Achieving social networking success on a social media channel like Facebook fan page depends less on the nature of business and more on what and how you encourage the social engagement for business. How do you generate social likes, comments, or shares?
As per the reports of marketers, posts with pictures get 5.5 times more likes as compared to those without pictures, and posts with links are shared twice as much as those without. It’s really a hard bite to crack the barriers and reach the top, but a few brands have great ideas to manage & do and make a huge success pic on Facebook.
Every day, due to tough confidence to achieve the goal, businesses are very much inspired to bring creative online marketing ideas to life on social media marketing and Facebook in ways have a real effect on their business bottom line. Many have searched out for how to leverage their Facebook groups to improve brand loyalty and directly interact with customers. As your brand invests in the social channel for advertising, marketing, and branding, optimizing competitor’s strategies to take a keen observation of what they have done with the platform. The case studies look at the approaches, goals, and results for many Facebook campaigns. Here are some inventive methods to integrate Facebook marketing into your social marketing strategy.
5 Case Studies of Brand Facebook Pages Which is a success
Case #1 N-Month Campaign
When you’re thinking about social influence, campaigning is the essential way that you need to focus first. Many business looking for the all-in-one marketing platform to promote their brand in an N-month campaign (it can be 3-month or 6-month depends on your brand’s requirement) as a thought to get more leads in the B2B marketing field on Facebook too.
Lead fans to its Facebook page and ultimately engage audiences with influencing content that can generate more leads and drive customer engagement.
71% social sales increase via Facebook marketing
15% more ROI via Facebook
39% more incoming traffic from Facebook
Read the case study
With more than 81 million likes and every post receiving millions of comments, as well as in some instances more than 40,000, Rihanna, the placed image within the audio business, is really a Facebook superstar. The city administration group behind her marketing campaign initiatives have produced hype about her, equally like as individual so that as a brand name. A deeper consider the posts on her behalf site may expose determined initiatives into the time and style of every post. Having a mixture of selected pictures and videos offering individual photos, behind-the-moments Facebook, and recording addresses, there appear to be large opportunities into eye catching pictures that can produce likes, comments, and shares.
The technique behind the hype also contains more improvement of the significant group of followers. You will find established posts of approaching activities and well spaced-out posts of which you can get whilst the event attracts near. A limited use of hashtags, upgrades to exhibits, along with an assortment of Rihanna brands and selections are available on her behalf fan page making her followers wish to reveal each one of these memorabilia.
Realizing, admitting, and motivating your fan page is another effective engagement method her fan page utilizes.
Case #2 Online Brand Presence
Everyone wanted to utilize the global market of Facebook to improve engagement with local New Yorkers, potential home buyers, and the business industry at large scale, as well as improve its online brand presence. Create a group where individuals could begin a conversation on any topic and discuss the question or queries they had. Connect with a bigger pool of individual interested in buying your brands products before they decide to reach out to the brand.
Provide awareness of brand’s social hub and basic information about the products are vital to improving your social engagement as well as the online presence.
2 times more visitors can come from Facebook as compared with its other marketing platforms
Top place in organic search results for brand’s Facebook Page, second only to the brand’s own site
Six time higher social reach for posts on every day when advertisements are running on
Ten times more Page views of its fan page when advertisements are running on
Read the case study
The retail and customer product location has more than 22 million likes on Facebook. Its achievement story is dependent on numerous relationships including Facebook where in actuality the organization starts presents and strategies having a sociable perspective. These sociable offers have produced hype and, therefore, are targeted at obtaining consumers into physical shops.
With opposition from conglomerates like Amazon, the target requires great and effective advertising methods that exceed only online expertise. With many shops needing to cope with the issue of showrooming, where clients merely get into shops to look at and perhaps check out products, simply to go home and purchase exactly the same products on-line on Amazon or other areas, Target created the thought of coordinating costs at online stores constantly.
Which means that consumers don’t need certainly to go home or purchase elsewhere after testing out the things. This effortlessly produces the internet-to-traditional link needed seriously to drive engagement.
Noteworthy too is the regularity and number of information published about the company’s Facebook site. The site is updated many times each day, which might clarify the high-engagement rate occurring. Each post is followed closely by million of remarks which be seemingly originating from Goal oriented clients. This client conversation is essential and plays a role in more hype because they spread the term about presents and campaigns being marketed about the site.
Case #3 Brand Recognition
The brands are wanted to drive influencing brand recognition and create an effective presence on Facebook too:
Increase Facebook fan engagement to generate a dedicated Facebook group
Generate Facebook fans to buy products directly from your official websites
3,959 individual can make transactions as a result of the marketing campaign
Approx 180,000 individuals will like the Facebook Page
1.5 time more ROI on Facebook marketing
10 time more fan page engagement increase based on the “People Discussing This” metric
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The official Facebook site of Pringles is a great example of a business that understands how Facebook works and how it’ll leads to generate more engagement. One apparent component that sticks out whenever you land on the site may be the utilization of humor about the pictures. The potato-chip manufacturer utilizes its business straight to publish numerous pictures that are simple to share which may produce more engagement and leads. A glance at the comments may display countless comments and millions of likes for every single post.
Pringles understands just how to use Facebook to motivate comments as well as in which a query isn’t needed; the declaration may plead for comments. Whether it’s a picture of “The Thinker” having a Pringle on his hand or it’s a vacant container of Pringles yelling “May Day, May Day!”, These men truly understand how to obtain viewers speaking without so much as informing them to go out and purchase Pringles. It’s interesting and fun engagement at its best.
Case #4 Drive Engagement and Increase Visibility
If you own high-end business like hotel website, your business needs to drive engagement and more brand visibility for pulling the interest of luxury customer those are pretty much interested in doing traveled. Through Facebook posts, you can let them get aware with your luxury traveled facilities you willing to offer them. You can also share posts with pictures and also can offer your customers to share their luxury travel experiences with your brand’s fan page. This will continue to grow your ROI by offering high-end visibility, engagement, and relevant deal to your community.
100% sales increment for travel packages and will come from Facebook fan page
30% increment in website visits month over month because it’ll improve your brand visibility
90% of the Facebook group who purchased your luxury travel packages will be your new Luxury Link clients.
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Luxury Link is the world’s luxury hotel website, wanted to drive more engagement and improve it’s social presence for the well-traveled customers. The site move towards the Facebook fan page and grab huge success from it. Now the site has more than 204,833 likes and thousands of shares which increase its brand visibility day by day.
Case #5 Drive More People to Sign up
The Red Bull company wanted to use Facebook fan page, to spread the word about its series of amazing events that take place in different countries, in different cities around the world and enhance the brand awareness on a global scale. Their Facebook fan page understand the strategy and use right ideas to do a Facebook campaign for their business. Now the brand has over 43,504,408 likes and huge comments and shares on their Facebook page. These all lead them to achieve more visibility, increase awareness and more engagement on a global scale. With their Facebook fan page, they are driving more individual to sign up for their events in the specific area in a way that was share able and social.
24 times increase in sales within two years, with Facebook start as the primary ads and engagement social networking channel for the brand
5-10 times return on ads spend on Facebook fan page
5-8 times higher CTR (Click Through Rate) for ads in latest news feed vs. traditional advertisement displays
12 times increase in the Facebook fan page in a year and a half, from 500,000 to more than 45 million, associate to Facebook Advertisement.
Read the case study
It’s difficult to beat videos about the Website….and on Facebook. Simply inquire Redbull. Their Facebook page is full of videos of remarkable suits of individuals performing incredible things. The page is actually enjoyable-stuffed which might clarify the large group of followers numbering more than 39 thousand. Each post or movie garners thousands of likes, comments and shares that show that individuals do view these video clips.
The concept behind the site would be to wow the followers, and Redbull is thriving greatly in this way. Whilst several Redbull shades and trademarks might be observed in some places within the images, the organization is actually not attempting to sell something about the site and simply desires its viewers to savor themselves. Images of snowboarders, riders, and aerial moves pack the site that brings about the thought of awesomeness and never have to state it.
Wrapping Up: Summary of Facebook page Case studies
Now, it is quite clear that the above business brands have taken an active social approach to ensure their business that they are engaging with their targeted audiences.
Rihanna’s Facebook fan page is constantly updated with the upcoming musical events of singers that keep their fan community updated and excited.
Target has been in a position to produce that on-line-to-traditional link that will be therefore essential when promoting products online which are mostly present in shops.
Pringles uses various questions to get their fan base readers keep commenting.
Luxury link uses attractive pictures to distribute the story of travelers experience from the different aspect and in the ways that individual can relate.
Red Bull post amazing video clips to get their fans talking about them on the Facebook fan page.
The above-mentioned brands have the aim to create adventure by having individual behind the brand who are committed and passionate to creating the type of experiences that Facebook fans are looking for. Actually, they know their customers very well which makes their passion endemic. These businesses also optimize and observe that a vision and awareness about the brand is equally important to the brand and needs to be sold before a strong Facebook fan page can be established.
Such a strong social fan page will help to spread the brand’s message and globally attract new audiences. And of course, all discussion is fun and spontaneous to match the social media marketing medium.
This post is contributed by Sumit Ghosh. If you would like to share an informative guide for ShoutMeLoud bloggers community, you can join in here.