Sharable content is what you must strive for. It must be top class so that it can be easily shared with influential people and be link worthy. The truth is that the web is full of second-rate content which indicates that the writers are adopting the wrong approach to content writing that’s worthy of links. Creating sharable content is of course not an easy task; but it’s easily achievable. Churning out content that is shared and linked to can be a far easier job than rocket science – all it requires is complete commitment and ample time. In this article I will explain the right approach you must take to produce such content. BuzzFeed and Oatmeal are great example of shareable content, and a quick look will reveal why these two sites are performing so well on Social media platforms.
Content creation can be split into two parts:
- Creating an association with influencers who’ll give you the help you need to get shares for your content.
- Producing great content along with elements that are sharable.
Both these parts go hand in hand. You can’t get influential people on board when your content is mediocre. Conversely, it makes no sense if you produce great content and don’t have any connections with influencers. I’ll explain how you can make use of simple common sense to augment the number of shares and links back to your business campaigns.
Create A Relationship with Influencers
An association with one or more influential persons does not mean you are only establishing a relationship with that person or persons. You will in fact be connecting to his/her entire network. Not for nothing are these people called “influencers.” They are influencers because they have a faithful audience who believe in their brand.
The reason for this is that influencers are such that they have a faithful audience who will listen to their commendations of your brand and content sharing. A real influencer will be an appropriate fitting for your company’s brand image who will produce not only awareness but action for his/her audience that will go into your market niche. Now let’s see where and how to find these influencers.
You can start with the social media. If the influential Twitterer catches your post it can get terrific exposure and consequently result in people keeping your post aside in order to connect to it in the days to come. This will be of help to you to discover the people who send tweets with regard to your niche as well as the brand. If the number of followers they have is reasonable, think of slotting them in a Twitter category and use this list to follow them closely. After this, you can use a convivial tweet to get to them. You can tweet, “@ABC, I feel we must collaborate. Please email me, we can talk.”
Bloggers can be classified in the middle-level group of influencers. You must build a strong and valuable relationship with them and not simply indulge in spamming to gain a one-off post. Get them with you to share and link your posts. You must look for bloggers who are relevant to you. You can use some kind of tool, like GroupHigh, Followerwonk, BuzzStream to help you reach out to the right bloggers. Since bloggers are generally active on a variety of social media platforms promoting their own blogs, they can be of great help to you. Besides getting you a great post they can put out that post’s mentions on a lot of channels.
- 5 Quick tips to help you connect with Superstar bloggers
- 5 Effective ways to connect with professional bloggers
Use Your ‘Super Fans’
Your brand backers are your influencers for they are passionate in their mentions. Get to them in such a way that it make them feel that they are part of your brand. Don’t forget to say “Thank You” for their support and proffer them the means to link and also share. It will be an honor for them.
Use Google Plus
Using Google Plus communities are a trouble-free way to look for niche influencers. You have to only look for and become a member of communities that include your keywords. But refrain from sharing your content in the absence of a topic of discussion; that will appear to be spammy advertising. You should first spend some time being an active member of the group, and maintain a ratio of 70:30 for other post promotion Vs. your self-promotion.
Make Great, Sharable Content
You can make great and sharable content if you use one/two of these tactics in your upcoming post. You can check out this useful article on types of content people like to share on social media, and it will help you to plan out a strategy for writing sharable content on your blog.
Be Confident, Innovate
Write with self-assurance and innovate. Just researching other blog posts and rewriting them will not work. This is the primary aspect of sharable content. You must become the leader and be innovative. The bottom line is: sharing is akin to giving something a recommendation.
Create Resource Posts
If a blogger requires his/her newbie readers to comprehend an idea without the need to write lengthy explanations about it, they will link to a part that will do the work. This is where a resource post plays a vital role. Resource posts are pieces which are most linked to, from “how to” tips to a catalog of actual realities. Give a catchy title to it that tells readers it’s the definitive part in the genus they have searched. Use phrases like ‘Guidelines to ABC Topic’, or something similar.
An example of resource page could be seen at WordPress guide resource page.
Keep Visual and Informative Content Together
Combine attractive content with good content. That’s the reason infographics are sometimes linked to share with. They have the capability of sending across a whole message with pictures as well as colors. This is a terrific way to display a chunk of worthwhile research to everyone. And, importantly, research that is well presented is something that everyone wants to share his/her own network.
Make Your Call to Action a Sharing One
While summing up your post you need to give a call to action so that readers will share it. Here are a few unique ones that you only have to copy/paste!
- Did you like this article? Please share it so that your friends can enjoy it also!
- Want to love the author of this post? Share his post with a tweet; link to your own upcoming post.
- Require some nice providential points? Share my post and I may do the same with your content also!
- Expand the word. Share my post with your group!
- Do you acquiesce with the tips in my post? Share it!
- Share my post to teach your network!
Build Links With Other Influencers
This guideline will also help to develop connections with influencers you want with you. Include the word or work of your influencers. Use a Tweet to tell influencers that they figure in your blog and chances are that they will link to your blog — or tweet the article to new people at least.
Give And Take
Get to folks who write topics that are similar to what you write. Make contact with people whose authority is similar to yours. Ask them to share your post on their social media page and see if they have anything of theirs then you can share on your page.
Who’s the Audience? You!
You are like the audience you are targeting. So be like them and think like them. Ask yourself, would you link to this content or subscribe to it? Ask, why did I share it? Each time you see content which was linkable to and shareable you clarify one/ two elements which made it a good content, something that you will recommend. Then, when you pen your next piece, include these elements.
As you have seen, building fruitful associations with influencers takes time. It takes practice to make your content worthy of getting links. But you can kickstart the processes right away. If you have created a successful bit of content which got lots of links, share a tip which made it a success in the comments column, to assist your content marketing colleagues. Also, do consider sharing this article on your Facebook and Twitter.