We have talked about Pinterest in recent time and if you have missed it, you should check out: Pinterest marketing tips for Bloggers. Now, the major question of Pinterest is how we can get followers on Pinterest, as even if you are using for company or for personal use, being active on this site means you need to have more views, more repins and more likes. Which will only be achieved when your uploads and shares are reachable to more audience.
For those of you who might not know, Pinterest can be defined as a pin-board styled social website, which allows you to create and manage image collections that have a theme to it and share it with your friends and other people on the internet. These image collections can be of different events, hobbies; interests, etc. and you can put all the relevant images in a single place and share them over the internet with different Pinterest users. You can also visit other pinboards and you can ‘re-pin’ images to your own collection and ‘like’ other images that you see. According to the developers, Pinterest’s mission is to connect everyone through the things they find interesting, all over the world. Pinterest is also affiliated with both Facebook and Twitter. This allows people to expand their reach to a broader social community and interact with more people.
Effective Ways to get More Followers on Pinterest:
As Pinterest is one of the fastest growing social services, many people are attracted towards it in order to share their interests with other people, in the form of images and videos. Pinterest can be used by normal people as well as companies that are trying to promote themselves on this social network. In order to expand your reach to the world, you need to get more followers on Pinterest.I have categorized these tips for normal users and for brands and companies. As, both of them will have different strategy but by the end goal is the same.
For normal users
If you are a normal Pinterest user or a social media active guy, these tips are for you. One thing which I highly recommend it to stop doing what others are doing. Bring your personality on Pinterest. Don’t just blindly upload attractive images but also add some thing from your personal lifestyle. That could be exotic drinks you are having, your choice of clothing or small small things which define your personality. This way, other users are more likely to connect with you on personal level and followers which you will get in this process are users like you and me.
Being an Active User
Be it any social media site, one of the key point to get followers is by being active. More time you are spending, it means you are adding more into your profile. Adding more images, commenting more and adding more likes. Though, if you are individual brand influencer, don’t spend countless time on any of these social sites. Keep a different slot of 10-20 time slot, 3-4 times a day and upload images and do other activities on Pinterest.
Link to Facebook & Twitter
As mentioned earlier, Pinterest is associated with Twitter and Facebook, and you should link your account with these sites. You can even invite your friends to your Pinterest account through the Gmail Invite button. More over, always share your awesome uploads on Pinterest with Facebook and Twitter. Also, Under Pinterest setting, you will see an option to “Add Pinterest to Timeline”. This feature will give a prominent space to your Pinterest profile on Fb profile.
Find interesting Pinterest users and top followed pinterest profile and start following them. Also find people who shares the same interest as you. You can use Pinterest search to find users and their boards. Something, very useful to find new information on Pinterest and make new connection. And if your profile boards add value to the community, you will instantly start getting more followers. You can also start by following my profile directly using this button.
You should also repin photos of different users and this way they will also follow you. Though, don’t use this feature blindly. Repin only those images which interest you.
Use Hashtag on Pinterest:
Try to use hashing when you pin an image and also use captions in order to attract more followers. For example: #funny images or #nice images, #SEO, #Blogging. Also when you add a new pin, add a description and use proper hashtag. This will make your content reachable to more people and specially to those people, who are using Pinterest search feature. Also maximum character for description is 500, why not make most out of it.
Pin Good Quality Images
A good way to increase Pinterest followers is to find good and high-quality images and then pinning them to your board in order to attract more people. Remember maximum horizontal width for any image on Pinterest is 554Px, so if you are creating images just for Pinterest, keep that in mind. Though there is no limit on vertical size limit, but don’t make it too lengthy.
Link your Profile
If you are a person who owns a website or has a blog, then it will be very helpful for you to add your Pinterest profile link in the sidebar or in the footer section. This will increase your chances of getting more traffic to your Pinterest profile when people will visit the website or the blog that you have. You can quickly grab code for Pinterest follow button here.
How to Increase Follower count for Company Pinterest Profile:
As the internet allows people to connect to millions of users around the world, companies have also started to use the different social websites in order to promote their products or services. This also applies to bloggers who are on Pinterest with their blog profile. Specially, niche like Fashion, health, creative images, humor, Facebook, Social media are quite popular on Pinterest. So, if you are in one of this niche, and not been using Pinterest, you are actually one step behind from your competitor. So, lets learn some of easy to implement and do tips for brands and blogs to get followers on Pinterest:
Brand name & Brand image on your profile:
This is the most important step. You need to tell people about the company, and that’s why your Pinterest username should be the same as your company name. You should also use the same name for your Facebook and Twitter accounts. This is infact one of the basic role of branding. Use Same Gravatar/Profile picture and same username here. For example, you can find my name @denharsh on Twitter, FB, Pinterest and every where. I have not created any Pinterest profile for ShoutMeLoud yet, as I manage it via my profile. But, for any serious company or branding company, it’s important that you leave you foot-print there.
The About Profile
The ‘About Profile’ is very important as it will tell people about your company and what it does. Also remember to link your official company website with your Pinterest account and add some important information about the company you run. Complete your profile and link to other Social networking sites like Twitter, Facebook and add your location.
Other Social Networking Sites
You need to form a link between your Pinterest account and all of your accounts on different social-networking sites such as Facebook and Twitter as this will help in gaining traffic and to get more followers via your brand profile on other social networking sites. Don’t forget to add the link to your official website in your Pinterest account.
Interesting Board names
You need to attract people and make them follow you. A good way to do this is by creating interesting boards and pin a lot of images on it in order to maximize your exposure. People love good images and having such images on your boards and making them interesting will make people follow you. For any company, instead of creating random boards, lay down a strategy. Categorize your audience and then name your boards. For example, if I have to create a Pinterest profile for my blog brand, my Board will be named as “WordPress”, “SEO”, “Blogging”, “Social media” and so on. You can see an example of this on my personal Pinterest profile.
Tagging other Pinterest users
You are trying to promote a company and a good way to do this is by tagging other users by using “@username” in the descriptions that you write. You can promote your company by linking with other companies and professionals in order to expand your reach and build your reputation.
A good way to tell that you are an active user is by commenting on other user’s pins. This will help you in forming a bond with other users. More over, new people will get to know about your brand and if you have follow the above part like completing your profile and added interesting boards, getting new followers on Pinterest won’t be that tough.
Pin Interesting Images & Videos
This is one tip which goes without saying. You have to work on adding interesting images and videos on your profile. You can u0pload all those videos which explains your brand and this will help to create brand awareness. Also, have a dedicated board for your company uploads like event pictures, achievement and so on.Don’t only limit your profile for personal promotion but become a niche expert. Share exclusive content from web in your niche. This will add more variation into your uploads and will increase the quality of your brand profile on Pinterest. You can use Pinmarklet bookmark button or install extensions for quick sharing of content.
Pin videos which relate to the work your company does, on your board and share it with others.
Follow other related Brands and Companies
Follow other companies, professionals or brands that are related to the work that you do. This will make them follow you as well. Needless to say, ignore your competitors.
Also, add Pinterest follow button on your company profile page and let your reader/Customer know about your presence on Pinterest. If you are running a blog with your company website, don’t forget to add Pinterest button on your pages, so that users can easily share your content on Pinterest.
There are many new services which have come into picture which are selling Pinterest followers and I can’t recommend any of them now, as it’s hard to judge the quality of those followers. If there are any other method which you can think of and will help others to get followers on Pinterest, do let us know via comment.
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