SEO is a word that a blogger always worries about. I don’t understand why should you give so much importance to SEO when there are other things to concentrate on !!! When you blog, you must think of your readers and not of the search engines. Write epic content that compels your readers to come back for more. Search engines will notice this rush and will index your blog posts more quickly. Wouldn’t that be great?
Though when it comes to world wide web, to help people find your content via search engines and just writing quality content will not help you to be found and seen by target visitors. We have already discussed few of such aspects in Why Keyword research is important.
But wait !!! What’s our topic of discussion ?
Come Back to SEO Optimization.
All the things that I said above will surely take place when you work with proper dedication and proper blogging gameplan. But for that you need to divert people’s attention to your blog, you need to tell the search engines that your blog is going to be the next big thing.
For that attitude you need to optimize your blog first. What if you are not at all optimizing your blogs for search engines, you will probably lose a large number of potential loyal readers. For every query, we tend to do a quick search on Google so not taking benefit of the big G would be total stupidity.
So for that reason I am emphasizing on SEO optimization. See SEO is not that hard as you believe. If you are an individual and not a company that offers SEO services, you have no reason to worry about it. Because all you need to do is take care of proper keywords and their placements and use some proper tags at relevant places. I will show you how simple it is.
SEO Optimization for your Blog.
I will be partial to a plugin that I use and completely rely on to take care of the SEO of my blog. I am talking about Yoast SEO plugin. Almost all the bloggers would agree with me that it is the best plugin for SEO optimization of WordPress blogs.
Setting up the plugin can be a little tricky and if you are completely new to all this stuff, you must better check out the setting up guides to help you. After setting up the plugin, you will see the real power of the plugin. I won’t go in the complete details, but the plugin will help you do all the things in your blog like setting up Internal links, ping the search engines whenever your publish a new post etc.
Let’s see the important part.
- Set up the Title tags and the meta tags from the plugin settings. This is your costume which search engines will see and show it to the visitors.
- Features of RSS footer plugin is also added in this plugin.
- Set up the social section to get the instant recognition on your social searches.
- Explore other sections by yourself as I am not a pro at it
- Here you can read complete guide on setting up & using WordPress SEO by yoast plugin.
The same is with the blogger blogs. Add the below code to the template of your blogger blog and do the necessary changes for better SEO. Add the below code before the </head> section.
<meta content=’Your Site Description Here.’ name=’description’/>
<meta content=’Your Keywords here.’ name=’keywords’/>
<meta content=’Author Name here!’ name=’Author’/>
<meta content=’Author Email Address here!’ name=’Email’/>
<meta content=’global’ name=’distribution’/>
<meta content=’5 days’ name=’revisit’/>
<meta content=’5 days’ name=’revisit-after’/>
<meta content=’document’ name=’resource-type’/>
<meta content=’all’ name=’audience’/>
<meta content=’general’ name=’rating’/>
<meta content=’all’ name=’robots’/>
<meta content=’index, follow’ name=’robots’/>
<meta content=’en’ name=’language’/>
<meta content=’IN’ name=’country’/>
<meta content=’blogger’ name=’generator’/>
Here you can learn more about advanced BlogSpot SEO tips.
SEO Optimization of Individual Article.
Optimizing your blog posts is one very important thing that you should do. Its not any rocket science. All you need to do is add proper and relevant information in the SEO settings box that is present in your ‘Edit Post’ section. There are few plugins like SEOPressor which helps in optimizing single post for particular Keyword. If you are not using any plugin, you can follow below points to optimize your content for target Keyword. For complete list check out ON page Optimization tips.
Focus Keyword : You might be writing the post and aiming for a particular keyword. Anyone searches for that keyword and your blog post appears in the results. So choose proper keywords and add it in the box.
SEO Title : You need not worry about this section. All you need to do is just copy your post title and paste it there. If you want a different title to appear in search engines then you can do it here or just copy your post title.
Meta Description : Be sure to fill this section. Provide a proper summary of what your post is about and include your target keyword in the description for better rankings.
Meta Keywords : I don’t quite use this section and leave it blank. If you want to add some more keywords apart from your focus keyword, you can do it here.
That’s all. It’s so simple. Your post is now fully optimized. You need to have proper keyword density but that’s not quite important and don’t worry about that. Just be natural and write your posts.
A tiny tip : Whenever you write a post, forget about SEO optimization and concentrate only on providing a detailed post to your reader. Because if you constantly care for SEO you will end up doing keyword stuffing and instead of getting better place in SERPs, you will get banned. At the end, readers are important for a blog not search engines.
That’s all folks.
Many of you who is getting online with his blog or Website, don’t ignore the importance of SEO optimization of your blog. You can either hire any pro to do SEO of your blog or the best way is to learn yourself and take care of your blog SEO yourself. I look forward to some awesome feedbacks 🙂 Here are few articles, which you should refer to get in depth detail of SEO optimization: