Blogging In Indian Society & How You Can Bring Change

Blogging In Indian Society
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Blogging in India is growing at a rapid pace, but will blogging ever be considered a mainstream career option in Indian society?

Many of the part-time bloggers in India may not yet understand what it takes to be a full-time blogger with the Indian culture the way it is.

In this article, I will be sharing some funny facts and some bitter truths about being a blogger in India’s current climate.

Blogging In India
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Professional blogging in India is still not considered something that would constitute a full-time job. In fact, anything involving online work is only ever considered a part-time job. Some of this is due to computer illiteracy and the generation gap.

Here are some facts that all Indian bloggers need to pay attention to…

Fact #1. Working from home is not culturally acceptable.

Working from Home
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Like it or not, Indian society is very conservative, and bringing change to the long-term mindset or belief system of a specific group of people or culture is a very difficult task.

Working from home in India is only ever considered a part-time job, and only as a way to earn passive income. Moreover, a young person (23-35) working from home is deemed largely unacceptable in Indian society.

While we can say that we don’t care about society or about what people think, the truth is that at the end of the day, it does matter to most of us. And if it doesn’t matter to you personally, it probably matters to the people directly connected to you.

One reason why internet work is never considered as a main source of income in India is that a large percentage of the Indian population (70-72%) lives in rural India, and the internet is still not in widespread use there.

Once the internet expands to these areas and it becomes the common utility that most of us know it as, then and only then will the “work from home” lifestyle start to become acceptable. But for now, expect to be labeled as lazy, unmotivated, and not possessing a “real job”.

Fact #2. Explaining blogging to people is hard.

I’ve been a professional blogger for the last 5 years, and probably more than 1000 times, the same people have asked me what I do for a living!

When I respond that I’m a blogger, people look at me confused and always respond with, “What is blogging???”

Blogging in Indian Society
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Even if I manage to properly explain blogging, they always respond with,“But you can’t make money doing that.”

A couple of days ago, I was waiting in line at the passport office and I had a conversation with part of the rising and shining Indian future, a young BCA (Bachelor of Computer Applications) graduate. I was surprised to learn that he had no knowledge of blogging, internet marketing, or anything to do with how to make money working online.

This person just graduated with a degree in COMPUTER APPLICATIONS!!! Earning money on the internet sure seems like a great way to APPLY A COMPUTER! :smh:

What’s worse is that is not an isolated case. The majority of the Indian population is unaware of the existence of blogs or blogging, and to a greater degree, online marketing.

Most of the time, I end up answering questions about my work by saying, “Ehhh… I create websites.”

I’m sure I’m not the only one explaining away my profession in this way out of frustration.

If I have to blame anyone for the ignorance that exists related to my work and other internet-based work, it would be the Indian education system, which is focused primarily on learning through textbooks and not on learning any kind of practical applications.

Bringing About A Change In Indian Society With Blogging

If you are familiar with my style of blogging, you are likely expecting me to provide a solution or work-around to the issues noted above. But I won’t do that.

Why?

Because if you are reading this article, you are one of the bright minds of India’s future, and you hold the power to bring about real change in Indian society (or any country in which you reside).

Do these things:

1. Start educating.

Invite your friends, relatives, or other people you know who are in need of high-quality and potentially high-paying work, and educate them about working online.

Tell them that blogging is not just about writing poetry or your midnight thoughts. Tell them that it’s a way to bring change for you and for others.

Let people know that not only will they have the opportunity to educate and change society, but they will also have the opportunity to make a name for themselves. Their words might just be the next big thing! They may even be a part of the process of opening new doorways to passive income for others.

For example: You can tell your retired army officer relative that he has protected the country from its enemies, and now it is time to use his military knowledge and wisdom to educate the young military-interested future of India! Or tell your mother who has an intense passion for knitting that there’s a large worldwide audience who needs to know about her knitting secrets. Or tell your friends who are angry about girls being raped on Indian roads that instead of ranting on Facebook, they can write a blog on self-defense for girls! Maybe they can write an article on what the Indian government should do to ensure women’s safety!

Anyone can start a blog in any niche.

And if you don’t like writing, you can start video blogging!

The options are endless.

Educate the people you know about the most lethal weapon we humans have: Writing.

 

2. Start earning money.

Whenever I write about blogging, I am not suggesting you merely keep an online diary. You should be maintaining a blog that helps people, and in the process, earns some money.

As we all know, money is one of the biggest motivational forces, because everyone needs money. Blogging is fun and interesting, and if people were aware of the fact that you can make money from blogging, it would heighten the interest.

Many professional bloggers from India are making up to 1-10 lakh every month from blogging alone, which is equal to two to three years of the typical income of a software engineer!

Note for our American friends:

  • 1 Indian lakh = 100,000 rupees
  • 1 lakh = 100,000 rupees = 1,579.20 American dollars
  • 10 lakh = 1,000,000 rupees = 15,792.05 American dollars

And these blogging salaries are not atypical. You can be one of these people. It’s completely possible.

Why?

Because blogging can earn you a lot of money. (See SML’s income reports here.)

 

How do you get this money?

Well, there are many ways.

Ad networks like Google AdSense are a great place to start, but the real money is in affiliate marketing.

Check out these guides on how to make money online:

3. Take blogging seriously.

You should know by now how much social media has changed society and the role that social shopping plays in consumer decision-making. There is no longer any doubt that blogs are influential in the decision-making process of readers.

For this reason, many PR companies are beginning to take blogging very seriously as they engage with bloggers in an effort to expand their business efforts.

Mobile companies like Nokia and Samsung are now actively hiring bloggers to promote their products.

This should be seen as a recognition of the seriousness of blogging as a viable career. It’s not just a waste of time, it’s an actual business venture.

Take it seriously, because there is a lot of money to be made in this world.

Truths About Blogging In Indian Society

Because blogging is so misunderstood in India, I have noticed many common themes.

Here are some observations from my experience:

  • Males are currently more active in the Indian blogosphere.
  • Females start blogging, but very few of them continue it for long.
  • A majority of Indian blogs involve the technology niche.
  • A major problem with the Indian blogosphere is a lack of funding and direction.
  • The most active bloggers are aged 16-25.

Now, none of this should be taken as bad news. If you’re a 36-year-old woman that doesn’t blog about technology, you can still become a successful blogger. And you don’t need a lot of money (or any money) to get started.

All these observations point out is that there are still lots of misconceptions about blogging. But it’s up to you to change all of that. Be who you are, and then write a blog about it!

In a nutshell, the blogging industry is booming, but it’s missing guidance.

You and I together can bring about great change. The most significant changes in human history have begun in a small room. Let that room be this blog post!

All that said, this is just my perspective. If you would like to add your thoughts to this discussion, please feel free to do so via the comments section below!

And as always, if you find the information in this post useful or interesting, please share it with your friends and colleagues on Facebook, Twitter, and Google Plus!

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Blogging in Indian Society
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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

81 thoughts on “Blogging In Indian Society & How You Can Bring Change”

  1. Hi, Harsh Agrawal….
    This post made me smile, laugh and a big inspiration. People gets confused about your job and there I was asked myself. Hey, even the Animators in India feels the same like you with that confusion in the face. Anyways it is just an amazing article and whoever read this article will start something new to the Indian blogging community.

  2. Hi Harsh
    Me too have the same experience when i say to my Friends i am a Blogging ,they have no idea about it and all thinks i am Crazy and ask me to stop wasting time .With this all negative talks by others i still believe to be a successful asap.

  3. Blogging in India society is like doing something illegal the right way!
    I can still remember when I got my first AdSense check and my parents were like, who sent you this 😐
    it’ll still take quite a few years for everyone to get to know about Blogging, and thanks Harsh you’re always a great Inspiration πŸ™‚
    P.S. you haven’t posted any Income reports recently πŸ˜› please do it!

  4. Krishna Moorhty D

    Speechless Harsh you cracked out each and every fact.! Even making my parents understand about Blogging OMG! Just can’t think of it.Even I’ve experienced many funny facts while talking about Make Money Blogging to my friends and relatives.In Kerala Blogging is πŸ˜› “Sorry what the hell is that” πŸ˜› Have a Great Day Harsh Keep Posting this kinda stuffs πŸ™‚

  5. Aakash Salunke

    Great article bro. I am doing my first year engineering and I constantly meet other people of my age. Many people don’t know about blogging or that you can earn through it. It’s a disgrace. Even 4 th year engineers don’t know how to build a website. Very sad.

  6. Great article Harsh.. I am working in an IT company since 1.6 years but there is nothing called saving but only the Rat race (subah jao raatko aao).
    I am much passionate about blogging but due to lack of time i am not being able to continue my blogging. So soon i am taking a decision of quitting my job and turn into a full time blogger. I want suggestions from all the readers who is reading …

  7. Trure. However, our family & beloved people supports is necessary because hearning negative words redecue our hope and may thinking to chane the profession too. Here, i am luck.

  8. It’s a great article Harsh. I imagined about blogging in Vietnam when reading it. We have some same funny facts here.
    Thank you for sharing your thought!

  9. Rahul Singh Solanki

    yes bro, you are right. I am going to start a blog and also my blogging career tomorrow. I asked my parents to give me money. They know i can, but when it come to the point that how will i make money from it, it always become to describe.
    But the thing i do always, i have completed 12th and waiting for result.When ever any one ask me what will you do after 12th, i only say don’t know about anything but blogging is fixed. If they don’t know about blogging , as it always happen, i explain them. And it take too much time and they put question and question in front of answer that i give them. Now just waiting for tomorrow..

  10. Vishwajeet Kumar

    Hi, Harsh! Great Article. Yes, It is 100% true that People in India does not believe so much in work at home. But In this way I am very lucky, because I will get full support from my parents and they really encourage me in this field.

  11. Yea, it is true, there is a huge lack of professional education in India. I also use to say i am a web developer rather than a blogger, because i will have to explain everyone what is blogging

    1. Harsh Agrawal

      @RajKumar
      This is irony of the situation but I would suggest: When ever possible explain the other person about what is blogging and how it works. You never know how word of mouth will help in creating awareness about blogging.
      Thanks for dropping by and for your comment.

  12. same here also when i am blogging my family and parents get angry for he doing all day time-pass in front of computer and when someone asked me what you want to be in your life then i replied Blogger and same reaction from them blog?? What and what is this ???? Then i am also end with “I want To make website…..” like Facebook and then they Stop asking and go their way

  13. Hi Harsh… I loved this post of yours. Though I am good in studies and manage a balance between my studies and blogging, my parents think it is a ‘waste of time’. But after I showed them your income and income of many other Indian bloggers, they have agreed for this passion of mine.
    But still when I get bad marks in Hindi (my weak subject) they still think its because of me, blogging…. Who cares, I will keep blogging…..

    1. Harsh Agrawal

      @Ayush
      I can understand how hard it is at times to convince parents on blogging or even anything which is online. It’s like an invisible work which they can’t see apart from seeing that you are on computer.

      I’m glad my income reports and others helped you to make them understand how this could be a profitable thing. Now it’s time for you to prove yourself right and make your work shine!
      Best of luck!

  14. Hi Harsh,
    I enjoyed reading your opinions.
    Very well written and it has definately encouraged me to join the bloggers fraternity.
    Thanks
    Venish

  15. Amrit S. Lotay

    When I was reading this article, every cell of my body was screaming at those who don’t know what Blogging is. People read Blogs everyday and they have no idea what a Blog is. They read an article online and never share, like or tweet it on social media just because they don’t want their Facebook Wall to become dirty(Trust me, this is a deal with people these days). iGyaan is one of the famous website for Gadget reviews in India and they review latest products within a week of their launch. People read those articles, get the info they need and leave that website without even knowing who wrote that review. They always think that these Tech websites are owned by some Million Dollar IT Companies but what they don’t know is that those Blogs are published by people like us who are Blogging from under the Blanket. Now talk about our Education System – Even our teachers and lecturers don’t know what a Blog is. They still recommend W3Schools for learning HTML or CSS. They have no idea about other great resources on the Web such as Tuts+, SitePoint, Codrops etc. TutorialsPoint is a great and biggest resource on the web for learning Code and the best part is that it is created by Indians. But our teachers(North india) don’t even know about it. I am a BCA and in last semester of my Graduation, there was a module on “Introduction to CMS – WP, Drupal, Joomla”. That module consisted of only definitions and history of these 3 CMSs. Thats it. I have lot to say about this but I don’t want my comment to be longer than this post.
    P.S. – This article inspired me to publish my own thoughts on my Blog πŸ™‚
    Thank You

  16. Rajendra Reddy

    Agree, There are many tech guys still who does not know blogging,even if they know they still do not believe that we can make living with blogging.

    There is another category like me who knows about blogging but as you have already mentioned we need some guidance to start with …

  17. When I was reading this article, every cell of my body was screaming at those who don’t know what Blogging is. People read Blogs everyday and they have no idea what a Blog is.

  18. Mitesh Sanghvi

    Hey Harsh, I’m finally seeing a change in the society and the bloggers are now coming in more numbers, even from small towns. This is definitely a good news for the ecosystem to build up. The tips you’ve shared along with the story is definitely going to help everyone untouched with this new era. Keep sharing! πŸ™‚

  19. Gave me goosebumps reading this – you are a true inspiration ; reading this I believe u r living ‘Be the change’ philosophy. god bless

  20. Sudipta Kumar Maiti

    Hi Harsh Sir, I am doing full-time day job and after 12 years of work in corporate think to do for my own and start blogging since last 9 months, although I have not start any income till now , but day to day try to improve my blogging skill where I have taken many helps from your blog topics regarding WordPress , but what is my observation , in social media like facebook also it seems people ( not to mention my friend/college circle also) are not taken interest on my post rather share and like other things ,this is really a great challenge in Indian society, the real thought you have shared in the post, lets see I will never give up and take it as a challenge . Thanks for sharing.

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