I have talking a lot about Facebook marketing strategy and why Facebook is very important for your brand and business. I have learning and trying to uncover the Facebook marketing strategy by many Facebook successful Pages. One thing which helped me a lot is Facebook Fan page guide eBook. In this post I will be sharing 5 tips which I learned from my experience and will work for you to make your Facebook page more popular.
Facebook Vanity URL:
Facebook offer you to get a custom name for your fan page and your Profile username. Earlier limit to get custom user name used to be 100 but now it’s 25. This is first thing which should be in your Facebook marketing kitty to make sure no one else come forward to hurt your brand. for more information on this read: How to set custom Username for your Facebook pages.
Facebook Fan page landing Page:
If you will notice all the popular Facebook pages have custom welcome tab which direct users to hit the like button and other subscription option. Few days back I did the same for Shoutmeloud Facebook page and result was amazing. All new users were directed to click the like button and it turned out to be a great success for me.
Engage with readers:
When ever something goes Viral we talk about it on our blog but we miss the option to get direct feedback and comment from our Facebook readers. Try to engage readers and ask them some questions which they will love to answer instantly. Like I have asked some basic questions around FIFA World cup 2010 and that worked for me.
Use Photos and Tagging features:
Facebook gives you an option to upload images and tag your friends. Since my official Facebook profile has around 2k+ friends and most of them are bloggers. I uploaded the picture taken at various Bloggers meet which I have attended and tagged them. This resulted in additional 50+ new fans joining Shoutmeloud Facebook page. < Example>
Make your Page attractive:
Having unique Facebook page will make sure you will get more buzz from social media sites and most important people will admire your creativity. You can take help of Facebook FBML application to add additional boxes like YouTube, Twitter and enhance your Facebook Fan page. Limit is endless, all you need to do is think out of the box.
I will be sharing more tips as soon as I learn them, meanwhile I suggest you to go ahead and spice your Facebook fan page and make it more appealing. You might like to Join Shoutmeloud Facebook fan page for more such ideas.
Article by Harsh Agrawal
Harsh has written 945 articles.
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{ 26 comments… read them below or add one }
Excellent tips, username seems a must for verified personal branding on Facebook as it requires phone verification. I have tried most of them just tagging. I will have a look at this sooner
Thanks for your comment and I recently tried photo tagging and within 2 days Shoutmeloud no. of fans increased by 30+. Though I uploaded pictures from various Blogging event which I have attended
Some great tips, But I would really love to know how to make a Landing Page, Do we have to know FBML??
For making landing pages you need to click on Edit page and you can select where do you want your visitors to land. FBML is too easy to follow .. Simple search about FBML and you will be bombarded with n no of tutorials to enhance your Facebook fan page using FBML
Awesome points.
Your 1333th article rocks as usual Harsh.
Cheers.
Thanks Robin and didn’t realized it’s 1333th article
Customize Profile URL is very important. You must also use all the rules described in Relationship Marketing in order to make your facebook fan page popular.
Thanks for the useful tips Harsh.
That’s true Bilal… Relationship marketing and management comes into picture if you trying to build a community around. Specially in case of Blogging and fb Fan page
Fan Pages are a great way to promote blogs in FB. I haven’t yet created a fan page for my blog.I will go through these points to have one.Thanks for sharing
Shabnam if you have not created one yet, you are missing one great source of traffic and branding. I would suggest you to do it as soon as possible
Just apart from making friends in Facebook,This article brings more clear ideas about to get more loyal friends and fans.Thanks for a wonderful share…
Another great tips to promote facebook fan page. I also read on your previous post. I mostly join other community and place my page URL
Wonderful article harsh. Facebook FBML application is a must if you want to make your make your page attractive and get more fans. But the sad part is, I dont know how to work with it.
Sathish search on Google and you will find lots of tutorial. If you can’t find one, let me know and I will make one easy to implement tutorial.
awesome tips
Been considering creating a fan page for my blog but have been able since I really do not know how to go about it. These indeed are good tips I’ll be working with very soon. Thanks for sharing.
niece tips..Now i will use fbml
Hi,Harsh
Now I have created FB fan page I will pointing above points and try to get more traffic .thanks for sharing .
Thanks for the tips Harsh!
Though I have created a Fan page, didn’t think of creating a landing page, but will do it ASAP
thanks let me do something with landing page.
We can also use custom apps , FBMLs and integrated rss feeds on the lading pages.
Few pointers:
1. The videos and youtube playlist is always beneficial on landing pages.
2. Show and arrow together with the “like” buttons.
3. Add some custom welcome messages for new users and fans.
4. Links to all of your social media profiles.
5. Custom html having 5 best posts together with the icons.
6. Subscribe to RSS box
7. Make sure your creative doesn’t exceed the width of 520px.
7. Hell lot of other minor things
Cheers,
Please recommend the best Facebook landing page and give the link.
Geoff
I will try to come up with a post on the same..
Nice Tips Buddy
iwipa app is gud for creating gud landing page ..do check out
I have a cool FBML template from my friend, but I’m lazy to customize and place it on my fan page. I think i should do it right now.