Why You Can’t Rank For Keyword Make Money Online

Every time I surf internet, I come across thousands, not even thousands maybe millions of blogs targeting the keyword “make money online”. And why not ? It’s such a profitable keyword, its a gold mine basically. There has got to be every possible reason that you are targeting this gold nugget keyword “make money online”. Be it Adsense, Affiliates, CPAs, ebooks, clickbank products and what not – you just name it and have it !

Sounds easy eh? Well maybe not, do you even have an idea how many blogs and sites are targeting this keyword. Well I guess no otherwise I won’t see every other day a new blog just targeting this keyword. Well its funny isn’t it ? A newbie blogger who hasn’t made a cent online and is completely new to internet marketing and blogging starts out with the niche “make money online”. A man who is yet to make a single dime preaching like a guru and rewriting crappy blog posts dreaming after a month or two I will start earning a decent amount of bucks. Well if you are one of those noobs, then you really need to get a life.

Sorry for being rude but before you jump in something make sure you get your facts right. I am not a guru by any means, infact I am just 4 months old as far as my blogging background is concerned, but I am glad i didn’t start a make money online blog. That’s another thing i managed to avoid this by accident :-P I started with an educational blog by accident as I didn’t know about monetization, niches and stuff at that time. Although the CPC sucks big time courtesy Indian traffic but considering the low competition and number of searches it evens out :-P Anyways I am just sharing my experience which might be useful to some guys who are yet to embark their blogging journey.

Ok enough of my blunt tone. Now let’s get real and analyse why the so called profitable keyword “make money online” is so damn difficult to rank. Lets see a step by step approach. This also might be helpful to you to know a thing or two about keyword research.

We will proceed how every blogger however successful or new starts:

STEP 1 – How profitable is the keyword “Make Money Online” ?

First of all we head to google adwords/keyword tool to see the cpc of the keyword. CPC only doesn’t mean for adsense. A high CPC word basically means that the advertisers are willing to spend money just because it will give them profits. So a high CPC also means this keyword has good opportunities as far as affliates and CPA offers are concerned.

So what we do after opening the google adwords tool is enter the keyword “make money online” (without quotes). Secondly we ensure that we have All countries option selected. Unless you are targeting a specific area there is no reason you shouldn’t select All countries ;-)

Important – You have got to avoid this blunder mistake. See the screenshot below. By default Broad searches is checked in adwords tool, but if you really want to know the actual potential of the keyword as in number of searches per month, you must check Exact.

typing the keyword make money online in google adwords tool

STEP 2 – How many search counts does “make money online” get and what is its CPC?

As you can clearly see below “make money online” receives a freaking 135,000 searches per month. The CPC of this keyword is around Rs 105 (above 2$). I believe any keyword which has a CPC of above 1.5 dollars in Google adwords tool with a minimum searches of 3000-4000 is a good word to target given the fact that u can rank :lol:

checking cpc and search counts in adwords tool

Ok hold it right there. Most of the people stop after step 2, they just don’t care to see the competition and I don’t blame them. Even when I started blogging I didn’t care about the niche, the Keyword competition but gradually I encountered the harsh truth of blogging. Ok moving on further.

STEP 3 – Real competition for target Keyword:

So in this step what we do is head to the BIG G and type the keyword which we are targetting.

entering keyword in google and checking no. of results

Now when we enter “make money online” in google.com we are presented with about 518 million results :? But no that doesn’t mean you are competing with 518 million sites. We already know how important is having the keyword in title and keyword in url. This forms the basis of on-page SEO which I believe you already know.

So now we check how many sites are having the keyword “make money online” in title. so we enter a search query in google i.e.

intitle:”make money online”

checking competition for the keyword using intitle

We see that out of 518 million sites, around 17 million sites have the keyword in title.

Now we will check how many sites are having the keyword “make money online” in their URL. So we enter a search query in google i.e.

inurl:”make money online”

checking competition for keyword in google using inurl

We see that out of 518 million sites, around 28 million sites have this keyword in their url structure. Now the important thing to note is that the keyword in root domain has more value. As the hierarchy goes deeper the value of keyword in url diminishes. So value of keyword in www.keyword.com is more than www.yoursite.com/keyword/ .

Now the site which has both the keyword in title as well as url will obviously have better chance of ranking. So we enter a query in google

intitle:”make money online” inurl:”make money online”

seeing search results which have both keyword in title and url

We see that your real competition has narrowed down from 518 million to around 8 million sites. Thats your real competition :-)

But lol 8 million site is still too much to compete. There is a very little or no chance that you will be able to outrank these sites as some of them are even 5 year old and 10 year old with millions and zillions of backlinks.

Ok so now since you are competing with 8 million sites but since your aim is to rank top 10 in google so if you manage to outrank these top 10 websites you will automatically beat those remaining 8 million sites. So now we will have a closer look and analyse the top 10 results. How many backlinks they have, whats the site’s age ? What’s its PR ?

STEP 4 — Using Traffic Travis to analyse the top 10 results

Well first of all, let me tell you that Traffic Travis is a tool which makes your life easier as it helps in checking the competition, analysing the seo competition and tons of other features including keyword research. You can also use Market Samurai but since Traffic Travis is free I am using that.

So we open Traffic Travis and click on analyse keyword button

using traffic travis

Now enter the keyword in the given column, select country as USA as basically we want to rank on .com and press analyse.

using trafic travis to check competition

Traffic Travis will take a minute or two and present you with the top 20 results and give you an insight of various ranking parameters of the sites like PR*, age (looks like a bug possibly in the below screenshot since its showing 0 for all), h1 tags, title, description, whether the site is listed in DMOz or not, and most importantly, number of backlinks pointing to that page which appears in the SERPS as well backlinks pointing to the whole domain.

*NOTE – By PR we mean PR of the search result i.e. Page and not the PR of the domain.

A careful observation at the above results present the true story. How many search results you see above have a PR 0 among top 10 ? Hardly do you seeany PR 0 site except 1. Each page listed above is having thousands of backlinks for that page alone forget the whole domain :roll: So by the time you build these many backlinks and wait for the google spider to index them, it will probably take years.

STEP 5 – Using Chrome Extensions (Seoquake) and Firefox Add ons to analyse top 10 Results

Well instead of using Traffic Travis you can also use Seoquake Chrome Extension which will present you with the stats just below the search result in google. (See screenshot)

using chrome extensions and firefox add ons to check competition

Alternatively you can also use SEO For Firefox Mozilla add-on by seobook. It will also serve the similar purpose ;-) Additionally it also gives the .edu and .gov links for the search results :-)

CONCLUSION – How to choose a good keyword then

Ok I told you why “make money online” keyword is a bad choice. So what are the characteristic of good keyword ? Here they are –

  • a CPC of minimum 1 dollar
  • Atleast 4000-5000 “exact” searches monthly consistently (You can use Google Insights and Google Trends to see the search patterns for past few months)
  • Around 4-5 results PR 0 results in top 10 (Again I stress PR of result not domain)
  • Not more than 2 or 3 sites having more than 200-300 backlinks for that particular page (yahoo inlinks for page not link domain)

I don’t look at the number of sites having title and url because ultimately if I manage to outrank top 10 sites then I can say I have achieved my mission.

I guess that’s enough considering my first guest post :-P. If you find a keyword following above conditions, then i guess more than half your job is done. So go ahead find your keyword, stack up some articles, make backlinks, wait to achieve top 10 ranking and milk money ;-) Happy blogging !

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COMMENTs ( 27 )

  1. Omar says

    Your pretty much right. I made the mistake of starting in the “make money online” niche and I’ve had a hard time holding any decent rankings.

  2. rakesh says

    I am some of the tricks you have explained here except trick no 4 to check the backlink of that particular site. This will surely going to help us a lots.

  3. Abdullah -al- amin says

    very much popular & nice info !
    i think this is a very knowledgeable article how we arrange keyword better .thanks for sharing.

  4. Ron says

    This is nice and unique tutorial. Thank you, learnt a lot about keywords research from your article.

  5. Maninder @ HackTik.com says

    Very well explained post. No doubt “make money online” is one of the toughest keywords. In fact, it will be equally tougher to find any other niche keyword these days which has a good search volume and yet very less competition.

  6. Rajinder Singh says

    amazing post deepanshu… i learnt so much from this post and now i can say that i know KEYWORD research now……thanks alot again

  7. Shaiq Uddin says

    Nice post! This keyword is very highly targeted and according to the Traffic Travis’ keyword search, I found the word ‘make money online’ having more than 24000 daily searches on Google, Bing and Yahoo. So, from my point of view, it can be a gem for us!

  8. Fayaz Ahmad says

    If some wants to start blogging then this post is really helpful for him. Always try to find a less competitive niche to be more success easily

  9. HDBloggers says

    A good method to search for a keyword and i usually search for the keyword which have low competition and high search terms.

  10. Zero Cost Business says

    Deepanshu, this article is just too awesome for a first guest post. Excellent info provided here.

    Even though I know all this stuff, I learnt it the hard way after years of studying different blogs, articles etc. But you have outlined the whole process here so beautifully. The screenshots are also invaluable. Kudos to you.

    Just one doubt: Does the free version of Traffic Travis offer SEO Competition and other analytical stuff? Or is it in the paid version?

  11. Jasmine says

    Wow, this is one of the best guest post I have ever read on SML! Great tips on choosing good keywords, I will certainly keep your tips in bag and use them! Thanks yo!

  12. Sandeep@CuriousLittlePerson says

    This is an excellent tutorial on how to perform keyword research.. really enjoyed the step by step procedure you’ve listed down here

    Step 5 is something that I do not do – will have to check that out

    wonderful post

    • Deepanshu says

      thanks sandeep.i read a post on ur blog a month ago about this.thats where i got some inner insight about this topic ;-) so i would like to thank u ;-)

  13. Elizabeth says

    Wow!!! Should say that this is an awesome post !!! Very precise to the point… Hats off to you Deepanshu… Your steps are very easy and clear cut that anyone can apply the same to any keyword or niche….

  14. Rahul Ghosh says

    Tell you what type “Make Money Online” and see the first two sites are from India. This proves once again that we are the best in SEO in the entire world.

  15. Anup Kayastha says

    Make Money Online is a very competitive keyword. And most of the poeple who didn’t made any dime online create a blog with the title Make Money Online. Its funny part in blogging.

    Wonderful post!

  16. Dan says

    This is a great post full of some valuable insights about keywords. Most of us “johnny-come-lately” types need more discussion like this.

  17. Nitin Kumar Jain says

    Awesome post … amazing information .. I couldn’t stop myself reading the whole post word by word .. hats off to the analysis done …

  18. Khabri [email protected] says

    lol, i think i need to think again on my work :p You completely changed the whole scenario. Very nicely explained. Thanks for sharing this. “Make Money Online” .

    Khabri Chacha

  19. antodoms says

    So if somebody is coming up with a new site , do he have to try building upon Backlinks in order to rank top….?? isn’t there any other way??

  20. gowtham says

    Great article for a first guest post…selecting a keyword for a site is an important step to getting success… Not everyone can be make billions using Adsense… But he we research our keywords properly we can get more traffic and thus make enough money… Thanks for sharing this info :)

  21. Mahesh says

    Great article, well explained. It’s like a poor-to-pro SEO guide. Thank you very much for posting such an useful article.

  22. Garish Wasil says

    Cool post. These were some of the basic steps which generally beginners fail to realize when entering the blogging world and you explained them too well.

  23. Amol Mhetre says

    Nice Explanation Deepanshu !! Keyword research is a main factor to get SERP ranking !! High Search Volume and low competition keywords get easily rank. but it’s hard to get rank on High Competition keywords but not impossible at all. if you do some smart work !!! Anyways, thanks for posting such a valuable information with us !!