Almost all web marketers have changed their online website marketing techniques after Google Panda and Penguin updates. Number of sites get penalized or rankings are getting down due to lack of onsite optimization that includes basic things like missing/inappropriate title, description, header tags, image alter tags and poor quality content plus traditional way of getting links from low quality sources.
Now, things get changed webmasters are taking care of all promotional aspects including onsite & offsite optimization. Whether you have small business or big online store, you must follow all Google and other search engine guidelines to rank well and avoid penalizing issue.
It doesn’t matter you have internet marketing agency or promoting your own website, you should have few basic SEO tools that can help to run your SEO Campaign smoothly as well as help to grow you online business. Here you will find some basic and important SEO tools which needed to run successful SEO Campaign.
Free SEO Tools for On-site Optimization:
Onsite optimization helps to improve website usability and search rankings as well as reduce bounce rate. It is advisable to develop SEO friendly webpage optimization to improve search rankings. There are few basic things such as Meta Title, Meta Description, Header Tags, Images and Alt Tags plus duplicate content (to avoid Google panda penalty), these are the basic and important things for onsite optimization. Here you will see two free SEO tools that help for basic SEO Audit.
1. Screaming Frog SEO Spider:
Screaming Frog SEO Spider is a best software to check basic onsite issues by crawling websites’ links, images, CSS, script and apps. It will let you quickly audit and review a medium to large website.
Main benefit is to export important onsite SEO basics such as title, Meta description, headings etc to Excel file.
Brief overview of a couple of the info:
- Page Title – Missing, Duplicate, over 70 characters, below 30 characters, same as H1.
- Meta Description – Missing, duplicate, over 156 characters, below 70 characters.
- H1 & H2 – Missing, duplicate, over 70 characters.
- Images – All URIs with the image link & all images from a given page. Images over 100kb, missing alt text, alt text over 100 characters.
- Redirects – (3XX, permanent or temporary) and more.
Numbers of online tools are available to find out plagiarism and duplicate content but that tool is to check external resources. Siteliner.com is the best online tool which gives you detailed report (duplicate content, broken links, internal page ranking) of you site based on internal linking structure. There is only one limitation, that currently it checks only 500 most prominent pages of your site.
Free SEO Tools for Off-site Optimization:
After Google algorithmic (panda and penguin) update, web marketers taking care of getting links from external resources. It’s advisable to check basic website elements such as Google page rank, Domain age, Moz domain authority & page authority, contact details for guest post exchange like that there are many things which one should consider before getting link from external resource.
3. SEO Tools for Excel:
Niels Bosma has found great SEO tools for excel that can help to run some function (page rank, meta title, description, domain age, page authority and domain authority) without leaving excel sheet. Visit here to install free SEO Tools for Excel.
The main benefits of using SEO tools for excel is you can fetch number of data without leaving excel.
4. Competitor Anchor Text Analysis Tools:
After doing onsite optimization, next step is to promote website at different online sources like press release, getting link from same niche, guest post links, and article promotion links. Getting links from different quality resources is bit difficult task because webmasters have to do litter exercise to get quality links. Before targeting any numbers of keywords, better idea is to find out competitor’s most traffic generated keywords.
Majesticseo is the best tool and almost every web marketers are aware about this tool that gives an idea about competitor’s inbound links. In free version, you will get an idea about most targeted anchor text of competitor that gives you an idea to focus on such keywords and ultimately those keywords generate more traffic.
5. Keyword Rank Checker Tool:
At the end of Month/Week, its mandatory task to check keywords ranking position that gives you an idea about how your website promotional works affects keywords SERP. If there is 10 or 20 keywords, one can easily do manual checking but what if it’s more than 20. Obviously, it consumes more time. There is one tool named Rankerizer, it’s free tool to monitor you website ranking for different search engines like Google, Yahoo and Bing.
There are many other free and paid Keyword rank checker tool out there, and here are few that’s reviewed at ShoutMeLoud:
- 5 Excellent websites to check Google keyword ranking
- Free Google Keyword monitor tool
- Authority Labs review : Online Google Keyword rank tracking tool
- Cuterank : Free Keyword rank checker for Mac and Windows
Every web marketers are promoting their websites and strive hard to get ranking as well as generate sales and enquiry but the main thing is how you can complete you task in smooth way by using free SEO tools. If you have a good marketing budget and looking to get a cutting edge SEO product for your business, you should look into SEMRUSH and Moz. Become smart and run your SEO campaign effectively.
Do let me know what other free SEO tools and software’s you are using to manage your SEO campaign? If you find this article useful, do consider sharing it on Facebook and Google plus.
This is a guest post by Mayur Salunke from shrushti.com. If you would like to write for ShoutMeLoud, check our guest submission guidelines.