As you move ahead in your journey as a digital marketer, one of the thing you may encounter every now and then is:
How to make banner ads?
These days, Creating conversion optimized banner ads is no more a challenge, thank to “done for you services” and plethora of online banner maker software and tools.
I have shared all possible ways a solopreneur and a digital marketer like yourself could create banner ads for your websites or online ad campaign.
Some of the most common and popular banner ad sizes are:
- 250 × 250 — Square
- 200 × 200 — Small Square
- 468 × 60 — Banner
- 728 × 90 — Leaderboard
- 300 × 250 — Inline Rectangle
- 336 × 280 — Large Rectangle
- 120 × 600 — Skyscraper
- 160 × 600 — Wide Skyscraper
- 300 × 600 — Half-Page Ad
- 970 × 90 — Large Leaderboard
Note: It is advisable to create HTML5 responsive banner ads, so that your ad looks perfect on all screen size. More over, HTML5 banner ads can quickly scale to many formats and sizes.
Here’s a quick overview of the best banner ad creator tools –
| Banner Ad Creator Tools | Key Features | Starting Price |
|---|---|---|
| Canva | – Graphic & Video Ads -Drag-and-drop editor – Vast template collection – Team Collaboration – Built-in Asset management | $9.95/month |
| Fiverr | – Hire freelancers to create banner ads | Custom Pricing |
| Creatopy | – HTML 5 animation Ads – Video banner Ads – Auto banner re-sizing – Team Collaboration | $17/month |
| Snappa | – Thousands of pre-made templates – 1-click image background removal – Free Image resizer | $15/month |
Now, let’s dive deeper into these tools to see how it works.
1. Canva
Canva is one of the best online graphic designing platforms for non-designers. With hundreds of ready-made templates and a drag-and-drop editor, it makes it super easy for anyone to create graphics for anything, including banner ads for social media advertising.
What makes Canva stand out among others on the list is that it also lets you create animated and video ads and makes it so simple to create one – you don’t have to be an expert at it. You just have to choose one of the templates and make essential changes per your campaign and brand guidelines.
So far, my team and I have been using Canva for our graphic needs, including blog feature images, YouTube Thumbnails, Social Media posts, and more. Some of the features that we love about Canva are –
- Real-time collaboration with the team
- Built-in comments for feedback and suggestions
- On-platform asset management
- Robust Mobile app to design from anywhere on the go
And the best part is that you can use the platform for FREE forever. However, if you want access to premium templates and advanced features to manage your assets and team, you will have to choose one of the paid plans starting at just $9.95 per month.
Overall, Canva is a complete package for marketers to easily create attractive banner ads and other marketing materials without needing professional graphic design skills.
2. Fiverr
This is one website that I often use for getting the banner ad design done. There are many talented designer who are offering their design skills for hire. You can get animated HTML 5 banner ads in your brand design within matter of hours.
This is perfect for busy marketers, who understand the benefits of outsourcing.
To use this service, here is what you need to do:
- Head over to Fiverr
- Create an account, if you don’t have one
- Search for “Banner ads”
And you will see a list of experienced freelancers who are offering banner maker services.
Now, look at below factors to sort the designers that resonates with your requirements:
- Price starting from
- Reviews, and rating
- Portfolio
To create a list of freelancers you would like to work. Take advantage of “Save” feature to create a list at the time of research, and when you are ready simply place the order.
So far, I have had a great experience using Fiverr, and these freelancers delivered in time. Moreover, the price is very competitive and for a one-off project, Fiverr is perhaps the best banner ad maker service that you could use.
Now, if you are looking to build such banner ads on a regular basis, you could better use a banner creator software. There are many SAAS based tool and downloadable software that you could use. If you have a team, you could train them, and save a significant cost on building banner ads on a regular basis.
Lets’s have a look at such software and banner tools.
3. Creatopy:
Creatopy is a popular design tool used by many digital marketers to create Banner Templates, Social Media Ads, Website banners and many more.
The tool is beginner friendly and offers many ready-made templates to be used.
All you need to do is, select the template, upload your logo, change text, and your banner ads are ready.
There are many free, and premium templates available.
The cheapest plan costs $17/month, and offers 30 Designs / Month.
Either way, you could first browse the platform to see if their ready-made template Overall, Creatopy is an easy to use, cloud based professional banner maker app for all sizes.
4. Snappa
“Snappa is a must-have tool for the non-designers who publish content online. It’s super easy to use and has a nice set of templates, and despite its simplicity offers unlimited possibilities for creative minds.”
Olga Andrienko.
Snappa is a popular online graphics creator tool that you could use to build banner ads.
Like Canva, it also offers template feature to create banner ads within seconds. However, a lot of you would find it interesting, as it offers more features such as:
- Create blog featured image
- Create YouTube banner ads
- Social media sharing
- Custom font upload features
The pricing is also the cheapest, and you could get unlimited downloads for as low as $15/month. The free tier gives you access to all the 5,000+ templates, and 3,000,000+ HD photos & graphics, however, offers only 3 downloads per month.
Conclusion: Which banner ad maker software should you use?
By the end of the day, it boils down to a few things:
- How much time do you want to dedicate to designing your banner ads?
- Are you a designer or a non-designer?
- Where do you want to use the ads?
For occasional banner ads, you could use Canva or Creatopy. There are many more similar ad maker tools available online, and the deciding factor should be designs of pre-made template, and ease of use.
If you are a designer and need to create banner ad specifically for Google Ads, then you should be using web designer by Google.
If you need someone to do everything for you, you could use a service like Fiverr.
Over to you.
- How do you make banner ads?
- Which software or online tool are you using?
- Do you know a free solution for creating online banner ads?
Let us know in the comment section below. Your answer could be very helpful for many others like you.
Here are a few hand-picked resources for digital marketers:
