YouTube came into existence in 2005 and was purchased by Google for approximately 1.6 billion dollars, even before it was booking any profits. Credit to the popularity of YouTube goes to its easy video hosting and sharing services. Not only are you able to view and upload videos, but you can add comments and subscribe to your favorite producers.
YouTube opens the doors for individuals and businesses to bring a message or product to millions of potential customers. Though we all are aware of its benefits superficially, let me shed some more light on it and dig into those benefits deeper.
I have noticed many brands use a third-party video hosting sites to host their videos, but with the increasing popularity of YouTube and direct search engine benefits of hosting videos on it, almost all popular brands switched to YouTube and using it for branding and exposure.
If you are an individual blogger, corporate company or a small video editing firm and are using a third-party video hosting service, it’s always a good idea to have a custom channel on YouTube too. You may not upload the exclusive and premium content, but you can use it for hosting your regular brand video.
For new Bloggers, we already talked about the advantages of Video Blogging and a quick setup guide for video tech show. If you have not yet started using videos for gaining extra traffic and exposure, it’s the right time to start with Video Blogging.
With YouTube, you not only get free video hosting but you can also make a decent income from YouTube AdSense partnership.
- How to start using Videos for your Blog
- 50 Ways to drive huge traffic for YouTube
- 7 YouTube Alternatives
Reasons you should use YouTube for hosting your videos
Vast Audiences for your Video
The success of any business depends upon its visibility and YouTube gives you that very much required exposure with little or no efforts at all. It is just a matter of selection of uploading your video at the right place, under the right category.
So it is very easy and more likely to reach masses when you use YouTube for your videos, and hence chances of a clever video to grab viewer’s attention and go viral, is quite high on YouTube, when compared to self-hosted videos (websites).
Anybody can embed YouTube videos on their websites, blogs, etc., and if good, your video will also be approachable from outside of YouTube. In case you want your video to be viewed by selected number of people (limit 50) you can do that by making it private.
Save Dollars with Free Video Hosting
If you are planning to host your videos on your own video hosting server or thinking about getting license from a video platform then you have to take into account the extra burden of dollars on your wallet.
Though Google doesn’t promote commercial video sharing, it has now made an amendment in the terms and conditions for sharing original contents of brands. It is a one-time investment and you would be happy to upload your content on YouTube as you are still saving the additional design and functional costs. Hence, if you compare the current cost for licences of video platform YouTube brand channel is a smart bet.
The ease of use
We all get motivated enough to cross all hurdles and do the hard work when we decide to do some serious business, but why choose a harder path when similar results can be achieved with a smooth and fair option? This is the reason why YouTube is a favorite option. All you need is to follow some easy steps to upload your video(s).
Create an account, sign-in, upload and before you blink you are on YouTube. You can easily upload a video via a flip video camera or your smartphone within minutes. In fact, if a user is interested in just watching a video, no registration is required. Yes! It is as simple as that.
Links and Web Traffic
Not just sales but web traffic for the video (actually website) is also very important for any business based on web.
You don’t have to bring people to visit your video instead YouTube brings them for you and if you are lucky enough and your content goes viral (i.e., your content is liked by a high number of people), other websites will embed your video to make themselves more optimized for searches.
As mentioned earlier, YouTube is owned by Google, the Father of all search engines, that uses its sites for searches.
Unlimited video bandwidth and sustainability
YouTube is a dedicated website from the well-established giant Google, and it has its own dedicated servers to handle a hell lot of traffic (hundreds of thousands or millions of visitors over a short period of time).
Consider the case when your video goes viral and you start getting a whooping number of hits. The need of a substantial amount of bandwidth to handle such a heavy traffic will arise. So if you are not using YouTube, you are in trouble, and unfortunately, instead of being happy you would be in a panic situation due to the potential low bandwidth of your website. Of course, it is wise to use YouTube when the whole world is interested in your video(s).
Number, length, size of Videos
Today YouTube if the world’s dominant resource and repository for videos and luckily there is no limit on the number of videos you can upload, which is not possible if you are using some other licensed video platform. You may say 15 minutes (the permitted length of a video) is less for your content. Is it really? Anything effective can be presented even in lesser time, but if you think otherwise, all you need to do is to break your content in different videos logically and upload them in parts instead of a single video. Is it not cool? For a video, 2GB is a good size, and it is the current size you can upload on YouTube. Basically, a standard sized video will easily fit on YouTube.
If you wish to increase the limit of Video upload size on YouTube, refer to this help page.
Feedback is Important
If we don’t listen to others and analyse their suggestions or comments about our work, we can’t learn and survive in this competitive environment. YouTube allows viewers to provide comments for the videos and hence you are in direct touch with live audiences and potential customers. Importantly al the comments are emailed to you and in case you want to delete any comment, you can do it easily.
Easy navigation and Supported Formats
There are several ways one can search for videos on YouTube – by keyword, by topic or by simply scanning the most popular video’s list. If you like the work of some producer, simply subscribe and no more searching would be required for that producer. YouTube uses Adobe Flash to play back videos which is a standard format supported by most browsers (IE, Firefox, Safari, and Opera).
You can upload the most popular video formats: .WMV, .AVI, .MOV, and .MPG files which are automatically converted to flash. People can reach YouTube videos through their mobile devices as well. Point is, when a popular service is easy and can be commonly used then it is wise to host your videos on that website.
Other benefits of Hosting Videos on YouTube:
- Captions are allowed for your videos.
- Translation button for your caption will help you reach people who understand some different language.
- You can create pop-up comments on your video and a pop-up link to your website. A good way of directing people to your site.
- Nicely maintained playlist and an effective player to run your videos.
Well, these were just a few of the million reasons to use YouTube. I am sure you will find at least few more benefits of using YouTube for video hosting. YouTube is changing the world, but are you ready for it?
Do you prefer to host your videos on YouTube or a 3rd party video hosting website? Talk to us.