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    Top 5 Social Media Sites For Online Marketers & Bloggers

    By in Social Media & Marketing

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    When you are a small business, online marketer or a blogger who is working online, it’s a requisite to be online to market yourself and your product. If you are not visible on social-media sites, that means you are not doing the online marketing the way it should be done. Like Television and print-media in older time, it’s the social media sites which are your best bet to get the idea spread about your work and what you do. In recent years, a lot of new social-media sites came into existence, and with limited-time you have to be particular about what social media sites you should be using. Every social media service has something different to offer for online marketers and huge audience base for each of these websites is a huge bonus for online advertising.

    social media sites Top 5 Social Media Sites For Online Marketers & Bloggers

    Every time I log into my Facebook, Twitter or LinkedIn profile, it is often flooded with advertising messages from various companies.  I found some of them interesting for me and some totally of no value, therefore I delete them.  It is therefore, always be kept in mind that creating a relevant audience is very important.  Online marketer must take care of certain things for making an impact through their social networking channel.

    Things to do on a social media networks

    I would like to suggest some basic and easy tricks for online marketers who wish to make it count on social media networks:-

    • Create and organize a distinct brand name for your company or business. Most of these social-media sites I have listed, understand the importance of branding, and they offer tools like pages, communities to market your brand.
    • Search for audience which will be of help to increase your marketing efforts instead of simply adding people to your network.
    • Manage your campaigns with attractive images and engaging contents. Do remember, social-media is all about being social and connecting to your existing user base and finding new prospects.
    • Seek feedback from your audience in order to keep improving for future.

    List of social media sites for online marketers

    When you will look for social media networks there are many now, but you must pick the one’s which have proven themselves in the online marketing.  I am making my list of 5 social media networking sites, which you should be focusing on.

    1. Facebook

    facebook1 Top 5 Social Media Sites For Online Marketers & Bloggers

    Facebook is the number one social networking website in the world with a staggering 1.19 billion active users which was recorded in September 2013. By the end of 2014, experts are expecting Facebook to reach 2 billion users milestone. You might have heard of teens in U.S. not using Facebook,, but what you missed is; at the same time a great percentage of user above 40+ joined Facebook, and these are the people with buying capacity. This amazing figure inspired many businesses to create personalized campaigns targeted for their customers.  Why Facebook is a good platform for your brand promotion?

    • One Facebook page carries your business’s complete profile.  This step is very crucial, as this will be the first thing that your connections will see, therefore, take your time to write bio-data for your business page.
    • Promote your business logo in the page thumbnail and this thumbnail will be the sign which will create identity of your business.  Also take advantage of cover image to leave a great impact on your audience. Here are tips to make your Facebook page popular.
    • While creating this page, you will have option to enter your contact and company information, which will give direct access of your company to your customers. You also have liberty to choose the business category your business belongs to.
    • On this page you can add more page administrators, which will allow other users to manage your contents and posts, even when you are busy in other works.

    2. Google +

    google plus Top 5 Social Media Sites For Online Marketers & Bloggers

    Google+ is the social networking service from Google Inc.  This networking service had more than 540 million active users in October 2013, which surely have increased by now.  In last one year, Google is integrating Google+ with all it’s existing Google products, and the number of users are rising every day. What makes Google plus important is, deep integration with Google search. Google authorship is one big example of this. Apart from SEO benefits, Google plus is the best social-networking site to connect and network with like-minded people. What you get from Google+ networking? Let’s see.

    • You get customizable cover template and thumbnail for your brand.
    • There is scope for providing details of your business including contact, website, and geographical location of your business.
    • Search your prospects around the globe with specific keywords and location.
    • Manage your contacts in different circles, which will provide you to categorize your audience.
    • Get your Google+ page unique URL for your brand.
    • You will get access to range of various webmasters and API console services along with your Google+ page, which will allow you to broadcast your brand on other online platforms.

    3. LinkedIn

    linkedin1 Top 5 Social Media Sites For Online Marketers & Bloggers

    With a network of 259 million users, LinkedIn is the most popular professional networking website.  This networking service provides you to create a professional profile and manage your connections by your own, within your professional capacity.  LinkedIn also is capable of creating brand identity for your product.  We will see what it has on offer.

    • You can create a group for your brand and promote it within your connections.
    • It has option to personalize your brand’s group in your way.
    • Get new connection suggestions out of your existing connections and build your network within your professional networking preference.
    • You can use search feature to find new prospect clients for your business.
    • LinkedIn will enable you to add related and useful connections to your professional networking.

    4. Twitter

    twitter1 Top 5 Social Media Sites For Online Marketers & Bloggers

    Twitter is a network of 230 million users.  Limitation of 140 characters per tweet surely is an advantage in bringing out best of your creativity.  At an average Twitter receives 500 million tweets every day.  All popular celebrities, personalities, businesses, networks, and events are active on Twitter.  What added benefit you will get?  Check out.

    • With Twitter you can claim for the unique URL of your profile. Ex: @ShoutMeLoud
    • This is an account where you can personalize profile image, header image and background fitting to your business.
    • You can attach your business website, which will become a readymade access link to your website.
    • Open access to Twitter 101, a guideline of hash tags (#), @ messages and replies and best of Twitter network practices to follow.
    • Twitter API widget to place on your business website.

    Check out this guide to create Twitter profile and follow these awesome tips to get more Twitter followers.

    5. Pinterest

    pinterest1 Top 5 Social Media Sites For Online Marketers & Bloggers

    Pinterest is the best social bookmarking service with 70 million users by November 2013.  This is a board-style image-pinning networking service, where you can list your business or company for online marketing.

    • You can create a business profile on this network.
    • Pinterest allows you to create profile with a personalized username for your business.
    • You can connect other social networking profiles with Pinterest account in order to display your activity on them. I usually link my Facebook with Pinterest account, and when ever I Pin a new image, it automatically shares it on my Facebook.  You can check my Pinterest profile here.

    Well, I don’t find Pinterest to be suitable for all kind of online-marketing, but with then growing user-base you need to tap this social-networking site for your online marketing needs. Here at ShoutMeLoud, guest authors have shared two amazing post to get most out of Pinterst, which you can find below.

    Industry experts are also hopeful for the growth of MySpace, but that’s more centric to independent music producer and more targeted to music-industry. I also wanted to add Youtube here, but that’s not a truly social-media site, but you should have a strong presence on Youtube. Along with this, don’t miss out the sites like Vine, Instagram which have great potential in coming days.

    As a blogger, I highly recommend you to have your brand presence on all the above mentioned social-media sites, and have strong foot-print on Facebook and Google plus atleast. Do remember, a huge number of online marketers are tapping above mentioned social-media sites for their success and profit, and you just need to develop a strategy that works for your product and for your brand.

    Do you think I missed any important Social-media site for online marketing here? If yes, do share it with me via comments. Dont forget to share this article with friends on your favourite social-media site.


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    Harsh has written 1264 articles.

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    { 16 comments… read them below or add one }

    Balazs Hende

    My personal favorite is Google+. I don’t have significant traffic from the other sites.

    Reply

    Harsh Agrawal

    @Balazs
    You should also focus on Facebook, as it’s working out great for me.. The only key is to create an engaging Facebook page…

    Reply

    Balazs Hende

    Thanks Harsh! I’ll modify my FB page. To tell the truth I don’t like it either :)

    Reply

    Bhavuk Khandelwal

    Hey Harsh, Nice post really informative, what do you think about StumbleUpon? Is it good for generating regular traffic? Share your views about digg and delicious also, i have read in many blogs that they provide back links as well as huge traffic, how true is this info?

    Reply

    Harsh Agrawal

    @Bhavuk
    StumbleUpon is good and it works with certain kind of websites (Images, Videos or quick scannable post).. I have seen huge bounce rate here at ShoutMeLoud for StumbleUpon traffic, as most of the posts here are extensive text posts…

    Digg and delicious used to be a popular source in the past, but now they are not that effective.. Delicious still carries some weightage but it’s not worth that time like it used to be… More over, all these sites you mentioned are social-bookmarking sites…. If social-bookmarking is what you are focusing on, here are some more sites which works great:

    Reddit: Great site for viral traffic
    Inbound.org: For online marketers and bloggers
    ManageWP.org: Niche Social-bookmarking site for WordPress niche

    I heard good stuff about Bizsugar too for getting niche targeted traffic (Small businesses and online marketing niche)..

    Reply

    Bhavuk Khandelwal

    Thanks for your Valuable reply.

    Reply

    Balazs Hende

    I’ve tried StumbleUpon but my bounce rate went up by more than 20% because I don’t have much organic traffic to compensate it. I would not suggest to use it for classic blog sites with solid organic traffic.

    Anil Agarwal

    Hi Harsh

    To my surprize, traffic on my blog has a bounce rate of 39.68% only. It’s based on last one year data.

    Recently I’ve started getting traffic from kingged.com and indiblogger.in websites as well. I’m thinking of start promoting my blog posts on Inbound.org and Triberr

    Reply

    Pankaj Kumar

    Read it well Harsh,

    Though All are important.

    Facebook is the most popular.

    Twitter is for Brandconcious Luxury.

    Lindekin is most professional

    Pinterest is the best as it teaches us how

    Thanks for Info.

    Pankaj Kumar

    Reply

    Afzal Zaheer

    Hi Harsh,
    Your article speak volumes about the importance of marketing 0r I should say “branding yourself” After all, this is an age of Social Media and if we have to popularise ourselves, then we can’t overlook its importance. Thanks for sharing 5 such sites.

    Reply

    Victorino Abrugar

    Great list. Facebook, Twitter and Google+ are among the most popular. It also depends on the kind of business we are marketing, such as whether it’s local or global. Moreover, if YouTube is considered a social media, I would put it as one of the top 3.

    Reply

    Deepak Singh

    Hi Friends,
    Social Media is the future of Blogging!! If anyone want to be successful in Blogging niche in long run then they will have to be active on these social networking websites. Around 45% of my blog traffic is from Facebook & Twitter. So Facebook & Twitter are my favorite social networking website from this list.

    Pinterest & Google+ are great social media network especially for bloggers but ATM I don’t have much followers on both of them. Harsh Bro I would be glad if you can share some tricks by which I can drive more traffic from Pinterest & G+.

    Thanks In Advance & Have A Awesome Week!!
    Regards
    Deepak Singh

    Reply

    Kumar Gauraw

    Hi Harsh,
    I have been active on Facebook even before I had a website. I used to do marketing/prospecting for my other businesses back then. And therefore, my largest traffic came from Facebook for a very long time when I started my blog.

    I was on Twitter since its inception (almost) and I had been on and off on it until I understood its value which was not until I started my website and built some traffic through Facebook indeed. But then, I am glad I finally got it!

    And then, I know we can’t afford to ignore Google+ anyway for obvious reasons :-)

    Thanks for this excellent article. Have a great weekend!

    -Kumar

    Reply

    Monalisa

    Engaging in Social Media really has some positive impact on your traffic. I have been actively involved in marketing via social media and have seen potential growth in my website traffic. You have already mentioned the most popular websites in your article, but I would also suggest using the website Slideshare. It is a great website to share your stuff, like presentations, documents, videos etc and brings in a lot of traffic as well.

    Reply

    shivaraj

    Hi Harsh, I am totally new to pinterest. Thanks for update.

    Reply

    Mi Muba

    Thanks Harsh for sharing it. I think after Google’s boo on various other sources of getting back links like guest posting, article submission and press release submission; now social media and social bookmarking sites are the only major source to promote our contents.

    Reply

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