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    How To Add Google Analytics To WordPress Blog

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    When I started blogging, stats of the blog was only for knowing how many visitors I’m getting, and with time I realize stats of my blog is the key to blog growth. It doesn’t matter if you have a blog with 100 views a day or a blog with 100 millions views a day, you need to have a stats program which help you to track blog traffic and analyse them. In my earlier post I have shared about 3 stats program for WordPress blog, and Google analytics is one of the free stats program that is must have for any blog. I would not get into details of benefits of Google analytics, as I have already covered it here. In this tutorial, you be learning about setting up your Google analytics account and adding Google analytics into your WordPress blog.

    I have simplified this guide to non-technical users too, so you don’t have to worry about tech-how of Google analytics & WordPress integration.

    How to Setup Google Analytics Account

    Lets start the guide with setting up Google analytics account for your WordPress blog. You can repeat the same process for any website too. If you are doing this for your first website, you need to go to Google analytics page and login using your Google account or create an account which is free. For the first time setup, you will be asked to add your website details and your personal details to get started. If you are someone who already have an account, click on admin tab at the top > select account and click on add new property.

    Google analytics new property1 How To Add Google Analytics To WordPress Blog

    On the next page you need to add your website details to get the tracking code. Here is a sample screenshot from one website:

    Setting up Google Analytics How To Add Google Analytics To WordPress Blog

    Click on Get tracking ID and you will be moved to the page with tracking ID for your website.

    Google Analytics Tracking ID How To Add Google Analytics To WordPress Blog

    So far you have successfully setup your Google analytics account and created the tracking ID for your website. Now the most interesting part of this tutorial begins; as you need to integrate Google analytics tracking ID into your WordPress blog. Let’s have a look at it into next section.

    3 ways to add Google Analytics to WordPress

    There are multiple ways to add Google analytics (GA) into your blog, and depending upon your level of blogging you should pick one of the below mentioned methods. I’m putting down the different methods based on my recommended methods

    Option 1) Google tag manager:

    I started using Google analytics in 2013 and it become my only tag manager for all my sites. It’s free and using it you can manage all the tags for your blog from one place. I recommend GTM to every professional and serious blogger. It hardly takes 5 minutes to setup and once you are done, you don’t have to worry about tag management in future. Here is a 5 minute tutorial on integrating GTM on your WordPress blog.

    Option 2) Using your WordPress theme:

    WordPress Theme Footer code How To Add Google Analytics To WordPress Blog

    Many of you might not beware of the fact that most of the WordPress theme have an option to add header and footer script. You can use this to add GA tacking code into your blog. Simply copy the tracking code which you obtained in the step1, and go to theme setting option, look for option to add footer script and paste the code. It will work seamlessly and more over you don’t have to rely on another plugin for simple task. The above screenshot is from popular Genesis theme framework.

    Option 3: Using Google Analytics for WordPress plugin

    Google Analytics for WordPress How To Add Google Analytics To WordPress Blog

    There are many plugins which are available in WordPress Plugin repo to add Google analytics to your WordPress blog, but Google Analytics plugin by Yoast is the best. All you need to do is to install GA for WordPress plugin from official repo (plugin link) and configure it, which I have explained below. Once you have activated the plugin, you will see a popup asking to allow or disallow tracking, which I prefer to select “Do not allow tracking”.

    Go to settings > Google analytics to configure the plugin and click on click here to authenticate with Google or you can also select manually enter the UA code.

    analytic account How To Add Google Analytics To WordPress Blog

    Click on save settings and you have successfully configured the plugin. You can also check this official guide by Yoast to configure other options of the plugin. If you want to see Google analytics data in your dashboard, Analytify is one useful plugin for you.

    Of all the 3 options, I would recommend you to use the Google tag manager option as it will make your life easier in longer run. Here are essential GA tutorials for bloggers to move ahead in the series:

    Do let me know which method you are using to add Google analytics to your blog and what other stats program you are using to track visitors on your blog.  Don’t forget to share this tutorial with your friends on Google plus and Facebook.

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    Harsh has written 1123 articles.

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    { 3 comments… read them below or add one }

    Raplus

    This is a really good guide for even non tech peoples. However, Histats also good alternative to Google Analytic.

    Reply

    Tirtha

    I am currently using Google Analytics plugin by Kevin Sylvestre and it is working perfectly in my website but here I found another great plugin therefore now I think I will change my plugin.

    Reply

    Saurabh Patil

    Thanks Harsh!! The best method to integrate Analytics is via footer.php Edit Footer.php and place the code at the end so that the the script will load later after the content. Thanks for the post btw.

    Reply

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