How To Use Google Alerts: What People Are Saying About Your brand

Google alert is one very useful tool for blogger. All the professional blogger takes help of

Google alert to set alerts for the topic on their niche to get notified about what’s happening on the web.

In official terms

Google Alert is the web’s leading automated search and web intelligence solution, allowing you to catch new information as it appears. Google Alert uses its unique Web Intelligence technology to track the entire web for your personalized topics and send you new results by daily email.

Though the things has changes now, You can also opt for feed subscription option to subscribe to alert. In my opinion, it’s better than unlimited Email alerts.

How to Create an Alert using Google Alert

  • Go to Google Alert website
  • Login using your Gmail ID
  • Create an Alert for your desired term
  • Select the option Between Email and Feeds.
  • If Email : Than Select the Delivery frequency.

create Google Alerts
  • Save



Once you have added alerts according to your requirement, you can see all the set Google alerts on the same page. You can always edit any alerts settings & modify it.

Manage Google Alerts
  • Save

I would suggest you to create alerts for topics that you like to read always. Ensure that you don’t end up adding a lot of alerts, as you will be bombarded with emails.

If you will use it wisely, you can be the first one to create any breaking news. Don’t over do the alert, else you won’t be able to keep up with all the updates.

How To Get Notified When Someone Talks About You Online [Free]

You can set keywords like “(your name)” or “(your blog’s name)” and have Google send email updates whenever anyone is mentioning these keywords online.

For example, my keywords are “Harsh Agrawal” and “ShoutMeLoud”. This way, I can monitor what people are saying about me and my blog around the web.

To trigger this update, go to the Google Alerts website and enter your keyword(s):

Now, whenever anyone on the web talks about ShoutMeLoud, I will be notified via email.

If you prefer a feed subscription method, you can also subscribe to feeds for such alerts.

In the “Type” section, you can select between different options like Web, Blogs, or Comprehensive.

Do let me know if you find this tip useful and what other practical implementations of Google Alerts you can think of. Share your thoughts in the comments below!


Do add your domain name, brand name, your name, email in Google alerts. This way you will stay notified when somebody is talking about you or your brand.

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

9 thoughts on “How To Use Google Alerts: What People Are Saying About Your brand”

  1. IndianCashMaker

    i will be using this service…i very badly want this facility as i am often short of ideas

  2. yup. it’s a nice idea to use Google Alert as information source.

    Another tip: You can set an alert for your site/name (for example, Shoutmeloud) so that if someone in the universe referring your site/name, you will immediately get an alert. 🙂

  3. This is actually a great tip for everyone who is blogging or maintain a niche site. At the moment I’m still using Google News for updated within my niches but I guess it’s time to change.

  4. The Aah! TECH Guy

    I’ve been using Google Alerts for a long time. I don’t worry about the Alerts clogging my Inbox because I just set up an email account (using my domain) specifically for the alerts.

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