I’m going to share one Blog post writing tip which I usually follow when writing about any topic, reviewing any tool or when it’s not a news post. This one tip will not only make your article interesting and meaningful but will also make it actionable/doable. Not to mention, these are three important attributes of a quality article, that Google likes.
One of the most common way people start writing an article/Blog post is, directly talk about the topic. For example, if you are reviewing one antivirus tool, you will start with tool details, description and features. Now, this approach is not bad but again what’s the harm in making your article as desirable as your personality. Increasing the curiosity of your readers and later point them to the topic.
That’s where this rule of Why, What and how comes into picture. It triggers the action mechanism of readers and they would love to read and follow your article.
Lets consider three simple scenario:
- A Blog post talking about software only.
- A Blog post talking about software and how to use it.
- A Blog post talking about problem you Face in day-to-day computing, a software which takes care of issue and how to use it.
Now it’s no brainer that most of you will pick point 2 or 3 as decision-making blog post, and that’s where the formula of Why, what and how comes into the picture.
World of why, What and how?
Why – Create the requirement
Most of the time a general user is happy with what he have. When I was using a Normal Mic, I never realized the need of professional mic for reading. After reading reviews and some of the live recording examples of professional mic, I moved to something better. (Blue yeti mic). Similarly, most of your readers are not sure why they need particular tool or they need to learn about certain things.
Another example, when I talk about SEO, I always mention in first few lines what it could do for you and why you need it. To make it more credible, I always link to previous article which can throw more information on it. You can always take advantage of your post headline to trigger the Why/curiosity factor easily.
What? – Talk about Product
So, now you have created the need for users by telling him why they need something better than what they have now or they don’t have. It’s more like creating a demand. Now in this part you will be talking about topic/tool/subject of your topic. Give all the information which makes your reader understand more about it and make them want it.
How- To use the product/knowledge in real-life
Now, one major reason where most of bloggers failed to create a difference is by explaining how. You have talked about one of the best microphone recorder in the world, but you never explained how to use it. This will surely affect your conversion and your blog is not fulfilling one important thing here: Action part.
Just writing about a software and giving a download link will not make sure that people will download everything you mentioned, they need to learn how to use it. Images and videos are the most important factor here, as they now only give them a view of what they are going to get but when they actually start using it, familiar factor will work.
Where you can see such example:
Many organization work on concept of What-How and what.. An iPhone ad is great example of this. Similarly if you land on most of the landing pages, you will notice most of the videos are created with intro of real life problem and then they either talk about product or show demo and then reveal what’s that product they are talking about.
This is not a rocket-science but a simple Marketing rule, which works in every part of your life. Specially, when it comes to creating a difference with your blog posts, this writing formula will create a huge difference.
Specially, most of content writers I have hired they straight away jump to factor what or how, and they never work on Why factor, which is the building block of your blog post. Specially when you are reviewing a product, this Why, what and how factor will create a huge difference.
Sometime, it’s not possible to combine all these three factors in one blog post, and you can always create follow-up posts to cover all the three factor. If you are into affiliate marketing, following this technique will surely triple-fold your Affiliate sales. You can see an example in two links, which I mentioned below:
- EasyWpSEO plugin : Keyword optimization plugin for WordPress
- How to configure and use EasywpSEO plugin
Now go ahead and try to implement this simple tip while writing your next blog post and notice the difference in user interaction and satisfaction.
Do you have any similar theory or pointer which you follow while writing a blog post? Do share it via comment. Also, if you find this article useful, don’t forget to share it on Facebook and Google plus.