Like Search engine optimization, Social media optimization plays an important role in the success of a Website. Specially, now social signals impact SEO of your blog, Social media marketing and optimization of your blog or Website has become equally important. Specially for an E-commerce site, Social media optimization is very important, as now people use social recommendation for buying products online. MOre over, being on Social media will help you to create a brand of your own.
What do you mean by social media optimization?
Coming back to SMO is the technique to promote your product, build a brand on various social channels. That includes video sites like Youtube, Social networking sites like Facebook, Twitter, Social bookmarking sites like Stumble Upon, Reddit and many more. After Google Panda and penguin updates, to build the trust factor and authority of your Website, your social media influence will play a great role. I’m sure you must be thinking this. First of all social media optimization means proper optimization your post for social media website like Digg, stumble upon, reddit, sphinn and 100+ such sites.
What is difference between search engine optimization and social media optimization?
Search engine optimization a.k.a SEO means you targeting traffic from search engines, that includes on page and off page optimization. Talking about social media optimization a.k.a SMO it is mostly on page optimization. That include quickly scalable posts.
Which social media website? First of all you need to make a list of social media website which you will be targeting. Make a list of social media website which suits your niche. Like propeller works great for SEO articles.
How to start with social media optimization?
Visitors from social media websites like Digg, Stumble upon, Reddit are the people who are in quick search of news and they don’t stay for long. The only way of stopping them and lowering down your bounce rate is by giving them more of what they want. Keep them moving around within website using related articles and internal linking. Three important factor that will be the basis of social media optimization?
Content : Content is king
If your content is not targeting the whole of blogosphere, irrespective of country, caste and religion then don’t target social media. Social media proof articles need to be based on proper research and with proper data. People will not believe without you until unless you are a top class celebrity or blogger like Darren.
Blog or website design plays a major role to lower down your bounce rate and then get more vote on these website. If your blog design is irritating, that will straight away going to be a down vote. The ease of navigation and less advertisement is always preferred by social media crawlers. From my experience webpage with white or light blue background do great then dark background pages.
As mentioned above content is king. The ease of readability plays a major role for the success. Articles with Images, Lists, Data and stats do best with social media website. If you writing along article make sure you break it in proper category so that reader can easily navigate the article. An example is this article. Should I submit article now? If you are an active member if your target social media website then submit your article else best advice will be PM (email) any top user from that social media website and ask them to submit. Everyone loves to submit quality stuff.
People often get quality traffic from social media website but most of time fail to expose them to their best post. This can be done by linking them to a dedicated post of your best articles. If you like this article you might be reading interested in reading my following articles:
Do you have any more idea to add here to make your post social media optimized? If you like the article, don’t forget to stumble it.