I hate TV because it’s an idiot box! Do you?
Today, consumers have developed a resistance towards mediocre marketing strategies. People have opted to download TV series or movies in order to avoid unnecessary advertisement.
Initially, billboards were a great source of advertisement, but today we all are too busy with their smartphones. In fact, even online advertisement needs to buck up as banners and pop-ups are losing their charms.
This has played a huge role in kick-starting content marketing.
In order to become a master in marketing, you need to understand how crucial and impactful and effective content marketing can be.
Understanding Content Marketing:
The main aim of content marketing is to create intelligent, resourceful, and most importantly consistent content. This content needs to hold relevance to the audience. For which, one needs to be aware of segmenting the content marketing. This is a long process and goes beyond the conventions of traditional media.
In content marketing, instead of pushing your product in front of the audience you are providing them with educational information, which helps build trust.
Content marketing has been used by some of the biggest names in the industry. The only reason that they have adopted this marketing strategy is because it actually works. For online business portals, the content market becomes an integral source of advertisement. Today, the old methods of ‘Interruptive’ marketing do not hold much value.
As a marketer, you need to ask yourself if you are putting the same amount of leverage in content marketing as in the social media.
This blend will help you forge a much stronger connection with your target audience. To help you boost your social media portals through content marketing mentioned below are seven simple ways to incorporate content marketing into social media:
Identify your market:
Before you initiate content marketing, the first step is to identify your market. Content marketing relies on bringing in potential customers to the website. For this, you first need to understand the requirements of the target audience.
If you are creating meaningless content the audience will not be able to connect. Content marketing includes understanding the nuances of communication. Once you have comprehended your audience you can craft a content that will appeal to the readers. This will prompt them to take action resulting into the viewers becoming the buyers.
Create a value proposition:
After recognizing your target audience, you need to place your brand in an ideal position. Though the market is huge, every business has something unique. You need to explore this uniqueness and show it your customers. While gaining prominence on the web space, you need to present this value proposition strategically.
Familiarize yourself with social dynamic:
In order for a social media strategy to function flawlessly, you need to decipher the user’s psychology. You need to narrow down the favourable platforms for the user to access your content. Besides, being a huge distribution portal, social media presents opportunities to create customers and leads. Every social media platform is unique in its own way and you need to understand this and accordingly plan your strategy. The users that come to your platform come because they are interested in what content you have to offer. Therefore, instead of seeing social media as the ‘pitching platform’, concentrate on producing some meaningful content.
More often than not, an article has to be reposted multiple times before producing any interaction. So, don’t get disheartened when the article does not go viral instantly. Share the blog or article post on different social media platforms like Facebook etc. In fact, every few months repurpose the article, with few tweaks, of course. The more the article gets exposure and engagement the higher the rankings will go.
These social media campaigns should lead the readers on your web properties. For which, articles are the best option. Through this, optimize the blog to generate lead coupled with email marketing to increase your sales.
Here are popular tools for repurposing content:
- Use Co-schedule for re-sharing on Social media.
- Answer questions on Quora .
- Create Slide & submit it to Slideshare.
- Create an Infographic.
- Create a Short video of your existing content.
Your videos could be your articles:
Use your YouTube videos as leverage and create articles based on these videos. YouTube is an excellent platform, ranked the second best search engine it has a wide reach so, why not use to up your own presences on the web. YouTube’s algorithm is quite different from Google though it is operated and owned by it.
Here you can use as many keywords as you want in the descriptions and tags. You can also edit the videos anytime you feel necessary. You can write the article in the description of the YouTube itself. This will boost both your rankings and the organic reach.
Here is a good example of how ShoutMeLoud is repurposing their Youtube videos on the blog.
Embed the same video on your blog post as well. Clicking on the video link increases the overall number of views and SEO rankings.
You can use Tubebuddy to growth hack your Youtube marketing.
Adding Text to go with the images:
In the virtual world visual appeal holds importance as much content does. So, when you share content only a thumbnail of you post is visible. These images are like email subjects. If the message cannot be opened the best copies will fail.
Now, apply the same notion for your images on social media. For organic share, you need to create some eye-catching images that will click with the readers.
Adding excellent copy is one of the best ways of attracting readers. At times there is no connection between the image and the copy, avoid this at all cost. If the message is unclear the reader will pass the post. Imagine this copy as headlines you need to summarize your entire message in a couple of words with excellent language.
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Remember the ‘Social Dynamic’ of social media. Interacting with your followers can do wonders, it makes you stand out. Though engagement can be vague, the impact is great. Implement this in your content marketing.
Encourage and push your followers to interact and be sure to respond to their comments, sometimes a simple ‘Thank you’ can take you a long way.
In conclusion, remember that no matter how overwhelming social media might appear at times never stop giving quality content to your followers.