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Adsense Revealed Revenue share between Publishers and Advertisers

Adsense Revealed Revenue share between Publishers and Advertisers

This is one of the most talked topic in the forums and make money online world. Till nowgoogle-adsense-logo-350_0 no one was sure about the percentage of revenue adsense give to its publishers. Today in an official announcement Adsense revealed the exact detail on percentage of revenue they give to publishers.

Adsense for content:

Adsense for content is most widely used advertisement inventory from adsense. One of the major reason is it’s contextual advertisement, which helps in getting better CTR. Adsense revealed they pay 68% of revenue to their publishers and rest 32% they keep to maintain and development of new technology. This 68% seems to be fair to me.

Adsense for Search:

For people using Adsense for search, Google adsense pays you 51% of rev share. This seems low to me, but I would love to know your thoughts on the same.

Other Adsense Unit:

For other ad units like Adsense for feeds, Adsense for mobile and Adsense for games, Google added they are not going to disclose the rev share for this, as they’re quickly evolving, and we’re still learning about the costs associated with supporting them. Revenue shares for these products can vary from product to product since our costs in building and maintaining these products can vary significantly

Why Adsense  revealed it’s revenue share?

Sharing this vital information will help publishers to build more trust in Google adsense. For me, it seems like growing influence of other ad networks made Google reveal their adsense rev share, as they also added

“Additionally, when considering different monetization options, we encourage you to focus on the total revenue generated from your site, rather than just revenue share, which can be misleading. For example, you would receive $68 with AdSense for content for $100 worth of advertising that appeared on your site. If another ad network offers an 80% revenue share, but is only able to collect $50 from ads served on your site, you would earn $40. In this case, a higher revenue share wouldn’t make up for the lower revenue yield of the other ad network.”

I will love to know your reaction on 68% rev share from Google adsense. Do you think 68% share is decent or it should be more?

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Article by Harsh Agrawal

Harsh has written 1045 articles.

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{ 20 comments… add one }

  • Paul

    Just checked mine and yes shows 68% which seems fair as others have said. I do wonder though if some of the larger publishers have managed to negotiate an even higher figure?

  • avneesh sachdeva

    68% share for publishers is far better than other ad networks that might be offering higher revenue sharing. Google is very strict at its TOS and most reliable in my opinion.

  • JadeDragon

    68% is more than 2/3rds which is fair for contextual advertising. The 51% for search is more than fair. All we do is put a little search box – they do everything else to run search. Absent the search box 70% of the readers are headed to Google anyway to search so what value is the webmaster really bringing to the table?

  • Chetan Bhasin

    Yes you’re right. 68% seems good, as google the more our websites get click also effects our page rank and also ppc is higher in adsense compared to other ad networks and google is available in almost every country.

  • Ashish Kulkarni

    No i dont agree with many of people here. 68% is not a descent amount that a developer deserves for sharing its valuable web property with google. I would have loved if amount was 75%.

  • Anish K.S

    No doubt 68 % is decent share, some ad networks providing only 60 %.

  • Rajeel

    Alas they revealed it na…….. hmm must have been a little more higher :)

  • Shabnam Sultan

    I think 68% is a good share for publishers.

  • TheBlogQuest

    Thanks for posting this. I have wondered what the payout was for sometime now. I think 68% is pretty fair considering Google does all the hard work of getting the advertisers and serving the ads up quickly for publishers. There’s a lot of other stuff Google does behind the scenes too.

    Also, it’s great that getting a Google adsense account for new blogs like mine is pretty easy to do.

  • Samir

    To be honest, google deserves way more than just 49% in search ads. While you contribute <10% to the overall search process, Google should rather be charging us for providing such an excellent search engine! For Adsense for content, 68% is definitely fair, considering the size of ad inventory, technology and speed of loading of the ads. They are way better than any ad network presently, considering the customer base they are serving. Customer Support is definitely a major area they need to work on. Live chat seems like the most helpful support feature of any online service to me. They could atleast have a ticket-submission and quick redressal interface

  • TechGyo

    I think 68% is too less

  • chandan

    If google pay 68% to us then why our CTR is very low, even I get sometime $0.01 for some clicks.

    • TechOfWeb

      even me too get 0.01% for some clicks


      • Rahul

        For both you. You will get 0.01$ means Indian 5rs when you are getting long tail traffic which don’t have any advertisers.
        If some keyword like samsung mobile has advertisers you will get 68% of the advertisers willing to pay.
        But in case you are getting traffic from “samsung old mobile phones from india in delhi” if it dont have any advertisers. Then you will get 0.01$.

        • Jagan

          $0.01 is 0.45INR.
          It is 50paisa not rs5.

          And I believe that your assumption on the short and long keywords dragging traffic is WRONG. There’s more on that.

  • Basant Singh

    68% is a fair share. Though Google is best monetization option, yet it has to evolve a lot when it comes to efficiency. For e.g it has no direct customer support. Address verification using PIN sounds medieval. I am still waiting for my PIN while my AdSense a/c is on hold. Read my story here:

  • Rahul

    This is big news. Because all MMO and IM misleading peoples that google is paying only part of its earning. Means less then 50%. I think 68% is decent enough.

  • Asif

    Yes, I think 68% is fair enough, because if you also get a high CPC in Adsense.

  • Gautam

    32% commission is seems high to me in content ads, whereas Google deserves 49% in search as it is providing you search facility and indexing your site.

  • Akash Malik

    Very informative. 68% is really a good share, Google deserves the rest ;)


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