This is a part of question and answer series, and I will be talking about one of the most common question asked by a newbie and that is:
- Should I blog on one topic or should I blog on Multiple topics?
- Should I create one blog for multiple topics or different blogs for multiple topics?
In blogging topic is normally termed as niche. For example, SEOMOZ niche is Search engine optimization, Dailyblogtips is Blogging, Labnol niche is Technology, and similarly ShoutMeLoud niche is small business and internet marketing. One of the most important question you should ask yourself before starting a blog is: What topic my blog is going to be about?
Now, when ever I talked to a newbie about blog niche, I get an answers like this:
I have interest in life style, Fashion, photography, Travel, health and I want to write about all these topics on my blog.I think that’s going to be USP (Unique selling point ) for my blog, as I will be covering all the topics at one place, and this will attract more readers.
Before I will answer this in detail, let me clear you out: This approach is completely wrong, when you are planning to make money from your blog. If you are doing this for your personal blog, you are good to go, and money is secondary thing and you are blogging because you like writing about all the topics. Now, let me explain why and how multiple topic blogs is a bad idea, when you are planning to earn from your blog.
Why Multiple topic blog is bad for readership, SEO and for making money:
FIrst thing first: As I mentioned above, if you are blogging for fun and not for money, you can write about anything. As long as you are not worried about traffic and thus money. But, if you want to blog for money and passion, you have to take a proper business approach. Making money with blogging is not as easy as it looks, but by the end of the day: if you do it right, you can make decent money or may be enough money to cover your living cost. I make a living out of blogging, and I’m saying it from my personal experience. Anyways, lets see what are the cons of multiple niche blogs, and how you can identify the topic for your blog.
It will be hard to create a readership for your blog:
You should ask yourself few questions:
- What’s the first reason that makes you subscribe to a blog?
- If you have interest in topic like “relationship”, what kind of blog you will subscribe to and ready daily? A blog which is dedicated to relationships or a blog which talks about relationships, blogging, forex exchange and so on?
- If you subscribe a blog which talks about blogging and suddenly it starts writing about dog care, will you still be subscribed to that blog or will you un-subscribe to that blog?
Once you answer all these 3 questions, you will have clear understanding of my explanation, which I’m going to add below.
When it comes to blogs on any topic, we have ample amount of option. From a reader perspective, I like to subscribe to blogs which dedicatedly talk about topics of my interest. Because, I don’t want to be bombarded with information overload, and I like to keep my focus on topics that I like to read and learn about. If I subscribe to a blog for topics related to SEO, and later on that blog is writing about his dogs, his cats or even his new house without connecting to the main topic of the blog, I will straight away click unsubscribe option, and other blog talking about topic of my interest will get a new subscriber..
SEO of your multiple-niche blog will be tough:
Even if you know or don’t know about search engine optimization, lets take a simple scenario.
Lets consider you are a search engine like Google, and you have to rank someone for a topic like “How to take best photo in the day time”, and you have to rank any one of these two blog:
- A blog which is dedicated about photography tips.
- A blog which talks about Facebook tips, photography, dog care.
I would definitely select the first blog, as this blogs might have covered all other topics related to same topic, will offer more quality content (As it’s a dedicated blog on the topic “Photography”), and it will offer better user experience.
Face of search engine optimization is changing, and search engines like Google is ranking blog based on brand and authority, A single topic blog has better chances of creating an authority on a topic in compare to a blog writing about multiple-topics. Infact, recently I created a blog on a very niche topic, and with 12 blog posts and almost negligible SEO, that blog is getting 7000 page views per day. Takeaway: Niche blog always perform better.
Making money from your blog will be tough:
Now, lets consider the last and most important point: Which will make more money for you?
Before I will give you an example, do remember: Income from your blog is directly proportional to the quality & targeted traffic your blog is getting. Now you must be thinking ” With multiple topic I can drive more traffic, as I will be writing about various topic”, if you thinking the same: Go back and read my point no#2.
Let me explain this with an example:
Lets assume you are company who develop Camera, and you have a limited budget to advertise. Now, you have to select between any of these two blogs:
- Blog #1: This blog gets 10000 Page views a month and all the traffic is coming for topics related to photography and camera.
- Blog #2: This blog gets 50000 Page views a month, and traffic is coming for various topic like Photography, Dog care, baby care and so on.
Which blog will be an idle blog for the advertisement of your product? My answer would be #1, as I will be getting better ROI for the money I’m putting for advertisement. As, I will be getting targeted traffic from blog#1, and where as blog#2 will be sending me traffic which might not be relevant.
I guess these three points will clear your doubt about what kind of blog you should create for more traffic and for more blog income. Now, let me help those newbie who feels they can write about multiple-topics:
How to find topic for your blog and more?
If you wish to write on multiple topics, you can take two approach:
Create different blogs on different domain:
- ShoutMeLoud – (Topic- Blogging and internet marketing)
- ShoutMeTech- (Technology)
- ShoutMyDomain- (For Domain)
Or you can create different blogs in sub domain
Though, do remember if you are just starting or have not made big, don’t start multiple blogs. First create one blog on a particular niche, and once you made it big, start a new one. If you are confused about how to choose topic that you can constantly write on, here is a dead-simple approach:
Take a notepad and paper, and make columns for topic that you wish to write on: Ex: Dog care, Baby care, Facebook tips, Photography
And write down 20 post ideas for each topic. When you are writing the post ideas, also think what you are going to write. This will help you to remove 2-3 topics form the list. Now, if you are a complete newbie and never started blogging before, create a blog on BlogSpot.com, which is free and you can start with zero investment. Now start blogging for 2 weeks on the finally sort-listed topics, and in 2 weeks you will be able to determine which is your strong topic, and which one you should stick to.
- Read: Points to consider while selecting niche for your blog
- How to choose niche topic for your new blog
I hope this will answer most of your questions before you start your new blog project. If you still have any query, feel free to ask me via comments. If you find this article useful, do consider sharing it on Facebook and Google plus.