As bloggers we all focus on many aspects of our own form of blogging and doing our own thing. Many of us do not think so much about how colors effect us, help us make decisions online and even effect our persuasion. Online is not much different to the real world. We are effected by certain variables, certain colors influence us to do certain actions and also help us to make more money by using this influence. In this post I will focus on a few actions to do with a template or blog theme that can increase clicks, increase conversions and even help one make more money.
Through study and research and feedback from many online marketers and ppc companies it has been said time and time again that links that are in Blue are clicked more often. The reason for this one is easy, we are all used to this color online and in a way conditioned to it being the color for links.. As an example any link that is underlined in blue is automatically thought of being as a hyperlink whereas if the link is in another color we do not always assume it is so and so some may ignore it as a viable link. This can in turn then lower the amount of internal or external clicks, so keeping all hyperlinks as blue is a very good easy tip..
Template background colors are also very important as well. They have to be easy to read for customers, quick loading and the text needs to be an easy to read color as well. After reading many testimonies, affiliate advices, ppc marketing evaluations, forum discussions the color that is considered to convert the best as a background for keeping a reader on your site the best is the color white.. Not really a color but anyways. The reason being is it is easy on the eyes and makes reading text easier. I know to many, it is exciting and interesting to have multi colored or multi patterned backgrounds, however what you need to look at is factors such as, is your bounce rate going good, are your customers or readers hanging around and how many page views are you getting per visitor.
If they are low then maybe it is your back ground that is effecting this outcome.
With this one, I have trialed and tested many times on my own site as well and in the end a white back ground won overall for its effectiveness at reducing bounce and visitor length.
With text colors you want to focus on shades of Grey. By default WordPress uses a dark Grey in themes, this was decided by its look and easiness on the eyes. It is easy to make text hard to read by using bright colors or light shades, this practice is best avoided as readers may get annoyed at trying to read the text and leave your site.
How This information Can Make You More Money?
By complying with a few simple adjustments to make your website more user and reader friendly such as the color tips above, it can dramatically improve conversions of clicks to affiliate programs, to your own product line, reduce such things as bounce rate and increase page view count. Each of these alone can increase earnings or money that you are earning from your website or blog.
In conclusion and after looking at it all, it all comes down what the customer or reader is used to and the power of colors. It is always good to try new things as well, these tips above are for advice only. If you find your blog or website fits under this category already then no worries, however if it does not then consider them as a tip one can use to improve ones website or lower visitor bounce rate, etc.