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10 simple Tips to Avoid Violating Google Adsense TOS

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10 simple Tips to Avoid Violating Google Adsense TOS

Adsense TOS It’s been 4 years  have started monetizing my site with Adsense back in Feb 2009 and I realized no matter how many Adsense alternatives we talk about, Adsense is by far one of the best contextual and highest paying ad network for any blogger.

I have already shared some of the working tips to increase Adsense revenue but as I mentioned, Adsense is very strict about Adsense TOS and you have to take care of certain things to stop violating Adsense policies. We all know, getting Adsense approval is not that easy and we need to do many things to keep our Adsense account active. Recently, I got an Email from Adsense team saying “Adsense serving has been disabled on one of my site” and I realize it’s the right time to update this post and make new Adsense publishers aware of Adsense policies and things to avoid, which may lead to account ban.

Little out of context but since 2011, when Google launched Google panda, they also made some major changes in Adsense quality guidelines. Specially, in 2011-2012 we have noticed many Indian and Pakistani Adsense publisher has been banned due to copyright violation and due to low quality pages. Another major reason for Adsense ban is invalid click, which is al-together a big topic and I will cover it on another post.

Though Google Adsense is very strict about the policies and as I mentioned on my previous post of why I removed Global translator plugin to save my self from getting banned from Google Adsense.

These are the simple mistakes you and Adsense publisher should avoid to get themselves banned :

Understand Adsense TOS and Stop violating Adsense Policies:

Invalid Clicks:

This is where the maximum Adsense account get into danger zone. Most of publisher who starts with Adsense, they usually ask their friend to click on Ads or click on their Ads from different I.P. If Adsense team detect such activity, they put your account in disable mode to ensure and safeguard their Advertisers.

Also, many new publishers ask their readers to click on ads, which is also discouraged by Adsense as stated in their program policies.

Using Adsense on unsupported language blog :

At the time of writing, Google doesn’t support all the languages to qualify for Adsense program. If you have approved adsense account and you are using it to show it on the blog whose language don’t qualify Adsense TOS, then make changes asap. Specially, if you are using any method to make your blog multi-lingual and serving Ads on it, this will be consider as violation. That’s the reason, I removed Global translator plugin some time back.

Here is the list of adsense supported language.

Maximum Adsense unit on a single page :

Adsense work on simple rule of 1-2-3 to define the maximum number of ad unit on a single page. You can refer to previous post for more info : Maximum number of adsense unit on a single page. Though, this is not any violation of Adsense policies as this could be a mistake and adsense won’t show more than 3 content ad unit unless you are a premium Adsense publisher.

Sending ads on Email :

Many publisher started the trend of sending adsense adverts within email, and sometime it goes viral. Google find it against the program policies.

Advertisement label :

Many publisher started using trick like click here,   Click to see hot babe, and this also helped to encourage click. Encourage click? Oh time to look at point 4. Or you use pop up script to show Adsense in pop-up and readers have to click on it to read the content, Ahh big no!

Competitive contextual advertisement :

Make sure you don’t use any other contextual advertisement program. Let Google ad sense by your only and favorite advertisement program. Though for monetization you can use many other ad network and here are some which I have used and they comply with Adsense TOS. Infolinks, BuySellads, Technorati media, Viglink.

Altering the Adsense code :

So you are a programmer? huh! doesn’t matter. Changing your Adsense code in any ways is not permitted by Google.

Shading with Image : Placing Google Adsense Image ad unit with adjacent image can be a great and smart move, but guess what? Do it and Google adsense might ban you. Google TOS doesn’t allow use of shading your adsense image ads with adjacent image.

Hosting Copyright content:

If you are running Adsense on site which distribute copyright content like Movies, songs or any other files, you are most likely to get instant ban. Adsense doesn’t allow putting Adsense on site which distribute copyright stuff.

Linking to site who distribute Illegal and copyright content:

This is something which I got to know about in 2012 and one of the reasons why most of sites are getting Adsense ban. If you are linking to sites like (Streaming movie), illegal or pirated software, Keygen sites, your adsense serving might be disabled for that particular site. Here are the other type of content, that is not allowed for Adsense sites:

  • Porn, Adult material
  • Violent content
  • Racial content
  • Hacking/Cracking
  • Gambling/Casino
  • Pages selling Drugs, Alcohol (Beer or hard alcohol)
  • Pages selling Weapons and ammunition
  • Distribution of course work. Eg: Student essays

Above are just an example, and there could be more. So, you should avoid putting any such content on your blog or atleast avoid serving Adsense on those pages.

Paid Traffic:

If you are buying traffic for your Adsense enabled sites, it’s not permitted according to adsense TOS. Also, consider reading Adsense landing page Quality guidelines, which will give you ample amount of idea, what Google expect from your pages.
But if you are a victim of AdSense ban game, shoutmeloud previous post on AdSense alternative program will be very useful for you.

Tip :Use Infolinks : advertisement program to increase your revenue from your text blog.

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Article by Harsh Agrawal

Harsh has written 1069 articles.

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{ 66 comments… add one }

  • anwar

    Hi harsh
    I have a news website and its 3 years old and have adsense on it and I am copying the news from other websites and pasting on my site.I want to know wheter am violating the adsense policy,it is not banned yet but I stop updating my website due to this fear that they will ban my adsense account.

    Reply
  • P Chandra

    Dear Harsh,
    I recently got AdSense for my website, say abc.com Now for SEO reasons I want to change the name of my website to xyz.com and continue to use the same AdSense code. Is it allowed by Google or will I loose AdSense if I do this?
    With Regards
    P Chandra

    Reply
  • David Huerta

    Hi Harsh,
    I created a personal blog exactly 6 months ago, and i try to add ‘AdSense’ to it, however the option to apply for this is locked and this message appears ‘Your blog doesn’t currently qualify for AdSense’. I am pretty sure I am not doing something wrong with my blog, I created all the content on it, can you please take a look on my blog: chido-fajny.blogspot.com and maybe you can recommend me something to make this option available? :)
    Also, I have an approved Youtube Adsense already, I don’t know if this would help.

    Reply
    • Harsh Agrawal

      @David
      I believe this is because of the language of the blog. Check if your language is supported by AdSense or not.https://support.google.com/adsense/answer/9727?hl=en
      If yes, reapply.

      Reply
      • David Huerta

        Hi again Harsh, thank you for your quick response.
        My blog is in English and Spanish (both are supported by Adsense).
        I really want to apply for this, however I don’t see the ‘reapply button’ (the option of Adsense has been always locked).
        how can I reapply?
        Or do I need to wait until google check my blog randomly? :P
        Thank you one more time :)

        Reply
  • abdullah jalil

    i am going to make a new site on live cricket news and scores and live embed channel streaming….so iwant to know that live channel streaming is alow or not by adsence

    Reply
  • Shiv

    Thanks for all information Harsh, i never knew that paid traffic is not good for adsense, through I never bought paid traffic.

    Reply
  • Meet

    Hi Harsh,

    I applied to Google Adsense (with my personal email instead my blog’s domain) a week back and today I got this message “Issues:Insufficient content” but I’ve 100+ posts. Please look at my website “webblogsforyou.com”, and if possible let me know what could be the reason for disapproval. I’m really interested in getting Google AdSense but if you can suggest me any alternative then it would be be fine (Actually, I saw your other posts about adsense alternatives but facing very difficulty to find out best that suites best for my blog as per current statistics).

    Website statistics: Domain age: 6 months, Daily visits: 100-200/day and I’m updating contents regularly.

    Any kinda of help would be appreciated, thanks in advance.

    Regards,
    Meet

    Reply
  • Deepanshu Pathania

    I just want to know if we use youtube video links or showing any youtube video on our blog. Do they gonna ban adsense account?

    Reply
    • Harsh Agrawal

      @Deepanshu
      This doesn’t violate any AdSense policies. You can embed Youtube videos on your blog. Make sure these videos are not about the prohibited content like hacking, poker and other topics which are banned on Google AdSense.

      Reply
  • JATAN

    @Harsh
    I just started blogging. just a single post. I posted a content about downloading videos from facebook with picture steps. does posting about facebook or youtube or any other software violates adsense rules? I read adsense’s tos but i couldnt find an answer.. Does posting pictures and videos of other sites violates adsenses tos? I read something like framed windows on tos…

    Reply
    • Harsh Agrawal

      @Jatin
      ADSense team definitely take action against sites talking about downloading Youtube videos, which I have seen in the past. Regarding Facebook videos, I don’t believe that should be an issue.

      Reply
  • Moses

    can some one add adsense to a dating site?

    Reply
    • Harsh Agrawal

      @Moses
      Remember this “The AdSense network is considered family-safe, which means that publishers aren’t permitted to place Google ads on sites which contain pornography, adult, or mature content. If your site has content which you wouldn’t be comfortable viewing at work or with family members around, then it probably isn’t an appropriate site for Google ads. Please note that we also don’t allow AdSense for search (AFS) search boxes to be placed on adult content pages.”

      Reply
  • udit

    I have written a post on fake windows activators affecting a computer and have told how they do it furthur i have told not to use them, still is that post against adsense TOS???

    Reply
    • Harsh Agrawal

      @Udit
      If you not telling them how to activate Windows or something in similar line which promote piracy, I believe you not violating any AdSense rules.

      Reply
  • Sameer

    Dear Harsh, I have a website and the domain age is four months. I’m getting 150-200 visitors per day by all sources (Organic and Social Media), and having more than 90 posts and each posts are of almost 1000 worlds. Can you please let me know is my website illegible for Google Adsense?

    Reply
  • Ashok

    Hello dear i have a Google adsense blog but traffic is low can i use adword for increasing traffic to my blog ????

    Reply
  • Venkat

    Hi.. Harsh..

    You wrote “Using Adsense on unsupported language blog :”

    But I see many news websites like http://dinamalar.com has google ad units..

    I double check here https://support.google.com/adsense/answer/9727?hl=en&topic=140 about indic langauges, there is no tamil language support. But http://dinamalar.com shows adsense ads..

    How is it possible ?

    Reply
    • Harsh Agrawal

      @Venkat
      They are using it till the time AdSense bans that domain or that AdSense account.

      Reply
  • Rajendra Reddy

    I got same email Adsense serving has been disabled on one of my site which is free classified ads site and it got moren 8k ads now i am unable to identify which ad is making problem can you suggest me any other tips regarding content violating

    Reply
  • Abhijit Guha

    Thanks for all the points Harsh, especially Paid Traffic.

    I never knew that paid traffic is not good for adsense, through I never bought paid traffic.

    Reply
  • Amir Bakhsh Baloch

    Hi, is edited pics are not copyright of blogger? like dresses and tourist places etc

    Reply
  • Saeed Mohamed

    i just wanna ask is advertising my website that don’t violates Adsense policy like blogs or forums legal?
    also is getting a huge traffic from one source violates adsense TOS?
    because i’m aiming to advertise in a big forum and i want to know if this will be right
    thanks for your attention.

    Reply
  • Selena Kavindra

    Just got my Google Adsense for a while and trying to understand it.
    Thank you for your sharing.

    Reply
    • Harsh Agrawal

      @Selena
      Congrats for getting your AdSense account, and feel free to ask for any help or questions.

      Reply
  • Tech Blog

    How to protect our ads from getting invalid clicks from a particular area? and if we are using other websites images but give them credit, is this in copyright issue?

    Reply
  • Syed Sohail

    Hi,

    I have created my adsense account yesterday but the ad still showing as “NEW” status ? Anyone knows why is that ?

    Do I have to resubmit or wait ?

    Reply
  • Abdullah Khan

    Regarding your last point that “WE CANNOT BUY TRAFFIC” for our Adsense site. But I have seen many websites who run their ads on Adwords and at the same time there are displaying Adsense ads on their websites. An example is “OLX” website.

    So, Is this point really true that we cannot buy traffic ???

    Reply
  • Naeem Sajjad

    Hi Harsh am new to adsense am using Embeded video from dailymotion on my blog does it consider on copyright violation because most of the videos are not uploaded by i just embed them to my blog Kindly reply me quickly

    Reply
  • lokesh

    Hi Harsh,
    I have started my new blog on blogspot which contains a collection of “inspiring and entertaining YouTube videos”. Could you please let me know if i apply for the Adsense account for this blog will it be accepted or not?? Becoz as you mentioned about the copyright stuffs, most of the videos on YouTube are created by others and Google might not consider my Adsense account request. I am really confused as i am thinking that all my efforts is wasted now. Please suggest. :(
    Thanks
    Lokesh

    Reply
    • Harsh Agrawal

      @Lokesh
      In most of the cases, Google AdSense accepts such application, as you are not violating anyone copyright.

      Reply
      • lokesh

        Hi Harsh,
        Really thanks for your reply but just to correct you here, before your replied to my question I posted the same query in the Adsense community forum and here is what they replied to me:
        (1) Applications from India need to be 6 months old-: This I already knew.
        (2) They are looking for text rich sites rather than image/video sites.
        (3) Its against YouTube’s TOS for advertising to appear on pages with their videos unless there is substantial original text content to justify the page in its own right.
        (4) In general Adsense don’t approve sites that are attempting to make money from other people’s content.
        (5) As a general rule, think 20% videos/images and 80% text.).

        Hope these points will help others as well, when newbies like me when they will apply for adsense account.
        Thanks
        Lokesh

        Reply
  • Akash Deep Satpathi

    Hello Harsh, I saw some sites who were giving link to free music sites, so is it legal? As they have Google AdSense still and also that article is nearly one month old.

    Reply
  • Mayank

    Hi,

    I have obtain youtube moneytization using the partner program. My videos are all software tutorial. Basically the screencast of how to use the soft/particular feature.

    Youtube says we should have a copyright about the software visual. Does that mean if i have a genuine windows, i can apply for moneytization of those videos

    Reply
  • bikash

    1. I have a website of games, movies and software. So can I get Adsense account? All content are written by my self?

    2. does adsense allow to keep bridges like adf.ly during the time of downloading n if not what is the problem behind that ?

    3.for adsense account how many traffic need per day ?

    4. alexa ranking is also need or not?

    Reply
  • vaibhav

    i have movies and video songs site and get those stuff only on youtube is there any problem for my adsense account and not host any content

    Reply
  • Paul Friar

    The issue with linking to sites that Adsense does not like is the biggest concern for me. If you allow a blog comment link to a site that is not behaving correctly is that just as bad as linking to it in any other way?

    That is the reason why I decided to use “No Follow” on all comment links on my blog, although whether that makes any difference or not is questionable.

    If Google could be a little more transparent about things like that I know that I for one would worry less about being banned by Adsense.

    Reply
  • dickson

    Can we Place adsense inside the posting? Will it violate google adsense tos? Thanks.

    Reply
  • panca

    This is very nice information because I found that my application for Google Adsense was disapproved. Google told me that my site was reported have a violation in it.
    I really didn’t understand what is the mistake until i read your article and found a lot of violation according to Google term and condition.
    I really have to make a lot of changing on my site and back to apply for the Adsense. I hope this time they’ll approved my proposal.
    Once again thank you very much. I learn much from you.
    Greet from your friend in Indonesia. Sorry if my English not so good.

    Reply
  • guri

    Tell Me Sir Wallpapers are Also Copyrighted or Not ?

    Reply
    • Harsh Agrawal

      @Guri
      Wallpapers are also copyright..but since they have been used so many times..Most of them source is unknown… Though the best way is to cite the source whenever possible and in your privacy policy you can mention “You don’t own the copyright of the wallpapers” and link to your contact form for reporting any such wallpaper which violates anyone copyright policy…

      Reply
  • otobong

    Pls tell me can I get my adsense banned for embedding youtube videos on my forum. Please am scare!

    Reply
  • Sam

    Does video downloading sites are violating tos of adsense

    Reply
    • Harsh Agrawal

      If you distributing copyright content for free or without permission.. (Movie links sites), it is a violation…

      Reply
  • Jerrywhyte Obamwonyi

    great tips friend, i just recently get suspended from adsense on ads serving to my 99% best site on cracking and hacking warning.

    I have been searching for plugin that i will use to automatically review my post and delete the ones that are conflicting with Google adsense TOS

    Reply
  • Sumanth

    Thanks for the tips harsh.. I live every day with the fear of getting banned from adsense.. I think these tips may decrease my every day fear..

    Reply
  • Mohsin

    I think you should update this article with another tip. Now a days Google is refusing Adsense accounts for website’s saying that “Your website has inappropriate content.”. I am not sure what does this means.

    Reply
  • Sudeep Acharya

    Nice tips . Do you think that we can really earn much from infolinks…

    Reply
    • Harsh Agrawal

      Sudeep depending upon your traffic, Infolinks is a nice way to earn.. At this moment I’m making more than $300/mo from Infolinks alone.

      Reply
  • Prem pandit

    HELLO HARSH.

    It seems My payment is not releasing from adsense. This may possible because from My ip i have submitted the three Adsense form. So what shoul i do for relasing payment?
    One more thing can My account reached over the 100 dollar in feb 20 but my payment history pages show nothing about the payment sending information.
    So what should i do?

    Thanks

    Reply
  • UrResult

    Hi
    just wanna ask u one thing . . I’m using feedburner and the updates which I sent to my subscribers have ads in it .. will this amount to cancellation of my account aswell ??

    Reply
  • ANEEQ AHMAD

    I hav a blog but I dont know the initial and save steps to apply google adsense…
    Please guide me…

    Thanks,

    Reply
  • sudharsan

    Thanks Harsh
    Do u know nay plugins & installation guide for that plugins for placing Adsense ads…

    Reply
  • SocialBlogr

    Hi, Feedburner has a feature to add ads unit into feed content. How about that?

    Reply
    • ANEEQ AHMAD

      what is feed burner…???

      Reply
  • Muhammad Umer

    Hi
    just wanna ask u one thing . . refering to point #5 … what if I’m using feedburner and the updates which I sent to my subscribers have ads in it .. will this amount to cancellation of my account aswell ??

    Reply
  • Harsh Agrawal

    @ Hari
    placing ads deliberately on the pages which adsense is not supported is the violation of Google adsense policy.
    If you read https://www.google.com/support/adsense/bin/answer.py?answer=9727&topic=140
    It is clearly stated that

    Please also be aware that placing the AdSense code on pages with content primarily in an unsupported language is not permitted by the AdSense program policies.

    Reply
  • gargville

    Well that was a nice reminder for many of us.
    I feel adsense having strict TOS and conditions still is one of the best advertisement companies on net. Just 3 reasons- they pay you on time, have a decent offer, and shows ads according to sites content.

    Reply
    • Harsh Agrawal

      Though if you look at the adsense help center , you might find a long list of unsatisfied adsense users.
      What I like about adsense is , it never let me run out of advertisement :)

      Reply
      • gargville

        You are quite right. many people are unsatisfied with it. But look at the top advertising programs paying you equally or above adsense, they have a simple cutoff traffic at around 25000 a month or similar, which exactly is not possible for a new site or site focusing on smaller niches. thats when adsense works out good.

        Reply

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