Digital marketing has gained a lot of popularity in 2016 with large and medium-sized businesses creating their online presence and promoting their services and products through numerous social media channels and sites.
But what do we expect in the year 2017?
While some marketers believe the internet space is going to expand further with more companies entering the digital world, others say there will be a complete makeover of how users and search engine giants give preference to the huge amount of data available on the internet.
The online marketing industry is large, complex, and volatile. The sooner you strike the right nerve of an internet user, the better you can appeal to them and stay ahead of your competitors.
To make things easier for you, I have studied and compiled a list of some of the most reliable digital marketing trends for the year 2017 that should be your focus in order to formulate effective digital marketing strategies and online campaigns.
1. The increasing dominance of video ads.
Though video advertisements are certainly nothing new for social media giants like YouTube and Facebook, the news of Google entering the fray with in-SERP video advertising will change the whole spectrum of online advertisement.
This also suggests the increasing acceptance of video ads among users and, as the trend continues, we may expect different types of video ads popping up on our screens very soon.
2. Mobile will completely dominate desktop.
2016 was a big year for mobile.
We have seen how Google virtually phased-out all websites not optimized for mobile. The ubiquitous presence of hand-held devices and fading away of desktop traffic clearly indicates that the smart money rests on mobile-focused internet marketing.
Mobile search and mobile optimization should, therefore, be a top priority for digital marketers in the year 2017.
3. Dedicated apps will find their way.
A dedicated application offers all the features of mobile-optimized website, but in a more intuitive, convenient, and accessible way.
Google has offered app indexing which will certainly bring in advantages to having a dedicated app in the future. Although we’re still years away from apps completely replacing websites, business owners are realizing their potential, and 2017 will be a pivotal year in mobile app development.
4. Social conversion is coming.
Enough has been said about the power of social media. In the year 2017, the online communities will not be bound to only company-consumer conversation or attracting new prospects; instead, they will provide opportunities to improve conversion rates.
We have witnessed the same for e-commerce and lead generation websites. Social media will work as new conversion channels and offer tools to convert prospects directly into buyers.
5. Year of wearable technology and smart devices.
In the past few years, we have seen the unveiling of the Apple iWatch, Google Glass, Moto 360, and other similar smart devices that can be worn on-the-go and keep you connected with the digital world.
The year 2017 will see more of such smart devices and innovations in wearable technology that will change the entire landscape of local marketing. Digital marketers will focus on the potential of wearable technology that can diminish the difference between “online” marketing and “real” marketing.
6. Search algorithm will change. And change again.
Like it or not, but the search engine algorithms will change. With the enormous amount of information being added to the internet every second, search engine giants will keep on updating their algorithm to decide which content should get priority and rank higher in search engine result pages (SERPs), and which should not.
Therefore, the only strategy should be to remain original, informative, and helpful to your audience. Also, digital marketers should not remain focused only on Google’s algorithm, but give due consideration to Facebook’s algorithm and Bing’s algorithm as well.
7. Online advertising will become more expensive.
We have witnessed a tremendous growth in digital marketing practices over the last couple of years. The competition for online space and dominance over the internet is going to expand further.
And as the demand rises for top advertising spots, the prices for online advertising will also increase. While some marketers believe that PPC will die in the coming years, there will be more optimized advertisement alternatives ruling the web.
8. Unique, high-quality content will be the key.
Content, often referred to as the “king” in digital marketing, will remain an essential part of any online marketing campaign in the years to come. The influx of professional writers and video producers will make content marketing more competitive.
The key will be to write unique, high-quality, and interactive content that readers can connect with. Also, there will be a huge demand for niche-based writers who possess knowledge and expertise in their subject matter.
9. Conversion Rate Optimization to offer high ROI.
Conversion Rate Optimization (CRO) may not sound like a new term to most digital marketers, but it’s time to introduce it on your website and landing pages.
Conversion rate optimization helps you track user behavior on your site and identify elements that are producing the highest number of conversions. Instead of allocating a huge budget for advertising, marketers can use CRO to funnel more of their existing traffic into sales.
10. Growth hacking will continue to evolve.
Growth hacking is here to stay and it will evolve further in 2017.
The need for digital marketers to quickly grab their audiences’ attention through social media channels, viral marketing, and organic ads in 2017 will take growth hacking to an even bigger level.
The most fascinating digital marketing practice will continue to demonstrate its huge potential in the face of all odds in the coming years.
There are many digital marketing trends and strategies need to be altered to remain at the focus of user attention and search engine giants. Keep your eyes open and follow the best digital marketing practices that will keep you ahead of the innovative curve.
So what do you expect for 2017? Share your thoughts about digital marketing trends for the coming year in the comments section below.
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