viewable and can be clicked easily.
Now, one of the most commonly asked question is what is Good CTR and I’m getting enough click on my Adsense but my revenue is very low. Let me cut out the myth about Adsense CTR here, getting too many clicks on Adsense ads will never guarantee good income, the key here is to target ads which gives good PPC. More like, creating blog post/Article with high CPC. On such ads, even few clicks will yield more money than 100 clicks.
To maintain better CTR you can refer to one of the topic from problogger which talks about what is good CTR in Google adsense.