Earlier, I talked about how to create Quora blog, and also explained how it would help with your online presence.
Now, like every other blogging platform, your Quora blogs could be well optimized for search engines. If you are a brand, it’s a good idea to do search engine optimization of Quora blog, as it will make it more visible on Search engines, and if you can make your Quora blog rank higher, you can use it for passing quality link juice.
In this article, I will explain different ways to optimize a Quora blog for Search engines.
You can create any number of Quora blog, and it will be a good idea to grab a sub-domain Quora blog, with your brand keyword or your target keyword. For example, for ShoutMeLoud, I have ShoutMeLoud.Quora.com.
Search engine optimization of Quora blog:
Before I get started, here are a few things which you should know:
Quora uses the NOARCHIVE tag, that means your blog will not be cached by Google, and it will not be accessed by using cache:URL operator in Google search. If you want to know more about Noarchive tag, you can read this useful guide.
- There are many limitations with SEO of Quora blogs, as you can’t alter the Permalink after publishing a post.
- You can’t use Alt tag for images (Using your Keyword as Image name is a good practice).
- They don’t use Meta description tag, which is alright as Google already pull up Meta description based on search query.
- No way to add H2, H3 tags.
So, let’s learn what things we could do to make our Quora blog more visible in the search engine:
Search engine Optimization at Blog level:
When you are creating your Quora blog, you can two options here:
Title of your blog :
The title which will show in the search engine. You can use title up to 65 characters, which could be a good thing to start with.
- Example: ShoutMeLoud – Blog for Small businesses
While creating your blog, use your brand name as the first word, followed by your target Keyword or brand tag.
Description of your blog:
Quora doesn’t use meta description tag, and description is usually shown from the posts on your homepage. An example could be seen from Robert Scoble Quora blog, where description is pulled out from his latest post.
SEO at Single post level:
So far you have created the Quora blog and optimized it on the site level. Now, most of Quora SEO happens at the single post level.
You can optimize the permalink, and add your target keyword in the first 160 characters of your blog post.
Here is something extraordinary about Quora permalink:
When you are writing a blog post on Quora, use your Keyword only as a post title. (You can alter it later). Once done, click on save and your permalink would be:
For example: If I want to write an article on Search engine optimization of Quora blog, and my target keyword is “Quora SEO,” I would first use the Title as Quora SEO, and later will change it to “Search engine optimization of Quora blog.”
Along with these settings, you need to take care of Keyword optimization on post level.
Make sure, you take advantage of outbound link SEO, to improve the authority of your Quora blog.
Here is a quick recap for your On-Page SEO on Quora post level:
Use Your Keyword as post title first and click on Publish. Change your post title after that to improve the CTR. This will help you in getting your target keyword as the permalink.
- Use your target keyword in the first 160 characters of your blog post.
- Maintain a decent Keyword density along with LSI keywords.
- Change your image name to your target Keyword, and upload it.
- Link out to authority sites from post level; this will help in improving the authority of your blog.
- After publishing a post on Quora, share it on your social network.
- Your Quora blog post title uses H1 tag
These are some of the On-page optimization technique that you could try, but do remember: best of optimization is done at the content level. It’s the quality of your content which determines the ranking now, so focus more on writing high-quality content, instead of just another piece.
How to index Quora blog in Google Search
Till now, you have created your blog, added content and now it’s time to make your Quora blog visible in search engine. Quora doesn’t let you create a sitemap, so that you can submit it to Google webmaster tool. I created ShoutMeLoud quora blog last night, and it’s not in Google search within 8 hours.
Here are a few things which I did :
Backlink to Quora blog:
You should link out to your Quora blog from an active blog of yours. This will help Google to find your blog quickly, and index it in Search. You can also comment on other active do follow blogs, with your Quora blog URL in the commentator URL field. The idea here is to let Google bot or other search engine bots to find your blog link so that it can crawl-index your blog. Here are a few more resources, which will help you to build links to your Quora blog:
Ping your blog:
If you have read my earlier article on WordPress Ping SEO, you would know how important it is to ping your blog. There are many external tools which you can use to ping your Quora blog, and I used Ping-O-Matic.
For any other platform or more techniques to index your Quora blog, you can refer to my earlier guide on: How to index a website in 24 hrs (Case study).
So far, I have tried doing all the above methods to make my Quora blog more search engine friendly, and you can follow this guide to optimize yours for the search engine.
Do remember, unlike other platforms, Quora is to improve your online presence, and for branding. These above tips are useful, only when you are writing quality blog posts, which is not only upvoted by the Quora community but also get natural links from everywhere.
I will keep updating with my findings here, don’t forget to join me on Quora. If you find this article useful, share it on Facebook and Whatsapp.