How Not To Get Your AdSense Account Banned? AdSense Beginners

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How Not To Get Your AdSense Account Banned? AdSense Beginners

Adsense TOSIt was in March 2009 that I started using AdSense, and since then it’s a part of my blog monetization technique. In first 5 years I have earned about 2.2 million INR with AdSense, and realized no matter how many Adsense alternatives we talk about, AdSense is by far one of the best contextual and highest paying ad network for any blogger.

Adsense Policy Violations

I have already shared some of the working tips to increase Adsense revenue but as I mentioned, Adsense is very strict about Adsense TOS, and you have to take care of certain things to stop violating AdSense policies. We all know, getting Adsense approval is not that easy and we need to do many things to keep our AdSense account active.

Recently, I got an Email from Adsense team saying “Adsense serving has been disabled on one of my site” and I realize it’s the right time to update this post and make new AdSense publishers aware of Adsense policies and things to avoid, which may lead to account ban.

Little out of context but since 2011, when Google launched Google Panda, they also made some major changes in Adsense quality guidelines. Especially, in 2011-2012 we have noticed many Indian and Pakistani Adsense publishers has been banned due to copyright violation and due to low-quality pages. Another major reason for Adsense ban is invalid click, which is altogether a big topic, and I will cover it on another post.

Though Google Adsense is very strict about the policies and as I mentioned on my previous post of why I removed Global Translator plugin to save myself from getting banned from Google Adsense.

These are the simple mistakes you and Adsense publisher should avoid getting themselves banned:

Understand Adsense TOS and Stop violating Adsense Policies:

Invalid Clicks:

This is where the maximum Adsense account get into danger zone. Most of publisher who starts with Adsense, they usually ask their friend to click on Ads or click on their Ads from different I.P. If Adsense team detect such activity, they put your account in disable mode to ensure and safeguard their Advertisers.

Also, many new publishers ask their readers to click on ads, which is also discouraged by Adsense as stated in their program policies.

Using Adsense on unsupported language blog:

At the time of writing, Google doesn’t support all the languages to qualify for Adsense program. If you have approved AdSense account and you are using it to show it on the blog whose language don’t qualify Adsense TOS, then make changes asap. Especially, if you are using any method to make your blog multi-lingual and serving Ads on it, this will be consider as violation. That’s the reason; I removed Global Translator plugin some time back.

Here is the list of AdSense supported language.

Maximum Adsense unit on a single page:

AdSense work on simple rule of 1-2-3 to define the maximum number of ad unit on a single page. You can refer to previous post for more info : Maximum number of adsense unit on a single page. Though, this is not any violation of Adsense policies as this could be a mistake, and AdSense won’t show more than three content ad unit unless you are a premium Adsense publisher.

Sending ads on Email:

Many publishers started the trend of sending AdSense adverts within email, and sometimes it goes viral. Google find it against the program policies.

Advertisement label:

Many publisher started using trick like click here,   Click to see hot babe, and this also helped to encourage click. Encourage click? Oh, time to look at point 4. Or you use pop up script to show Adsense in pop-up and readers have to click on it to read the content, Ahh big no!

Competitive contextual advertisement:

Make sure you don’t use any other contextual advertisement program. Let Google ad sense by your only and favorite advertisement program. Though for monetization you can use many other ad networks and here are some which I have used, and they comply with Adsense TOS. Infolinks, BuySellads, Technorati Media, Viglink.

Altering the Adsense code:

So you are a programmer? Huh! doesn’t matter. Changing your Adsense code in any ways is not permitted by Google.

Shading with Image: Placing Google Adsense Image ad unit with adjacent image can be a great and smart move, but guess what? Do it and Google AdSense might ban you. Google TOS doesn’t allow use of shading your AdSense image ads with adjacent image.

Hosting Copyright content:

If you are running Adsense on a site which distribute copyright content like Movies, songs or any other files, you are most likely to get an instant ban. Adsense doesn’t allow putting Adsense on the site which distribute copyright stuff.

Linking to site who distribute Illegal and copyright content:

This is something which I got to know about in 2012 and one of the reasons why most of the sites are getting Adsense ban. If you are linking to sites like (Streaming movie), illegal or pirated software, Keygen sites, your AdSense serving might be disabled for that particular site. Here is the other type of content, which is not allowed for Adsense sites:

  • Porn, Adult material
  • Violent content
  • Racial content
  • Hacking/Cracking
  • Gambling/Casino
  • Pages selling Drugs, Alcohol (Beer or hard alcohol)
  • Pages selling Weapons and ammunition
  • Distribution of course work. Eg: Student essays

Above are just an example, and there could be more. So, you should avoid putting any such content on your blog or at least avoid serving Adsense on those pages.

Paid Traffic:

If you are buying traffic for your Adsense enabled sites, it’s not permitted according to AdSense TOS. Also, consider reading Adsense landing page Quality guidelines, which will give you ample amount of idea, what Google expect from your pages.

Making ads look like part of content:

You are free to make your ads blend with the content by changing the color or size, but don’t make it look exactly like content. In below image you can see what kind of mimicing is not acceptable:

AdSense implementaion wrong practice

Quick things to know:

  • Don’t make your AdSense ads sticky. Making it sticky is against AdSense implementation policy.
  • Using AdSense ads on a Site which curate videos from Youtube or other video hosting site, can put your account in radar. To Avoid this, ensure you also have original content on your blog. A good idea is to add 200-300 words content in your own words describing the video.
  • Don’t place AdSense ads on 404 error page, Exit pages, log-in pages and thank you pages.

But if you are a victim of AdSense ban game, ShoutMeLoud earlier post on AdSense alternative program will be very useful for you.

Tip : Use Infolinks: advertisement program to increase your revenue from your text blog.

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Article by Harsh Agrawal

Harsh has written 1046 articles.

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  1. says

    Hello Sir, I have a website and a approved adsense account and I am using ad of adsense but I want to know what is invalid clicks?
    How many ad I can place on a web page?
    And last and important question is that if I have 4 ads in a page and someone clicks on these ads twice or many times than will I get ban from adsense or not?

    • says

      You can place 3 banner ads, 3 text ads & 2 search box . I recommend keep the number low, and place them around your content without distracting readability.
      Invalid clicks according to AdSense is:

      This includes, but is not limited to, clicks or impressions generated by a publisher clicking on his own ads, a publisher encouraging clicks on his ads, automated clicking tools or traffic sources, robots, or other deceptive software.

      Usually you won’t get ban for few in-valid or accidental clicks, but ensure it doesn’t happen on regular basis.

  2. akshay says

    Can i use adsense on site which does not provide any single downloading link but full article is base on download something movie or download something song. i mean whole site contains download word many time but article is full quality not any copy content and more than 600 words article…. please tale me use gogle adsense on this type site is legal or not

  3. Akshay Nimbalkar says

    Hi Harshal, if there are maximum visitors from facebook to my website then if there any possibilities that my google adsense will get ban.

  4. Cate says

    thanks for your article, I’ve recently started getting a lot of traffic from gambling sites (the type that pop up when you visit download sites etc). I assume this palces me at risk of losing my adsense? How do I stop this traffic? I can’t find info about this anywhere!

  5. says

    Hi, I got a question. I’m running my blog in English language right now with Google Adsense. But still there are few posts aren’t in the supported language. But I use the plugin in WordPress that can hide this pages from showing the ads. (If Visible and etc)

    So the ads just only show for my English content only. Is it okay?

      • says

        I’ve reply your email yesterday…

        ” To get the plugin, you must have Jetpack and then go to Jetpack Setting. And activate Widget Visibility. It’s so easy. And when you go to your Widgets, you can find “Visibility” button at the bottom of each widget. Click on it and choose either “Hide” or “Show” and you can do the rest.

  6. says

    Hello, Thanks for the information. Can you tell me is it possible to make a blog of youtubes videos such as funny videos within getting banned. Is it permitted by google?

  7. College Blogger says

    hey i have made a blog which provides all the content needed by a student in my college. It provides the study material in the form of pdf files which are downloadable using dropbox links. Is that violating adsense tos?
    And please tell me “adsense application need to be 6 months old in india” What does that mean?

  8. says

    Can I use facebook ads to get traffic to my site? and that site also have AdSense ads.(one of my friend who has AdWords certificate they tell me that yes you can and it’s not agints TOS of AdSense but still I have confusion.. That can we really do?)

    If you say yes then please tell me other site like fb (adfly,buyselladse etc.)
    Thank you.

  9. says

    Hai Harsh
    recently my site got adsense. ..and they had given ad code. I created an ad unit in my adsense account and I generated ad code.
    I placed that generated code in my wordpress. I can see blank add on my site. but later I got mail that my adsense rejected now. .what should I do now?.

  10. Shami says

    Hi Agreawal,
    Can we use EMBED codes of dailymotion videos for those sites where Google ads are working properly? Will Ad-sense make any issue about these videos? Will my ad serving stop on that website?

  11. anwar says

    Hi harsh
    I have a news website and its 3 years old and have adsense on it and I am copying the news from other websites and pasting on my site.I want to know wheter am violating the adsense policy,it is not banned yet but I stop updating my website due to this fear that they will ban my adsense account.

  12. P Chandra says

    Dear Harsh,
    I recently got AdSense for my website, say Now for SEO reasons I want to change the name of my website to and continue to use the same AdSense code. Is it allowed by Google or will I loose AdSense if I do this?
    With Regards
    P Chandra

  13. says

    Hi Harsh,
    I created a personal blog exactly 6 months ago, and i try to add ‘AdSense’ to it, however the option to apply for this is locked and this message appears ‘Your blog doesn’t currently qualify for AdSense’. I am pretty sure I am not doing something wrong with my blog, I created all the content on it, can you please take a look on my blog: and maybe you can recommend me something to make this option available? :)
    Also, I have an approved Youtube Adsense already, I don’t know if this would help.

  14. abdullah jalil says

    i am going to make a new site on live cricket news and scores and live embed channel streaming….so iwant to know that live channel streaming is alow or not by adsence

  15. Shiv says

    Thanks for all information Harsh, i never knew that paid traffic is not good for adsense, through I never bought paid traffic.

  16. Meet says

    Hi Harsh,

    I applied to Google Adsense (with my personal email instead my blog’s domain) a week back and today I got this message “Issues:Insufficient content” but I’ve 100+ posts. Please look at my website “”, and if possible let me know what could be the reason for disapproval. I’m really interested in getting Google AdSense but if you can suggest me any alternative then it would be be fine (Actually, I saw your other posts about adsense alternatives but facing very difficulty to find out best that suites best for my blog as per current statistics).

    Website statistics: Domain age: 6 months, Daily visits: 100-200/day and I’m updating contents regularly.

    Any kinda of help would be appreciated, thanks in advance.


  17. Deepanshu Pathania says

    I just want to know if we use youtube video links or showing any youtube video on our blog. Do they gonna ban adsense account?

    • says

      This doesn’t violate any AdSense policies. You can embed Youtube videos on your blog. Make sure these videos are not about the prohibited content like hacking, poker and other topics which are banned on Google AdSense.

  18. JATAN says

    I just started blogging. just a single post. I posted a content about downloading videos from facebook with picture steps. does posting about facebook or youtube or any other software violates adsense rules? I read adsense’s tos but i couldnt find an answer.. Does posting pictures and videos of other sites violates adsenses tos? I read something like framed windows on tos…

    • says

      ADSense team definitely take action against sites talking about downloading Youtube videos, which I have seen in the past. Regarding Facebook videos, I don’t believe that should be an issue.

    • says

      Remember this “The AdSense network is considered family-safe, which means that publishers aren’t permitted to place Google ads on sites which contain pornography, adult, or mature content. If your site has content which you wouldn’t be comfortable viewing at work or with family members around, then it probably isn’t an appropriate site for Google ads. Please note that we also don’t allow AdSense for search (AFS) search boxes to be placed on adult content pages.”

  19. udit says

    I have written a post on fake windows activators affecting a computer and have told how they do it furthur i have told not to use them, still is that post against adsense TOS???

  20. Sameer says

    Dear Harsh, I have a website and the domain age is four months. I’m getting 150-200 visitors per day by all sources (Organic and Social Media), and having more than 90 posts and each posts are of almost 1000 worlds. Can you please let me know is my website illegible for Google Adsense?

  21. Ashok says

    Hello dear i have a Google adsense blog but traffic is low can i use adword for increasing traffic to my blog ????

  22. says

    I got same email Adsense serving has been disabled on one of my site which is free classified ads site and it got moren 8k ads now i am unable to identify which ad is making problem can you suggest me any other tips regarding content violating

  23. Abhijit Guha says

    Thanks for all the points Harsh, especially Paid Traffic.

    I never knew that paid traffic is not good for adsense, through I never bought paid traffic.

  24. Saeed Mohamed says

    i just wanna ask is advertising my website that don’t violates Adsense policy like blogs or forums legal?
    also is getting a huge traffic from one source violates adsense TOS?
    because i’m aiming to advertise in a big forum and i want to know if this will be right
    thanks for your attention.

  25. Tech Blog says

    How to protect our ads from getting invalid clicks from a particular area? and if we are using other websites images but give them credit, is this in copyright issue?

  26. says


    I have created my adsense account yesterday but the ad still showing as “NEW” status ? Anyone knows why is that ?

    Do I have to resubmit or wait ?

  27. Abdullah Khan says

    Regarding your last point that “WE CANNOT BUY TRAFFIC” for our Adsense site. But I have seen many websites who run their ads on Adwords and at the same time there are displaying Adsense ads on their websites. An example is “OLX” website.

    So, Is this point really true that we cannot buy traffic ???

  28. Naeem Sajjad says

    Hi Harsh am new to adsense am using Embeded video from dailymotion on my blog does it consider on copyright violation because most of the videos are not uploaded by i just embed them to my blog Kindly reply me quickly

  29. lokesh says

    Hi Harsh,
    I have started my new blog on blogspot which contains a collection of “inspiring and entertaining YouTube videos”. Could you please let me know if i apply for the Adsense account for this blog will it be accepted or not?? Becoz as you mentioned about the copyright stuffs, most of the videos on YouTube are created by others and Google might not consider my Adsense account request. I am really confused as i am thinking that all my efforts is wasted now. Please suggest. :(

      • lokesh says

        Hi Harsh,
        Really thanks for your reply but just to correct you here, before your replied to my question I posted the same query in the Adsense community forum and here is what they replied to me:
        (1) Applications from India need to be 6 months old-: This I already knew.
        (2) They are looking for text rich sites rather than image/video sites.
        (3) Its against YouTube’s TOS for advertising to appear on pages with their videos unless there is substantial original text content to justify the page in its own right.
        (4) In general Adsense don’t approve sites that are attempting to make money from other people’s content.
        (5) As a general rule, think 20% videos/images and 80% text.).

        Hope these points will help others as well, when newbies like me when they will apply for adsense account.

  30. Akash Deep Satpathi says

    Hello Harsh, I saw some sites who were giving link to free music sites, so is it legal? As they have Google AdSense still and also that article is nearly one month old.

  31. Mayank says


    I have obtain youtube moneytization using the partner program. My videos are all software tutorial. Basically the screencast of how to use the soft/particular feature.

    Youtube says we should have a copyright about the software visual. Does that mean if i have a genuine windows, i can apply for moneytization of those videos

  32. bikash says

    1. I have a website of games, movies and software. So can I get Adsense account? All content are written by my self?

    2. does adsense allow to keep bridges like during the time of downloading n if not what is the problem behind that ?

    3.for adsense account how many traffic need per day ?

    4. alexa ranking is also need or not?

  33. vaibhav says

    i have movies and video songs site and get those stuff only on youtube is there any problem for my adsense account and not host any content

  34. says

    The issue with linking to sites that Adsense does not like is the biggest concern for me. If you allow a blog comment link to a site that is not behaving correctly is that just as bad as linking to it in any other way?

    That is the reason why I decided to use “No Follow” on all comment links on my blog, although whether that makes any difference or not is questionable.

    If Google could be a little more transparent about things like that I know that I for one would worry less about being banned by Adsense.

  35. panca says

    This is very nice information because I found that my application for Google Adsense was disapproved. Google told me that my site was reported have a violation in it.
    I really didn’t understand what is the mistake until i read your article and found a lot of violation according to Google term and condition.
    I really have to make a lot of changing on my site and back to apply for the Adsense. I hope this time they’ll approved my proposal.
    Once again thank you very much. I learn much from you.
    Greet from your friend in Indonesia. Sorry if my English not so good.

    • says

      Wallpapers are also copyright..but since they have been used so many times..Most of them source is unknown… Though the best way is to cite the source whenever possible and in your privacy policy you can mention “You don’t own the copyright of the wallpapers” and link to your contact form for reporting any such wallpaper which violates anyone copyright policy…

  36. Jerrywhyte Obamwonyi says

    great tips friend, i just recently get suspended from adsense on ads serving to my 99% best site on cracking and hacking warning.

    I have been searching for plugin that i will use to automatically review my post and delete the ones that are conflicting with Google adsense TOS

  37. Sumanth says

    Thanks for the tips harsh.. I live every day with the fear of getting banned from adsense.. I think these tips may decrease my every day fear..

  38. Mohsin says

    I think you should update this article with another tip. Now a days Google is refusing Adsense accounts for website’s saying that “Your website has inappropriate content.”. I am not sure what does this means.

  39. Prem pandit says


    It seems My payment is not releasing from adsense. This may possible because from My ip i have submitted the three Adsense form. So what shoul i do for relasing payment?
    One more thing can My account reached over the 100 dollar in feb 20 but my payment history pages show nothing about the payment sending information.
    So what should i do?


  40. UrResult says

    just wanna ask u one thing . . I’m using feedburner and the updates which I sent to my subscribers have ads in it .. will this amount to cancellation of my account aswell ??

  41. ANEEQ AHMAD says

    I hav a blog but I dont know the initial and save steps to apply google adsense…
    Please guide me…


  42. Muhammad Umer says

    just wanna ask u one thing . . refering to point #5 … what if I’m using feedburner and the updates which I sent to my subscribers have ads in it .. will this amount to cancellation of my account aswell ??

  43. gargville says

    Well that was a nice reminder for many of us.
    I feel adsense having strict TOS and conditions still is one of the best advertisement companies on net. Just 3 reasons- they pay you on time, have a decent offer, and shows ads according to sites content.

    • says

      Though if you look at the adsense help center , you might find a long list of unsatisfied adsense users.
      What I like about adsense is , it never let me run out of advertisement :)

      • gargville says

        You are quite right. many people are unsatisfied with it. But look at the top advertising programs paying you equally or above adsense, they have a simple cutoff traffic at around 25000 a month or similar, which exactly is not possible for a new site or site focusing on smaller niches. thats when adsense works out good.

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