Design Thinking for The New Age Blogger!

Design Thinking For Bloggers
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Remember people talking about how the left brain rules logic and right brain rules creativity? What if there was a way to exercise both parts of your brain while running your Blog?

If you have been following the business news, a lot of organizations are moving towards a concept called ‘Design Thinking’. Organizations like Infosys and IDEO seem to swear that this is the new way to go! Executives are being told to use this approach and keep the end -user (customer) at the heart of all operations.

You may ask, so how is this relevant to me? I’m just a Blogger!

Turns out… a lot!

So What is Design Thinking?

The only way you become better at anything and achieve maximum efficiency is through continuous innovation and improvement.  As Bloggers, we find ourselves in a world which is intensely competitive and at the same time needs massive co-operation among the Blogging community to be successful! And Design thinking helps you do just that.

In simple terms, Design thinking is a technique used by designers to solve complex problems and find solutions for clients. Design Thinking makes one use imagination, intuition, system thinking and logic to explore possibilities of potentially what can be created. A design mind-set is not problem-focused, it’s solution-focused, and action-oriented.

Design Thinking has five steps which you as a Blogger can follow to help you keep up with the desires and needs of your readers. These steps will ensure you remain at the top of your game and use your brain’s full potential!

5 Design-Thinking steps for bloggers:


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Empathy as a behaviour is being defined as the new trait of leaders in the 21st century! As a Blogger, no matter what niche you are in, unless you empathize with your readers, you can hardly add any value to them.

Empathy implies you put yourself in the shoes of your readers and more importantly future potential readers of your blog. It helps you to learn more about the audience you are writing for.

So how do you make sure you are empathetic to your readers? Try asking these questions to yourself when you’re about to hit the publish button.

a) If I was a reader of this Blog, would this post add value to me in terms of knowledge, skill or attitude?

b) If I was a reader, what would I be delighted to read? What are my future expectations from this Blog?

c) Do I have fun when I read the posts? Or are they becoming too dry and heavy to read?

These questions are a start. You can add on any relevant questions which will help you see your Blog through the eyes of the reader!


Define your readers need
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This involves constructing a point of view based on your readers’ needs and insights. When readers visit your Blog regularly, they do it for a reason. Whether it be the latest SEO strategies, gadget reviews or even inspiration for their daily lives, your blog is helping them fulfill a certain need in their lives.

But their needs keep changing even if the categories you blog about remain the same. In order to adapt to these changing needs and continue to improve as a Blogger, you need to review your definition of what these needs are.

The way to do this is to tap into the wisdom of readers in their comments and feedback. Any reader will subtly give you signs of whether your Blog is meeting their needs or not. You can also conduct regular surveys and invite them to share their needs through personalized emails.

Not only will this help you reach closer to your reader but will also strengthen your reputation as a credible and trusted Blogger.


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Once you get a feel of what your readers expect, this is when you will have to swing into action! Ideation is that stage when you brainstorm and come up with creative solutions to meet your ends-user’s needs.

This may involve challenging your limiting beliefs about what your blog is and start thinking of what your blog might look like once it evolves. You can look at the following elements for ideation:

Content – How can I incorporate better elements in my content to suit the audience?

Format – Will podcasts, videos, interviews and other blogging formats add better value to the reader?

Design – Is my current design helping the reader find relevant content easily? How can I improve it better?

Such questions will make you think beyond what your blog currently is and will help you to come up with great ideas to put into your blog.


Prototype your idea
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Prototyping usually involves building a representation of one or more ideas and showing it to a trusted team. Once you make those changes to your blog which you feel will connect much better with your readers, show it to your trusted circle.

This circle might be your trusted fellow-bloggers, long time subscribers or experts in your niche. Once you get a good response from them, you know that your new ideas are much more likely to take off and have a higher success rate.

Another advantage of prototyping is that it enables rapid sharing of ideas between Bloggers and building upon each other’s innovations!


Test your idea
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The final and the most important step is to constantly test out if a certain set of ideas are working or not. By keeping the readers at the center of your content, you will be helping them meet their needs and expectations.

As a result, when you start testing the new ideas on your blog, your readers will help you determine if the steps you have undertaken are in the right direction or not. You need to use this as a compass to decide whether you should move further with your new ideas or allow them to point you in the right direction.

Trust me, your readers will become your best guides after this!

So are you ready to do some Design thinking and make your blog super-awesome? Let me know how it works out for you!

This article is contributed by Nikshep. If you would like to contribute something useful for Shouters community, read our contribution guidelines.

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12 thoughts on “Design Thinking for The New Age Blogger!”

  1. Rahul Krishnan

    Hi Nik,
    What a pleasant surprise to see you here!!
    As always you shared an awesome piece of content.
    The term ‘design thinking’ is new to me. But some of the key points you discussed here are something familiar to me.
    As you said, it is important to imagine ourselves as readers. Then only we can understand how they feel and act on reading our content.
    All the other points you said are certainly sensible.
    Thank you so much for this.

    Hi Harsh Sir,
    Thank you so much for accepting this awesome content from my friend.


  2. Nathaniel Kidd

    Hello Nikshep,

    This is my first time actually hearing of the concept design thinking, but I am surely glad you shared it today. You are so correct that as a blogger it can be very competitive and having maximum support from other bloggers is vital.

    I like your points on empathy. If we can put ourselves in the shoes of the reader we surely can make our blogs more effective. It is all about the reader anyway, right? We should have a strong desire to add value to their lives and solve their problems.

    It is also very important that we interact with out readers via the comments they post. You will be surprised how many strong relationships are built this way.

    I also like your thoughts on testing. If you stay focused on providing value to your readers and building relationships with them, they will gladly provide you with necessary feedback as you test new ideas for your blog. It is all about building relationships.

    Thank you for sharing such a valuable post.

  3. Harleena Singh

    Hi Nik, and good to see you once again on Harsh’s blog πŸ™‚

    Yes indeed, being bloggers, we often tend to overlook the concept of design thinking, but it is an important aspect, just as you mentioned in this post.

    Loved your point about empathy, which is what connects you actually to your readers – and thus, they must be placed foremost on our list. We think FOR them and do things we know they would like. They are just like guests visiting our homes, isn’t it?

    If your content is helpful, your readers WILL keep visiting your blog and ask for more! Yes, comments and feedback always help – more the better.

    I like your point about ideas, for which you need to think out of the box, think and BE different. You can come up with several things that are unique, and they will strike a chord with the audience. You just need to go beyond the usual. Being an Ahaian now, I am sure you are experiencing things differently at the ABC, something we did a little different too – starting the community and forum, with the aim to help others πŸ™‚

    You are right about the testing part, and taking the feedback or conducting a survey or poll is the best way to judge whether your readers are liking what you are sharing. If not, go ahead and change yourself.

    Thanks for sharing this with us. Have a nice day, both of you. Wishing you a very Happy & Prosperous New Year too πŸ™‚

  4. Excellent blog! You have very rightly said that one should put themselves into the reader’s shoes before reviewing their blog to be published. This makes so much sense but yet most of the bloggers do not pay heed to it, as this involves loads of hard-work and most of the people are not willing to sweat it out.

  5. Hi Nik and Harsh,

    Thanks for taking this wonderful article and something different from the trends in the blogosphere.

    Nik, you have explained this in nice way. Thanks for sharing.


  6. Putting yourself in your readers’ shoe is the best option to get your blog design but most of the time bloggers love to copy the best blog design without thinking about the niche. Testing is another issue which you mentioned, is also not observed properly. Thanks dear for this wonderful article. It will definitely help me to improve my new Free WordPress themes for my fellow bloggers. Keep in touch

    1. Nikshep Apasangi

      Thanks Rakesh for your views. Yes your niche and area of blogging should play a role in determining the design as you rightly said πŸ™‚ I’ll definitely post more Blog-posts which would add value to SML readers!


  7. Hi Nik,

    Being a novice in the blogging world, all these blog posts definitely are a learning point for me.

    Thanks for the share.

  8. Nikshep Apasangi

    Hi Harleena,

    Welcome to ShoutMeLoud πŸ™‚ I appreciate you taking time to share your views πŸ™‚ Wish you a successful new year to you and the AHANow community!

  9. Well there are many times I lost interest in work and may be also in part time business. All I can do is take some time for rest and then again continue it.

  10. Thanks for taking this wonderful article and something different from the trends in the blogosphere.

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