How To Choose A Blogging Niche For Your New Blog

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In short, the niche of your blog is the topic of your blog.

While starting a blog is fun, the tough part of blogging is sticking to a topic. Many of us who are new to blogging end up writing about one topic and then jumping to another one the next day.

You write about smartphones today, then you write about health tomorrow, and then you start talking about politics next week. This kind of setup has its own problem; you will fail to attract a targeted audience.

For example, ShoutMeLoud is a blog for bloggers and internet marketers. 

Its niche is blogging, affiliate marketing, WordPress, SEO, and so on. I know it sounds like many topics, but if you look closely, all are part of the online marketing/blogging/entrepreneurship niche.

Similarly, your blog needs to have a niche from day one.

A Few Tips To Decide On The Niche Of Your Blog

When deciding on a niche, you need to think about one very important thing:

If you’re blogging for profit, you don’t want to choose a topic which gets tons of traffic, but gets no money.

Topic like:

  • Free SMS
  • Free wallpaper
  • WhatsApp tips
  • Free movie downloads
  • etc.

These niches will get you a lot of traffic, but probably won’t get you very much money.

At the same time, you don’t want to pick a niche which is too tough for you to write about.

So what’s a good niche?

A good niche is one which is related to what you like, has good traffic, and also has a monetary value. More than that, your niche should have a future. Why would you make a career in the iPhone 7 when the iPhone 8 will be coming out next year?

Here are 4 key things that you should take note of when picking a niche:

  1. Your interests.
  2. Business value (CPC).
  3. Monthly/yearly searches.
  4. Trend & future of the topic.

Now, let’s look at the ideas that will help you to pick the right niche for yourself. If you have already committed to a niche that’s not right, or you have been blogging about multiple things, don’t worry, you can always change your niche.

Alright, with this let’s get on with our guide.

1. Brainstorm, brainstorm, brainstorm…

What are the topics that interest you? Cricket? Bollywood? Country music? Make a list of all of the topics that are interesting to you.

Don’t worry about the length of the list at this stage. It can contain 20 different things. It doesn’t matter.

2. Passion or Profit or Both?

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“But shouldn’t I be blogging about the hottest topics? Things that everyone is Googling?”


Good point!

For example, technology is something that people all over the world are Googling like crazy (No wonder 90% of the top Indian blogs are tech blogs owned by geeks from the IT dungeons!).

But you’re a lit grad with zero interest or expertise in technology. Should you start a tech blog just because it’s the hot thing?

Sure, if you put in the hours, you’ll be able to find enough information on technology to blog about.

But achieving blogging success is a long process.

You will get three visitors per day for the first three months. You’ll be scouring the web for blogs in your niche, reading them (no you can’t fake it), and trying to make meaningful comments on them.

Are you sure you’ll be able to do this day in and day out, without fail, in addition to producing quality content on a topic that’s NOT interesting to you… for one year, two years, five years?

The Golden Rule: Don’t pick topics that don’t interest you.

3. Competition: Cricket vs. German Shepherd Hair Care

So you’ve got your list of interesting topics and “cricket” tops the list.

You eat cricket, sleep cricket, dream cricket.

So should you just go ahead and start your cricket blog? There’s a tiny problem with that.

You’ll have a bit of competition from And And OneIndiaCricket.

Okay, so you strike off cricket understanding the competitive scope of that niche.

Now what? You go straight to another favorite topic of yours: Taking care of the hair of German Shepherds.

You do a Google search. Yes! There’s zero competition. So can you go ahead and create your blog on the German Shepherd thing?

Think again.

There’s zero competition, but what about the demand?

Will a sufficient number of people be Googling it every month?

The key is to strike a balance among your interest, the popular trends, and the level of competition.

I chose love and relationships as my niche because I was always passionate about improving lives through inner development. Also, no dedicated information-based Indian sites existed in the love-and-relationships niche (unbelievable I know).

Then I made my proposition even more unique by adding sections like free counseling, dedications, and a “complete your love story”.

4. Long-Term Potential

“Current events” is an area which is obviously very high in popularity. It may also be high on your list of interests.

But don’t start a blog site called – something like this will not hold value in the long-term.

Choose a topic which is timeless. One way to do this is to blog on evergreen topics (or topics which have a high shelf life). You should read Harsh’s micro-niche blog case study to learn more. 

You can search the trend for any topic or search term using Google Trends.

Here’s an example:

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5. Why would people listen to me?

So now you’ve narrowed down your list to 3 or 4 topics based on the above criteria. Now you have to think about which of these topics affords you the ability to offer something unique.

It may be:

  • Experience (traveling extensively is the only qualification that you need for a travel blog).
  • Extensive studies of a topic at university.
  • Even just basic writing (personal blogs in India are very popular).

In my case, it’s a combination of all three of these. I had already been through a string of wrong relationships when I met a charming man who soon turned out to be an abuser, and eventually that relationship took me to the brink of not completing my MBA.

This catastrophic affair was a life-changing experience which made me realize many truths about life, and how to stop getting into wrong relationships.

Since then, I have dedicated myself to helping people in similar circumstances by giving them the information, advice, and support that I so badly needed in the past but didn’t find.

At the moment, I’m also in the process of getting a proper education in psychology so that I’m better able to help people.

So in a nutshell, when you choose your blogging niche, find a long-term project that you love writing about. Find a topic which fascinates you. Find something that you love more than anything else.

Blogging is not only about sharing knowledge, it’s also about educating yourself and furthering your own sense of understanding.

Here are some more articles on finding a niche:

Try going through these points and identifying a good niche for you. If you want, let me know what that niche is in the comments below!

And don’t forget to share this post!

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33 thoughts on “How To Choose A Blogging Niche For Your New Blog”

  1. Interesting article. We don’t try choose that topic in which we are having a lack of interest. Lack of interest directly means to lack of traffic. You can also choose topics other than technology, gadgets like traveling, hospitality, medicines, etc.

    1. That comment of yours is tagline material Raghav! “Lack of interest directly means to lack of traffic.” πŸ˜€
      Thanks for commenting. πŸ™‚

    2. That’s true! as nowadays every newbie starts up with tech blog domain and soon they forgot their niche and start writing about WordPress and SEO tips.

      Even the bigger blogs are loosing niche, perfect example is (they frequently posts about mobiles, tablets and even manual reviews that mostly contains only device specs) while, their tag line is “We heart startups.”

      In my view it’s better leave technology (because web is almost flooded with these sort of weblogs) and choose something you really love and the most important one, always stuck to your niche!

      1. I learned in my MBA days: “You can never beat the competition by copying the competition.”
        Thanks for commenting Pranjal. πŸ™‚

  2. the best thing while deciding a niche for your blog is, your interest, how much one can work over it with passion and zeal, and yes your niche should be of long term potential..

  3. Well very good info. I like the thing passion Vs Profit. Yes IM is biggest learning curve of online business. I don’t say that every body is IT geeks. But yes understanding of seo, content and niche is necessary to be successful in blogging/IM.

    1. I think 2 of the reasons that tech blogs are ultra-successful in India are that 1. A large percentage of the Indian online population are techies, which is starting to change only recently as more and more “common men” gain access to the Internet. 2. As you’ve rightly mentioned techies understand the technical aspects like SEO, how SEs work, and a relatively better understanding of a website in general.

  4. Nice article Sulagna.
    Today niche websites are making boom. Everyone wants to take a ride of this niche profit (?) business. But I too feel if you are the early bird grabbing the niche market first you will be king in long term.


  5. Some bloggers ask the question that which niche earns more. I want to tell them, “The only niche can make you good money is the niche you have good knowledge”. That’s it !

    1. You’re absolutely right Mahesh. The first requirement is the domain expertise. Now among the domains in which you already have the expertise, the PPC rates can determine which niche you choose for blogging.
      Thank you for the comment. πŸ™‚

  6. Maninder

    Nice points, Sualgna. But one has to think not only in terms of pure interest but interest with the knowledge. In fact on should look explore what is his/her core strength, what area do you have most expertise. Unless, you don’t have enough knowledge and expertise about the subject, you will not be successful as a blogger even if you have a very high interest in that area. For example, we find many people in india who are hard core fan of Cricket but if we think that they can be a good blogger and can write very good about cricket subject, then it may not be true. Quite surprisingly, there would be very few who have the vast background, knowledge about cricket even if they may not be missing a single match to watch. Most often, our interest would mean and be restricted to just usage part and not necessarily mean being knowledgable about the subject. So, if you happen to pick up the topic for your blog purely on interest basis then most often you may find yourself in “lack of words” kind of position after some time. Interest coupled with expertise, however, can go a long way in the blogging career.

    Nice tips on choosing blogging niche, though. Thanx for sharing this.

    1. As you and Mahesh have rightly said, and I’ve mentioned in the last point “Why should people listen to me”, domain expertise is crucial.
      However there are some fields where you can gather your material from your experience, or just your judgement. For example blogs on movie reviews, poetry, travel etc. are more dependent on the ability and experience of the blogger than proper education in the concerned field. Thank you for chiming in. πŸ™‚

  7. indeed choosign a niche is of utmost importance….we need to check teh competition, our interest unless we decide to outsource the writers and future scope of the niche.nicely covred up πŸ™‚

  8. Vishnnu Vermaa

    Excellent post Sualgna…and yeah Harsh Geek is not a bad word for u πŸ˜€ ….. Thanxx Sualgna for teaching me 1 great lesson..”You can never beat the competition by copying the competition.”

  9. Hello, I have read lots of post on choosing a better niche for a blog. And found, in most of them that, the niche should be the one which you love to read, love to know and research. So, I concluded with “Blogging and SEO” as my niche, but now I am little bit afraid about my earning, will it be profitable? Please Reply

    1. @Lalit
      Blogging and SEO is very profitable niche. ShoutMeLoud is a live example of this. I make over $4000 from ShoutMeLoud by blogging on the same niche. Do remember, rely on affiliate marketing and build your email list from day one.

  10. Well thanks for sharing this infotmative peice. I have some personal experience being a new-bie. Since without much knowledge i bought handfull of donains as found them pleasant but they are now useless since i don’t know in what niche i should place. But i guess this would definitely give a clear idea for new bie like me. Wondering i would have a much greater blogging year if would have know about niche a year back.

  11. Sahadath Hossain

    If you have a perfect niche, you must have a perfect blog. You should select such a niche, which is perfect for you and you can share valuable information with the readers related to your niche. I must say that your article help the newbie blogger to be a better blogger by selecting the best niche. Thanks for sharing.

  12. Sanket Goyal

    this article can’t be written more better than that , the way they explain this topic is fabulous and detecting a quality niche blog is must for any niche category website , because their is targeted traffic of that niche and it can get quality backlink do ,but before detecting a niche blog you must check its DA and dofollow link

  13. Hi,

    I am new bie and planning to start a blog very shortly. .No doubt, this post is an excellent points for the selection appropriate niche. In the mean time, I would like to clarify the following point while selecting a niche.

    During the process of selection of niche, whether we should consider the point of Affiliate marketing products also. What I understand is that the product also should be relevant to the niche. Is it so?

    Kindly clarify.

    1. @Pugazh
      If you planning to monetize using Affiliate marketing products, then yes you should ensure that the niche can be monetized using affiliate marketing.

  14. Hello,
    I am a newbie. After reading through this post, I decided a topic, that is gardening. Is my choice right? I want to say that I am not an expert in it but i have interest in it and I experiment it. I want to share my journey. Will it prove to be profitable?

  15. Very interesting analysis of popular niches in India. Hope you update the article with some more trends data.

  16. Varun Sharma

    A great article!! Well, if anyone is doing niche blogging, he can specifically beat all and boost up the ranking on the search engines.
    This article helped me a lot and inspired me to write on the niche blogging and also how to find people under our niche.

  17. Hello
    A very well written article indeed! Although I have selected my niche, this article clears some questions I was having in my head.

  18. Mayank Neralla

    A very informative and nice article. In fact I will start into blogging within a month or two. The topics that I have chosen are software testing and general viewpoint where the personal development and some political viewpoints shall be discussed.

    This article was very helpful and an eye-opening one.

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