We have already talked about advantages of using WordPress as your Blogging platform and one of the many reasons is SEO. When it comes to Search engine optimization of WordPress Blog, it’s fairly easy to achieve with few changes and many SEO plugins available for WordPress. Here at ShoutMeLoud, we always talk about various Search engine optimization technique and this post is dedicated to WordPress Bloggers who are looking forward to improve their WordPress Blog SEO.
Honestly, anyone can create a WordPress Blog and start blogging to get traffic. Apart from quality content, there are few SEO settings will make sure your WordPress blog is optimized for search engines. Whenever I talk about driving traffic to your site, it’s organic traffic which is best as it helps you to get targeted traffic. In this article, I will be sharing few WordPress SEO practices which you should implement on your blog from today, and it will help you to get more traffic from search engines like Google, Yahoo, Bing.
WordPress SEO practices to implement on your Blog
If you are a new Blogger, I would suggest you to utilize the ShoutMeLoud free WordPress setup program, which will help you to get an SEO optimized blog for almost free. Alternatively, you can read and follow this SEO guide for WordPress, which will help you to improve your Blog search engine visibility and ranking.
Your post permalink is one of the basic and most essential element for search engine optimization. Most of newbie bloggers make the mistake by not changing their default permalink of WordPress to an SEO optimized Permalink, and later on regret it.
Below is an example of a post Permalink and use your common sense to realize, which one make more sense for a human and search engine bots:
1 and 2 are same URL but you can say about URL 2 that this page should be about importance of SEO in blogging, while URL a contain no information about the content of post. Moreover, in 2nd permalink you have your Keyword in it, which will help to further improve the ranking of article. You can learn about it in: On Page SEO technique for Bloggers.
Search engine crawlers also found URL 2 type of articles easy in comparison to URL a. For changing the URL structures of your article go to Dashboard> Setting > Permalink. And change the Permalink settings. For detailed information on Permalink for SEO, I recommend you to read: WordPress Permalink for SEO guide.
2) XML Sitemap:
A sitemap is a simple page of you site that displays the structure of your website, it consist of a hierarchical listing of the pages on website. You can submit an XML Sitemap through Google Webmaster Tools which can make Google relatively easier to discover the page of your site.
Note: You must have your site verified in Webmaster Tools. Use Google XML Sitemap Plugin: This plugin will create a Google sitemaps compliant XML-Sitemap of your WordPress blog. It supports all of the WordPress generated pages as well as custom ones. Every time you edit or create a post, your sitemap is updated and all major search engines that support the sitemap protocol, like ASK.com, Google, MSN Search and YAHOO, are notified about the update.
3) Write Keyword optimized quality content:
The most important point of SEO, the words I heard from many on in the Bloggers meet at WordCamp: Content is the King. It means you can use any tactics to improve your blog or advertise it, you will be definitely a loser if you don’t have a quality content. If you write quality content on your blog, it is most obvious that visitor may comment on your post, give applause, some may track back your post, spread it through social media like Twitter,Facebook, Google plus and Stumble and emails and forums. Make use of following practices for writing quality post:
- a) Write easy to read text
- b) Avoid Grammar mistakes
- c) Avoid spelling mistakes
- d) Stay organized around topic
- e) Create unique content
No one is perfect in the beginning and there is always a scope for improvement so learn from your mistakes.
- Check out : SEOPressor -SEO checklist WordPress plugin
4) Better Anchor Text:
Anchor text is a text written on a post on which user can click and visit to other page. It is basically a link provided by author to increase the credibility of the post.
Note: The link you provide may be external(content of other site) or internal(content of your own site).There are certain habits you should follow:
- a) You should give descriptive anchor text, it should provide some info about the linked page.
- b) Don’t use generic anchor text like “Click here”,”page”,”article”.
- c) Don’t use page URL directly as an anchor text.
- d) Avoid concise anchor text, don’t use long descriptive anchor text.
Note Google is not stupid so don’t use excessive anchor text for making your page search engine friendly.
5) Use Robots.txt:
A robots.txt file tells search engines weather they can access and therefore, crawl parts of your site. To check robots.txt of any site open: www.yoursitename.com/robots.txt. If you want to prevent search engines from crawling your pages go to Google webmaster Tools to create the file.
- Do read: How to use Robots.txt to prevent your blog from post duplication issue
- Optimize WordPress Robots.txt file for SEO
Do let us know if there are any other WordPress SEO Technique you use to optimize your post for the search engine?