It would not be an over statement if we remark that Facebook has become a household name of the current generation. Right from networking to entertainment to education and to business, Facebook offers opportunities that touch every sphere of life of its millions of registered members. So, it is evident that you have surely come across the new role of this social media platform – Facebook marketing.
While in the broader sense you get more profits than loses with thissocial media marketingoption, there are times when losses may prevail! There are situations when business entities commit mistakes with Facebook marketing, and eventually fail to get the desired positive outcome from the project. Learn some of them so that you do not make the same Facebook marketing mistakes too.
3 Simple Facebook Marketing mistakes to be Avoid at any cost
Not creating genuineness
At first you will feel live heaven when you create your business page on Facebook and invite your fans and contacts to ‘like’ it or ‘share’ contents. But if you are not serious enough about creating authenticity of your brand then you can have a bad time with Facebook and product will not get positive footprints any further! A tip for avoiding this is to interact with your visitors by making them understand what are your offers and why are they lucrative, rather than making a futile attempt to broadcast it. Facebook provides an opportunity to interact personally with your clients, so instead of just being a company, be a person to them!
If you present the same old thing in the form of ‘something new’ to your Facebook generated traffic, you cannot expect to win potential traffic that increases your salability. In nutshell, Facebook marketing will never work as desired that way! Although during the initial launching days traffic will come, they will not remain loyal to your page or feel any urge to recommend it to others. So, the tip to avoid this and make this social media marketing a mega hit is to create out of the box ideas that are not at all predictive. Try to introduce your new products or offers to the public, but in a way that they feel personally touched by the post. Ask for suggestions and comments.
I also recommend you to avoid making the mistake by submitting similar type of content in every update. Keep a good variation of Textual, images, quotes and other such content to make your content more interesting and this will help you to target wider range of audience.
Making the Facebook page and totally forgetting it will not work at all. What happens is that as soon as your contacts realize that your business page is not active, they sniff that it is not authentic and hence not to be relied upon! This will give you the inevitable blow that you were always afraid off, and your Facebook face will just remain like a frigid poster and nothing more! Instead, encourage regular activities in the page to win reliability.
With a Facebook page in place, it is not always necessary to post product reviews or various season offers. To keep your crowd engaged you can encourage your fans to send in their reviews about the recent experiences they had with you. You can also post pictures of a recent office party or a special event you were invited to. The idea is to keep feeding the audience something to digest and keep the interactions rolling!
These are just few of those common Facebook marketing mistakes that people make and I also linked out to some of the worth reading resources from the web, which will ensure you will not end up making any such mistakes and you will avoid them at any cost. If you have any of your tip or list of mistakes which we should avoid, do let me know via comments. If you find this article useful, don’t forget to share it on Facebook.