Blogging in India is growing at a rapid pace, but will blogging ever be considered a mainstream career option in Indian society?
Many of the part-time bloggers in India may not yet understand what it takes to be a full-time blogger with the Indian culture the way it is.
In this article, I will be sharing some funny facts and some bitter truths about being a blogger in India’s current climate.
Professional blogging in India is still not considered something that would constitute a full-time job. In fact, anything involving online work is only ever considered a part-time job. Some of this is due to computer illiteracy and the generation gap.
Here are some facts that all Indian bloggers need to pay attention to…
Fact #1. Working from home is not culturally acceptable.
Like it or not, Indian society is very conservative, and bringing change to the long-term mindset or belief system of a specific group of people or culture is a very difficult task.
Working from home in India is only ever considered a part-time job, and only as a way to earn passive income. Moreover, a young person (23-35) working from home is deemed largely unacceptable in Indian society.
While we can say that we don’t care about society or about what people think, the truth is that at the end of the day, it does matter to most of us. And if it doesn’t matter to you personally, it probably matters to the people directly connected to you.
One reason why internet work is never considered as a main source of income in India is that a large percentage of the Indian population (70-72%) lives in rural India, and the internet is still not in widespread use there.
Once the internet expands to these areas and it becomes the common utility that most of us know it as, then and only then will the “work from home” lifestyle start to become acceptable. But for now, expect to be labeled as lazy, unmotivated, and not possessing a “real job”.
Fact #2. Explaining blogging to people is hard.
I’ve been a professional blogger for the last 5 years, and probably more than 1000 times, the same people have asked me what I do for a living!
When I respond that I’m a blogger, people look at me confused and always respond with, “What is blogging???”
Even if I manage to properly explain blogging, they always respond with,“But you can’t make money doing that.”
A couple of days ago, I was waiting in line at the passport office and I had a conversation with part of the rising and shining Indian future, a young BCA (Bachelor of Computer Applications) graduate. I was surprised to learn that he had no knowledge of blogging, internet marketing, or anything to do with how to make money working online.
This person just graduated with a degree in COMPUTER APPLICATIONS!!! Earning money on the internet sure seems like a great way to APPLY A COMPUTER! :smh:
What’s worse is that is not an isolated case. The majority of the Indian population is unaware of the existence of blogs or blogging, and to a greater degree, online marketing.
Most of the time, I end up answering questions about my work by saying, “Ehhh… I create websites.”
I’m sure I’m not the only one explaining away my profession in this way out of frustration.
If I have to blame anyone for the ignorance that exists related to my work and other internet-based work, it would be the Indian education system, which is focused primarily on learning through textbooks and not on learning any kind of practical applications.
Bringing About A Change In Indian Society With Blogging
If you are familiar with my style of blogging, you are likely expecting me to provide a solution or work-around to the issues noted above. But I won’t do that.
Because if you are reading this article, you are one of the bright minds of India’s future, and you hold the power to bring about real change in Indian society (or any country in which you reside).
Do these things:
1. Start educating.
Invite your friends, relatives, or other people you know who are in need of high-quality and potentially high-paying work, and educate them about working online.
Tell them that blogging is not just about writing poetry or your midnight thoughts. Tell them that it’s a way to bring change for you and for others.
Let people know that not only will they have the opportunity to educate and change society, but they will also have the opportunity to make a name for themselves. Their words might just be the next big thing! They may even be a part of the process of opening new doorways to passive income for others.
For example: You can tell your retired army officer relative that he has protected the country from its enemies, and now it is time to use his military knowledge and wisdom to educate the young military-interested future of India! Or tell your mother who has an intense passion for knitting that there’s a large worldwide audience who needs to know about her knitting secrets. Or tell your friends who are angry about girls being raped on Indian roads that instead of ranting on Facebook, they can write a blog on self-defense for girls! Maybe they can write an article on what the Indian government should do to ensure women’s safety!
And if you don’t like writing, you can start video blogging!
The options are endless.
Educate the people you know about the most lethal weapon we humans have: Writing.
2. Start earning money.
Whenever I write about blogging, I am not suggesting you merely keep an online diary. You should be maintaining a blog that helps people, and in the process, earns some money.
As we all know, money is one of the biggest motivational forces, because everyone needs money. Blogging is fun and interesting, and if people were aware of the fact that you can make money from blogging, it would heighten the interest.
Many professional bloggers from India are making up to 1-10 lakh every month from blogging alone, which is equal to two to three years of the typical income of a software engineer!
Note for our American friends:
- 1 Indian lakh = 100,000 rupees
- 1 lakh = 100,000 rupees = 1,579.20 American dollars
- 10 lakh = 1,000,000 rupees = 15,792.05 American dollars
And these blogging salaries are not atypical. You can be one of these people. It’s completely possible.
Because blogging can earn you a lot of money. (See SML’s income reports here.)
How do you get this money?
Well, there are many ways.
Check out these guides on how to make money online:
- 5 Easy Ways To Make Money On The Internet – Working & Tested Tips
- 7 Creative Ways To Make Extra Money Online
- Why You Will Never Make Money Blogging (And How To Change That)
3. Take blogging seriously.
You should know by now how much social media has changed society and the role that social shopping plays in consumer decision-making. There is no longer any doubt that blogs are influential in the decision-making process of readers.
For this reason, many PR companies are beginning to take blogging very seriously as they engage with bloggers in an effort to expand their business efforts.
Mobile companies like Nokia and Samsung are now actively hiring bloggers to promote their products.
This should be seen as a recognition of the seriousness of blogging as a viable career. It’s not just a waste of time, it’s an actual business venture.
Take it seriously, because there is a lot of money to be made in this world.
Truths About Blogging In Indian Society
Because blogging is so misunderstood in India, I have noticed many common themes.
Here are some observations from my experience:
- Males are currently more active in the Indian blogosphere.
- Females start blogging, but very few of them continue it for long.
- A majority of Indian blogs involve the technology niche.
- A major problem with the Indian blogosphere is a lack of funding and direction.
- The most active bloggers are aged 16-25.
Now, none of this should be taken as bad news. If you’re a 36-year-old woman that doesn’t blog about technology, you can still become a successful blogger. And you don’t need a lot of money (or any money) to get started.
All these observations point out is that there are still lots of misconceptions about blogging. But it’s up to you to change all of that. Be who you are, and then write a blog about it!
In a nutshell, the blogging industry is booming, but it’s missing guidance.
You and I together can bring about great change. The most significant changes in human history have begun in a small room. Let that room be this blog post!
All that said, this is just my perspective. If you would like to add your thoughts to this discussion, please feel free to do so via the comments section below!
And as always, if you find the information in this post useful or interesting, please share it with your friends and colleagues on Facebook, Twitter, and Google Plus!