What is CTR in google adsense?

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CTR

I have been seeing people asking about this question in many forums so this will be helpful for many of my readers who are not aware of what is CTR?

What is CTR?

CTR stands for Click Though rate. In simple word it means number of times an advertisement is clicked divided by number of time advertisement, ad unit or the page containing advertisement is viewed.

It is the percentage of No of clicks on advertisement and number of page views.

CTR = Number of clicks / Number of exposures.

CTR% = Number of clicks * 100 / # of exposures

Point to be noted here the higher the percentage of CTR better advertisement you will get. So it’s advisable to place advertisement only at the place which is viewable and can be clicked easily.

To maintain better CTR you can refer to one of the topic from problogger which talks about what is good CTR in Google adsense.

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