Facebook is truly amazing, and that’s one reason it’s so addictive. In past 5 years I have tried many social networking sites, forums but nothing beats the level of addiction Facebook offers. Like everything, Facebook have it’s own advantages & disadvantages, and by the end of the day when I evaluate effect of Facebook on my productivity level, I find it to be the biggest time-waster. Many time, I wished to deactivate my Facebook account, but again it’s not the right thing to do, as apart from making personal connection, I use Facebook for marketing purposes. Specially Facebook pages are the key factor for driving traffic from Facebook for a blogger.
The question is: How you can maximise the use of Facebook for productivity?
Today, I will be talking about one less talked feature of Facebook call “Identity switch“, which will help you to use Facebook as your Fan page, and will explain benefits, and how to use this feature for making most out of your Facebook page marketing effort.
What is Facebook identity switch and how to use it?
Facebook identity switch is an old feature of Facebook, which will let you use a business/Fan page as a profile. You can use your blog business page as a profile, and to comment on other pages posts. You can also like other business pages using your Fan page, and it has many benefits, which I will explain later in this article. First let’s have a look at: How to use identity switch.
Go to your Fan page > Click on Edit page > Click on Use Facebook as “Page name”. See the screenshot for better understanding:
Once you have done this, now you can go ahead and like Facebook business pages in your niche. This way, you will be able to see updates from those pages, and will be able to comment as your business page. You can like ShoutMeLoud Fan page, and find more pages using this link.
Now, let me explain some of the advantages of the same.
Advantages of using Facebook as business Page
Less noise, and more productivity:
When you are using Facebook as your business page, you will be seeing updates from pages that you have liked. One tip which I recommend here is to like pages which are relevant to your niche or your interest only. Do understand, your business page is not your personal Fb profile, so focus more on adding stuff which are related to work only, and not for entertainment.
Interaction + More likes:
When you will be commenting on other pages updates with your business page profile, you will be able to create more connections, and you will get more likes.
- When you like a Fan page, usually admin notices it, and you are more likely to get a return like. (If you page is interesting)
- When you comment on other posts with your business page, other users can like your comments, and a meaningful comment will help you to get targeted fans.
Out of all, I liked this feature, as it keeps me away from checking Facebook back-to-back. Also, seeing work related update, helps me to stay focused on work, instead of getting distracted. If you have never used this feature of Facebook fan page, I highly recommend to give it a shot, and you will find it very beneficial.
Have you ever used Facebook page as profile? how’s your experience? If you find this article useful, do consider sharing it on Facebook & Google plus.