Facebook is one of those free marketing tools, if used properly you might not need to use search engines. Facebook fan page is like a community/Forum, and like any other forum you need to take care of it very well to have an active community.
Creating a fan page is easy and I have shared a complete How to guide here. Now, once the page is set up there are many ongoing things, which you need to take care on daily basis to make sure your page will get more viral and popular. Remember, engagement and more real likes is the key here and we will be talking in brief about all the tips, which are actionable and you can implement easily.
Tips to make Popular Facebook Fan page
Now, almost all popular brands like Coco-Cola, Nike are on Facebook via Fan pages, and they have been using it for engaging with customers and for brand reputation. Fan pages, will help your readers and customers to reach you easily and for business, it’s a great way to get direct feedback, suggestions and talk to their readers.
Brand avatar and Timeline cover:
New Facebook timeline style will not only let you add a profile image but also let you add a cover image. I suggest you to use profile image as your brand logo/Avatar/Gravatar and use timeline cover image to talk about what your brand is all about. You can see on such example on ShoutMeLoud fan page here.
Facebook Vanity URL:
Another role of branding is use the same brand name (Username) everywhere. Facebook let you add custom vanity URL’s to your fan page, for example, ShoutMeLoud fan page URL is Facebook.com/ShoutMeLoud. Which is not only easy to remember and type, but also adds a brand value.
You can refer to this below guide to set your fan page custom name:
Get more Likes:
Now, another thumb rule of a successful fan page is number of fans. You need to get lots of likes for your fan page and one easy way is to use Facebook advertising. You can also hire a social media company, to set your advertisement goals and help you get targeted liked. I have tried their advertising many times and it worked great, as you can define the demographics and targeting is very useful. If you have a Website or blog, you can use Facebook fan page box to embed like box on your site. If you are admin, you can start with inviting all your friends to join your page and for this, use Facebook invite all chrome extensions.
There are many online services which sell fans, but I have not used them. I highly recommend not to use Fiverr, as maximum time you will be getting bots fan which will affect your edge rank of fan page.
Engage with readers:
Having a fan page with thousands of fans won’t help until you engage with them. If you know about Edge rank in Fb, you will know that when you push an update on your fan page, it will not be seen by every fan but depending upon your edge rank, it will be visible to some %age of your fan.
One easy way to make your post visible to more fans is by engaging with them and constantly updating your page. Try to engage readers and ask them some questions which they will love to answer instantly. Ask general questions, trivia questions which will engage them. Particularly, I have noticed images goes more viral on Fan pages. You can use Facebook fan page admin roles feature to add new content developer and moderator, which will help you in managing your page and making it more viral.
I’m using Bufferapp to keep my pages updated every day, alternatively you can use it manually by setting up a dedicated time or use schedule feature in fan page to add future updates.
Use Photos and Tagging features:
Facebook gives you an option to upload images and tag your friends. Since my official Facebook profile has around 2k+ friends and most of them are bloggers. I uploaded the picture taken at various Bloggers meet which I have attended and tagged them. This resulted in additional 50+ new fans joining Shoutmeloud Facebook page. < Example>
Make your Page attractive:
Having unique Facebook page will make sure you will get more buzz from social media sites and most important people will admire your creativity. You can take help of Facebook FBML application to add additional boxes like YouTube, Twitter and enhance your Facebook Fan page. Limit is endless, all you need to do is think out of the box.
Do let us know what tips are you implementing to Make a Facebook Page Popular and viral. If you are using any apps or tools which works, do let us know via comment. For now, if you find this post useful, don’t forget to share it on Facebook and join Shoutmeloud Facebook fan page for more such ideas.
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