Google has made some major changes in algorithm in past 2-3 months. On January 26th Google went live with new algo to lower down ranking of content scrapper site and now Google has implemented new algorithm on 24th February 2011 which will affect those website who are creating content farms with mass number of useless posts and less original content.
This is a major change and many websites have been impacted and affected with new algo change. Google has confirmed that this new algorithm change will be affecting 12% of total search result which is a huge change.
Personally I have seen major traffic change on many of my websites after 24th February when this new algorithm went live.
According to official announcement from Google:
Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.
Personally I don’t like this new algorithm change as I can still see many content scrapping website ranking well in search engine. According to Webmaster world forum, this new algorithm is not perfect and needed to be refine more. More over 12% change all of a sudden has brought down a great traffic dip for many websites.
Google team also confirmed that they are not directly usingto make any direct alter in algo but they are comparing the result from their algo and user action to block any sites.
I believe Google will update it’s algorithm soon or make this new algorithm better to make sure no content scrapper and low quality sites will rank higher in SERP’s. Though expecting it to be 100% accurate is a myth and may not be achieved.
Do let us know if you have noticed any change in your search engine position after 24th February 2011 algo change? Did you notice less number of auto-blogs in Google search recently?