Just published a post on ShoutMeLoud and was reading the stuff here when I saw this letter by a frustrated blogger. In brief, it was a blog post about how the bloggers get stuck into a vicious cycle of hope, hard work, achievement & failure and quit blogging at the end.
I read it all and something triggered my mind. I felt like I have been there and done that. In fact, that very experience is has led me gradually to a significant success.
From my 4+ years of experience and lots of brain-sucking observation, I know exactly what had been missing when I was in the same position. This is the same thing most of the bloggers miss and fail to revive.
Blogging for so long and not successful yet? Here’s what you might be missing
Most of the bloggers would say “force”, but this is where they get it wrong.
The force alone won’t be able to pull out the nail. You also have to complement it with right direction all the way. No matter how much force you put, if you are not applying it outwards, it won’t come out.
All the bloggers who are working hard and not being successful are doing this very same thing. They are applying lots of force, but the direction is somewhat improper.
If you think you are failing despite your direction is true, and force is enough, keep that in mind and read further. You will find the answer.
Is your Blogging direction towards success or away from it?
Below is a diagram that helped me a lot to decide my direction of blogging. Ideally, I should be at the center of this graph where all the circles intersect.
The ideal choice for your blogging direction is where you can have
- Personal satisfaction
- Social status
Any aspect missing and you’ll lack inspiration and determination.
The most critical point of this whole talk. Getting traffic is much easier than the money itself, but without money you won’t be able to keep up the energy much long time. In the letter by a frustrated blogger, the author has said that he is making $1-2 per month only, but this makes perfect sense to me!
In his case, I can see that the author uses only Google AdSense to monetize his blog. AdSense pays only when someone clicks and traffic doesn’t mean clicks. So I think the author could have summed up more money by diversifying the monetization options. He could have released an e-book or added some inline text advertisement or have endorsed some hosting plan or a blog theme. In short, you must diversify your monetization to get maximum money out of your blog.
Another money factor is the blog’s niche itself. In a niche like WordPress, Blogging, Marketing, etc., you can easily have lots of products and services to promote which would get you more income compared to a random blog that can’t monetize on anything else ads. Hence, you should choose a niche with least competition, max traffic and more number of monetization opportunities.
Here are 10 amazing hand-picked articles from ShoutMeLoud, which would show you how to make money from your blog. Caution: All tricks require work to be done.
- Viglink (Smart way to make money for lazy bloggers)
- Cuelinks (Similar to Viglink but for Indian market)
- Built a micro-niche site for AdSense or Affiliate (This one is epic)
- Launch a course on Udemy & earn money (This requires real work & pay off is great)
- iTunes affiliate program (Big deal for tech bloggers)
- Making money on Auto-pilot (real-life case-study)
- Case study by a blogger who increased her food blog earning by 3x
- Affiliate marketing: A course for beginner by Harsh
- The No-Nonsense guide on Making money from content curation
- Amazon India affiliate program
Nobody enjoys mediocre information repeated hundreds of times, so make sure that you know quite better about your subject than the other bloggers. Such exceptional knowledge only flourishes when you are passionate about your subject.
If it is your passion, you will always dig deeper & be able to write comprehensively about it. Plus the fluctuations of your readership won’t diminish your energy that is quite necessary because blogging takes some time for success.In addition to the subject knowledge, you must learn basic grammar & vocabulary, blog promotion, social marketing, HTML, CSS, basic troubleshooting, etc. to take it to a professional level. If you don’t know anything technical, better to publish at a multi-author platform or social community rather than your blog. It will save your time and efforts from the technicalities of the blog.
Satisfaction, for a blogger, is being able to blog about something he loves and getting social acceptance for that. In addition to finding out your blogging niche, you must make sure that blogging makes you socially acceptable. You might not want to be criticized by your relatives and others for spending your valuable time failing miserably.
A big reason for quitting blogging, especially in India, is that you don’t get social approval taking blogging as a profession. To deal with this, you should start blogging part-time and make it full-time only when you are successful enough. If you argue that you can’t get enough time this way, you are not built for blogging then. Many successful bloggers, in fact, most, started blogging in their free time and eventually made their way to success.
In all, don’t depend upon the hard work only. Set the correct direction of hard work too:
- Choose the niche that brings traffic and money both
- Make sure you are interested and knowledgeable about the subject
- Write in-depth and to-the-point always
- Learn the complementary skills to make it professional.
- Start part-time, make it worth full time &
- Don’t depend upon a single income channel. Diversify
If you can decide something that satisfies the three primary needs stated above, your chances of keeping up with your blog and being successful ultimately will be maximum. Be honest with yourself and figure out the missing stone in your path.
Just make sure that there is no lagging in your efforts to make every post the best on the topic.
In all, if you can decide something that satisfies the three primary needs stated above, your chances of keeping up with your blog and being successful ultimately will be maximum. As you get the right direction, your force i.e. your hard work will eventually start showing the output. So be honest with yourself and figure out the missing stone in your path if you want to succeed.
This open letter is contributed by Darshan. Want to contribute something for ShoutMeLoud bloggers community? Read our submission guidelines.