5 Factors to Remember While Optimizing Images for Your Blog

We have shared with you few websites to search and download images for your blog. We keep on recommend you to use images in your blog not just because it enhances the article but it helps in SEO also. Apart from link building, keywords, tags and other SEO factors to get good search engine ranking, images also play a vital role when it comes to SEO.

Whenever you might have searched for any query in Google, you might have seen the image results on front page. Just like this:

optimize images
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Images are great way to drive traffic and thus it is important that we should not neglect image optimization for our blog. Optimizing image for search engines is not a rocket science, you just need to remember few things like:

File naming:

When you select any image for your post, make sure that you are not violating any copyright issues. Once the image is selected, name it properly. Generally when we take screenshots or download an image, generally the file name is D123xxxx.jpg, this name of file is not good when it comes to SEO. Always rename the file name to make it relevant for post. Like if I am writing a review about Google Analytics then I will rename the screenshot image to “Google-Analytics.jpg” , that is use keywords in image name. Try to use file extensions like .jpg, .png,.gif,.bmp.

Resize image:

While using images from stock websites or even if you are using your own images make a habit to resize it. Resizing image means comprising your post image so that it can load faster and search engines prefer to index images which load faster. You can also prefer cropping the unwanted image area or use image comprising tool or resize image toolto resize your image but make sure it is not ruining the quality of your images.

Alt Text:

Alt Text is another important factor to remember when it comes to image optimization. Alt text helps you and search engine to know what exactly image is about. Adding a relevant and “to the point” Alt tag in image helps in SEO. You can read more about Alt Text in our previous articles about how to add ALT tag to your images.

Robot.txt file:

While placing the image in folder make sure that folder is not blocked by robot.txt file. Keep your image folder properly organized which makes search engine spiders to navigate easily through the folders. This will help search engines to rank your post images otherwise it would be tough to get good rank in image search.

Avoid stuffing keywords:

When it comes to SEO, keyword is first thing which clicks in everyone’s mind and it is same with image SEO. But as we avoid stuffing keywords in our articles, we must avoid stuffing too much keywords in images also in Alt text, file names, captions etc. Search engines are very smart and know that keywords are used ethically or not. So if you want to drive targeted traffic to your blog make sure that you keep your hands off from keyword stuffing in your images.

These are few important things which should never be ignored while image optimization. If you want to share few more tips, then do drop in comments. Lets discuss more about Image Optimization.

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Authored By
A Shouter who love to help the blogging community grow.

11 thoughts on “5 Factors to Remember While Optimizing Images for Your Blog”

  1. Image optimization is necessary if you need to drive traffic from flickr, google images and other sites. But one thing i like to add for tech blogs traffic from google images is not good and google loves content, not the images.

    1. Agree Vivek but I won’t recommend to neglect image SEO in any niche, it do drive traffic from search engine of course can’t compare it with content but it’s not worth neglecting too.

  2. Basant | Cloud Computing

    Try to use images filed under creative commons. Also, do provide an image credit link if you don’t own the image. If you own it you can provide a watermark with your blog/site name at the corner.

    1. Thanks for your views Basant. Many bloggers don’t know about creative common images and even avoid giving credit link which should be taken care of. Watermark is another must have thing to have in article images, for watermarking we can use lots of free tools available online or can use Windows Live Writer too.

  3. Same as Sathish said,
    Robots.txt for image files ?
    M planning to change the directory nesting from deep nesting to root folder,better for google crawler!! this is my way of thinking,if m wrong please do rectify me 🙂
    Lemme try out !
    & one last question wont optimising images for Google would increase bounce rate ??

  4. I would say the alt text is the most important attribute for image SEO as it tells the search engines what the image is about. Search engines just read text so images to them are empty text unless they are tagged with alt text.

  5. Rahul solanki

    optimization of images is must because, though my blog is related to tech but i too get some traffic from google image and that too my the help of image optimisation

  6. images are useless ,if they have no alt text in terms of search engines .Alt text tell search engines” post is about to “.File name should be given properly .
    Nice article ,thanks for the great article.

  7. Hey, I want to write a DIY guide as my next blog post for illustrating our readers in better way, for that I need to take screenshots. Can I use screenshots after cropping them without crediting them ? Also, is it good idea to take screenshots of other websites and watermark them of my website name after cropping ? I usually use a online tool of website to change .png files to .jpeg format so that its size get lesser thus making the post to load faster, am I doing right ?

  8. What do you mean by keyword stuffing?
    If i have 20 images about same subject, can i add the same texts to all 20 images in Alt text or heading?

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