Facebook pages is one of the best tool to promote your site on Facebook. Facebook has been adding many new features like Facebook schedule message, Sponsored stories and today I spotted new feature call Facebook offers on my fan page. This new feature will directly help E-commerce companies to offer special discount coupons and offers to their fans and customers. I just tried my hands on new Facebook fan page offer feature and here is a quick guide and information related to creating an offer on your Fan page and how you can use this to make money from Facebook pages.
How to create Facebook offer for your Fans?
Like you create a new status update, similarly you will be creating a new Facebook offer for your Fans. Go to Fan page you admin and click on Offer, Event+ and select offer from the drop down options.
To create a Facebook fan page offer, you need few details only. You can select from three options:
- Stores only
- Stores and online only
- Online only
You can easily select online only offer and use your affiliate link and discount coupon to offer something useful for your fans. Believe it or not, people like discount and offers which are hard to resist. So, lets say, if you are a Dreamhost affiliate or any other Webhosting affiliate or any other affiliate programs, you can simply add your affiliate link and add the coupon code. Here is an example:
If the affiliate program which you are using doesn’t offer any coupon code or you embed coupon code directly into link, you can skip the coupon part. For example, I can directly offer following link, which offers $97 off without any coupon code on Dreamhost.
Click on next and now the creative part comes in, you need to add a catchy offer headline in 90 characters along with an image. Make sure to use an image which can bring maximum interaction and use clickable offer lines. Here is the final screenshot of created offer:
If you know about Facebook edgerank, by default any status update you post on Fan page, doesn’t reach to all and that’s where Facebook come with sponsored stories, where you set a budget to make your status update or offer reachable to more Facebook users. You can also publish your offer without spending any money, i.e with 0 budget, but if you are promoting something irresistible, make sure you start with minimum budget of $10. When you are setting your budget for Facebook offer, you can also see the estimate number of reach. Here is a screenshot for the same:
Click on share and your offer will start appearing in your Fans timeline. Now, here is interesting bit, your fans can quickly click on claim option to see the offer and they will get an Email notification with offer details, which will make this more effective. Along with it, fans or you can claim the offer and reshare the offer with your friends, specific list or to the public. You can also see the number of people claimed the offer, now it doesn’t mean that they have made a purchase, but it means they clicked on claim to see the offer.
How to make Facebook offers more lucrative and beneficial?
Facebook offers give ample amount of opportunities for E-commerce, product sites, Service sites to offer special discount and make money directly via Facebook pages. Bloggers who offer their own product like eBooks, Membership sites or they can use affiliate marketing to take advantage of fb offer feature.
They key is to, offer a product which people are more likely to buy or offer something unique and specially for your Facebook fans. Along with it, your image and catchy line for offer will make a huge difference. For an E-commerce site, it would be a good idea to add some budget and use this feature to make their offer reachable to larger audience. You can also take advantage of status scheduling feature, to offer special discount on special occasions and on holidays. Use your imagination and creativity, and I’m sure you can find some amazing ways to make most out of Fb offers and events. You can learn more about it on official help page. For now, minimum Fan requirement for a Facebook page to run offer is 400, you can follow my tips to how to make a Fb Fan page popular or use Facebook popup plugin to get more Fans.
This seems like a great offer and I’m sure in coming days, it will open many new door and oppurtunities for Bloggers and internet marketers to make money directly from Facebook fan pages. Have you tried this new feature from Facebook? How’s your experience so far?