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    Single Topic Vs. Multi-Topic blog : What is Better and How?

    By in Blogging

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    This is a part of question and answer series, and I will be talking about one of the most common question asked by a newbie and that is:

    • Should I blog on one topic or should I blog on Multiple topics?
    • Should I create one blog for multiple topics or different blogs for multiple topics?

    In blogging topic is normally termed as niche. For example, SEOMOZ niche is Search engine optimization, Dailyblogtips is Blogging, Labnol niche is Technology, and similarly ShoutMeLoud niche is small business and internet marketing. One of the most important question you should ask yourself before starting a blog is: What topic my blog is going to be about?

    Single topic vs multiple Single Topic Vs. Multi Topic blog : What is Better and How?

    Now, when ever I talked to a newbie about blog niche, I get an answers like this:

    I have interest in life style, Fashion, photography, Travel, health and I want to write about all these topics on my blog.I think that’s going to be USP (Unique selling point ) for my blog, as I will be covering all the topics at one place, and this will attract more readers.

    Before I will answer this in detail, let me clear you out: This approach is completely wrong, when you are planning to make money from your blog. If you are doing this for your personal blog, you are good to go, and money is secondary thing and you are blogging because you like writing about all the topics. Now, let me explain why and how multiple topic blogs is a bad idea, when you are planning to earn from your blog.

    Why Multiple topic blog is bad for readership, SEO and for making money:

    FIrst thing first: As I mentioned above, if you are blogging for fun and not for money, you can write about anything. As long as you are not worried about traffic and thus money. But, if you want to blog for money and passion, you have to take a proper business approach. Making money with blogging is not as easy as it looks, but by the end of the day: if you do it right, you can make decent money or may be enough money to cover your living cost. I make a living out of blogging, and I’m saying it from my personal experience. Anyways, lets see what are the cons of multiple niche blogs, and how you can identify the topic for your blog.

    It will be hard to create a readership for your blog:

    You should ask yourself few questions:

    • What’s the first reason that makes you subscribe to a blog?
    • If you have interest in topic like “relationship”, what kind of blog you will subscribe to and ready daily? A blog which is dedicated to relationships or a blog which talks about relationships, blogging, forex exchange and so on?
    • If you subscribe a blog which talks about blogging and suddenly it starts writing about dog care, will you still be subscribed to that blog or will you un-subscribe to that blog?

    Once you answer all these 3 questions, you will have clear understanding of my explanation, which I’m going to add below.

    When it comes to blogs on any topic, we have ample amount of option. From a reader perspective,  I like to subscribe to blogs which dedicatedly talk about topics of my interest. Because, I don’t want to be bombarded with information overload, and I like to keep my focus on topics that I like to read and learn about. If I subscribe to a blog for topics related to SEO, and later on that blog is writing about his dogs, his cats or even his new house without connecting to the main topic of the blog, I will straight away click unsubscribe option, and other blog talking about topic of my interest will get a new subscriber..

    SEO of your multiple-niche blog will be tough:

    Even if you know or don’t know about search engine optimization, lets take a simple scenario.

    Lets consider you are a search engine like Google, and you have to rank someone for a topic like “How to take best photo in the day time”, and you have to rank any one of these two blog:

    • A blog which is dedicated about photography tips.
    • A blog which talks about Facebook tips, photography, dog care.

    I would definitely select the first blog, as this blogs might have covered all other topics related to same topic, will offer more quality content (As it’s a dedicated blog on the topic “Photography”), and it will offer better user experience.

    Face of search engine optimization is changing, and search engines like Google is ranking blog based on brand and authority,  A single topic blog has better chances of creating an authority on a topic in compare to a blog writing about multiple-topics. Infact, recently I created a blog on a very niche topic, and with 12 blog posts and almost negligible SEO, that blog is getting 7000 page views per day. Takeaway: Niche blog always perform better.

    Making money from your blog will be tough:

    Now, lets consider the last and most important point: Which will make more money for you?

    Before I will give you an example, do remember: Income from your blog is directly proportional to the quality & targeted traffic your blog is getting. Now you must be thinking ” With multiple topic I can drive more traffic, as I will be writing about various topic”, if you thinking the same: Go back and read my point no#2.

    Let me explain this with an example:

    Lets assume you are company who develop Camera, and you have a limited budget to advertise. Now, you have to select between any of these two blogs:

    • Blog #1: This blog gets 10000 Page views a month and all the traffic is coming for topics related to photography and camera.
    • Blog #2: This blog gets 50000 Page views a month, and traffic is coming for various topic like Photography, Dog care, baby care and so on.

    Which blog will be an idle blog for the advertisement of your product? My answer would be #1, as I will be getting better ROI for the money I’m putting for advertisement. As, I will be getting targeted traffic from blog#1, and where as blog#2 will be sending me traffic which might not be relevant.

    I guess these three points will clear your doubt about what kind of blog you should create for more traffic and for more blog income. Now, let me help those newbie who feels they can write about multiple-topics:

    How to find topic for your blog and more?

    If you wish to write on multiple topics, you can take two approach:

    Create different blogs on different domain:

    • ShoutMeLoud – (Topic- Blogging and internet marketing)
    • ShoutMeTech- (Technology)
    • ShoutMyDomain- (For Domain)

    Or you can create different blogs in sub domain

    • Tech.ShoutMeLoud.com
    • Domain.ShoutMeLoud.com

    Though, do remember if you are just starting or have not made big, don’t start multiple blogs. First create one blog on a particular niche, and once you made it big, start a new one. If you are confused about how to choose topic that you can constantly write on, here is a dead-simple approach:

    Take a notepad and paper, and make columns for topic that you wish to write on: Ex: Dog care, Baby care, Facebook tips, Photography

    And write down 20 post ideas for each topic. When you are writing the post ideas, also think what you are going to write. This will help you to remove 2-3 topics form the list. Now, if you are a complete newbie and never started blogging before, create a blog on BlogSpot.com, which is free and you can start with zero investment. Now start blogging for 2 weeks on the finally sort-listed topics, and in 2 weeks you will be able to determine which is your strong topic, and which one you should stick to.

    I hope this will answer most of your questions before you start your new blog project. If you still have any query, feel free to ask me via comments. If you find this article useful, do consider sharing it on Facebook and Google plus.


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    Harsh has written 1263 articles.

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    { 30 comments… read them below or add one }

    Suresh Khanal

    Very hones and useful tips for anybody interested to start a new blog. A newbie blogger will try to span his blog to all the directions possible because he feels there’s nothing to discuss on a small niche for long. But to the contrary, starting with multi topic blog, it will be almost impossible to optimize and get any benefits out of it.

    Agreed with you here and thanks for the post.

    Reply

    keyur

    Harsh,this post will help me lots,as i am going to start a new blog relatdd solar energy.also suggest me good looking free themes for energy related blog.

    Reply

    Arup Ghosh

    Cleared the fact about multi-niche and single niche and showed the right path to newbie bloggers.

    Reply

    Shaan Haider

    It is better to start a different niche blog on an entire new domain as you Google no more consider a subdomains as different blog. If there is any Adsense issues or SEO penalty then every blog on the domain will be affected… So, better to use different domains for different niche blog. It will help in easier SEO implementation as well.

    But if your blog is already a big one in the blogsphere then, starting different niche blog on subdomains will help in branding and getting easy referral traffic.

    Reply

    Shorya

    Hi harsh,
    I absolutely agree with you that a niche blog have many advantages and chances that it will succeed fast.With good good revenue also.

    But i want your suggestion or advice for a general blog with 4 to 5 categories. As i am running a blog with 4 to 5 catagories. I find difficulties alot but could you tell me what the best thing i can do to make it do well.or any tips for general blog.

    Reply

    Istiak Rayhan

    Hey Harsh,
    You have bought an interesting read here!
    I have a question. Is it good to write about technology and blogging on same blog? I found many bloggers are doing that.

    Reply

    Harsh Agrawal

    @Istiak
    It depends how deep you getting into Tech niche. Bloggers work is online, so it’s good to tell them about various apps, software’s, how-to’s, which help them to blog better. Ex:

    Smart apps for smartphones
    Photo-editing apps
    What Camera to use for making videos
    Websites to take screenshots and so on..
    Video editing apps

    Idea is to give something which will be useful for your target audience. Though it won’t be a great idea, if you running a hard-core technology blog, and writing articles like:

    How to get more comments on blog post and so on, as in this case your reader-base is different.

    Reply

    Shreeetej Purandare

    Hey harsh, a great article indeed..I have also seen many blogs having technology and blogging as their niche on the same blog.
    Considering your first point in this post, I would like to ask you a question that,

    Is there any way or rather any plugin which can help readers to choose their niche while subscribing?? For example- On E-commerce websites like jabong or flipcart there is a option while subscribing that whether you want to subscribe for men or for women..
    so similarly subscribing for blogging or technology here….

    Reply

    Raspal Seni

    Hi Shreetej,

    I have seen this option when subscribing to some blogs, but it depends whether the blogger offers such options if his blog is a multi niche blog. We can’t force them to offer these options. But, if you have a multi nich blog, you can surely offer such an option. Depends on what you use for the optin form.

    Harsh might have a better answer for you.

    Krishna chaitanya

    Hello harsh
    But they are so many websites which are running great with multiple topics…….

    Reply

    Koj Tajo

    Wow Harsh, I am convinced. Just when I was planning to start yet another couple of blogs, i get to read this post. Just pondering that if one is successful with his niche blog, what would happen if he decides to expand the it for more subjects like Mashable? Just a thought. What do you say?
    … and anyways harsh, seems too busy to proofread ha? Saw couple of misplaced characters in your last two post (including this). Hmmmmm… even smallest of the errors don’t look good in SML :)

    Reply

    Harsh Agrawal

    @Koi
    Once you have a wider audience-base, you need not need to worry about search engine in general. About mashable, even they expended from Tech to Social-media, they are covering all the news/topic in that niche, and with great readership, it works. Another good example is Lifehacker.

    Thanks for pointing about proof-reading, that will ensure I will out extra pair of eyes next-time. :)

    Reply

    Edson Hale

    Completely agree with you that instead of selling in various groups by identifying your potential clients it is better to first attract your potential clients straight away and then convert them into your real clients. For this there is not choice but to focus on one niche. Apart from a few exceptions most of the world top blogs including ShoutMeLoud have single niche with powerful voice in their niche market. Well done Harsh, an eye opener post for those who want to grab all hot cakes but actual get not a single at the end of the day

    Reply

    Amandeep Singh

    Having a blog dedicated to a particular niche always works – I have seen that when you segregated SML to have only blogging related topics and moved other topics to new blogs… have experimented the same for my blogs and it is working quite well…

    You have made some noteworthy points for the newbies….

    Cheers!

    Reply

    Abhinav Jain

    I think single topic for your blog is much better ideas as you can represent yourself as authority in your niche or else you might feel lost

    Reply

    Ravi kumar

    Really superb article Harsh.When i started blogging initially,i tried to write on multiple topics but later on realized that being a specialist in particular field is much better because visitors also appreciate a specialist rather than an allrounder.Your idea of starting a new blog on sub-domain is awesome.

    Reply

    Rajeeb

    Agreed with Suresh
    itis the most common mistake made by newbie blogger. and harsh is ahead of solving it
    Thanks for the post

    Reply

    Fahad Zahid

    Fantastic Tips for a new bloggers! Niche based blogging is the key for success; rather than devoting efforts on multiple topic blog it is batter approach to devote yourself for a niche base blog!

    Reply

    sunil sharma

    Hi! Harsh, your post nicely told a very great tip that will be very much beneficial for a beginner as taking too many topics in hand creat problems. i am also just want to add that it is good to take a single topic because we can consentrate more in much better way n get best results to succeed.

    Reply

    Alok Krishali

    Yes, It will also decrease the count of the visitor on webowner..Because he will consider that may be the information which he gave could be wrong, b’cuz he think that he writes for earning money not for giving right info…!!!!!!!!

    Reply

    Ashish Gill

    Really useful post. But, this can take some time to establish your blog on one niche as various other wordpress sites are being developed on same niche. So, it gets difficult to attract traffic from the word go. However, to have a blog with one niche will be very beneficial in long run.

    Reply

    Harsh Agrawal

    @Ashish
    To create a successful blog, it will always take time… So be it single niche or multi-niche, time and patience is must.

    Reply

    Anurag Jain

    Very helpful article….. because I was thinking of writing the post on Multiple Topics….thanks a lot .

    Reply

    Daria Wheaton

    Would multi-topic blog be a good idea for promoting other other topics? I have a wedding photography blog on my website that gets almost no traffic, this is my business and what I do. I was thinking about starting blogging about travel (photography + tips) as it has better potential to be interesting for google searcher, and when travel will start generating traffic to my website it may be better recognized by Google. My main goal is to promote my business. And I think my clients wouldn’t mind to get some personal stuff too, like travel. Getting to know your wedding photographer is important.

    Reply

    Varun

    You wrote that SML is a Blogging and Internet Marketing Blog, but you write tech articles too and same is the case with Labnol Amit Sir write articles on Blogging and Tech both, and he ranks for it too!
    so writing Blogging+Tech article is good in my opinion :)

    Reply

    naveen rajput

    Harsh Sir, you are great .!!!
    This article have cleared my all doubts about ,what topics and how to do
    thanks a lot for guiding all youths and bloggers of this world ,i am very fortunate to be a continues reader of this awesome website.

    Reply

    Gaurav

    Awesome article Harsh Bro….Before Read this article i confused about what is niche blogging and how it works,…Now I got perfect article for me..Thanks For Sharing This Awesome Article…Thanks Again

    Reply

    Pankaj Mondal

    Thanks man. This is something useful but how do multiple niche sites like mashable and many others pull in such a huge amount of traffic?

    Thanks

    Reply

    Harsh Agrawal

    @Prankaj
    If you look at Mashable model, they have changed a lot in last 4-5 years. They started with listified posts and generated huge amount of SEO traffic initially, later social-media sites become their best niche and traffic source. Today they are established as an authority site and every post of maskable gets huge social media traffic. Check this article: http://www.shoutmeloud.com/how-social-media-impacts-seo-complete-guide.html

    Reply

    Ramon Thomas

    Who can help me determine the focus of my blog? I have been writing on a nice for years now that used to bring me inquiries for my speaking, coaching and training services. For the last two years my comments have dropped to zero even through traffic has increased consistently. Please click on my name and view my blog and use the contact form to send me feedback.

    Reply

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