Recently, I was testing out a squeeze page and it was converting at a whopping 77%! I want to go through the dynamics of the page and explain why it did so well.
Firstly though, I want to note that when I say “squeeze page” I am referring to the page in which a user is given the choice to opt-in to your subscriber list for a free offer. Okay, let’s get started.
Leave Them No Choice
When your driving traffic to a squeeze page you don’t want to give options to your visitors. You want to leave them with no choice. Either sign up to your list, or leave – that’s it. Your squeeze page should not link out to any other site, nor should it have any other function. Opt-In or leave.
Attention Grabbing Headline
Your headline is perhaps the most important part of your squeeze page. If your headline is boring your visitors will quickly flee your page. You need to make your headline attention grabbing. It’s got to grab your visitors by the back of the head and force them to read the rest of your page.
Your headline should outline your “big promise.” You need a big promise to get users to opt-in. You need to make the visitor go “Whoa!” otherwise they will leave your page. A great tip I picked up from the Warrior Forum is to write out 30 headlines then choose the best one.
I made my bullet points directly under my headline. I wanted to keep my squeeze page very short, and it proved to help conversion rates. Putting your bullet points right under your headline keeps the “Whoa!” factor flowing through the visitors brain the whole time they are on the page.
Your bullet points should focus on the benefits the user will receive when they use your product. It’s better to outline the benefits they may get, rather than what is actually in the product.
Call To Action
Right under my bullet points I had a strong call to action. I outlined that the user should enter their information below, I informed them I was giving away a free E-book, and reminded them of the benefits they would receive. Right under that I had the opt-in form where they would put in their details and click “Sign Up Now!”
All of the elements combined brought my conversion rate up to a staggering 77%. I’m sure that if applied correctly anybody can bring up their conversion rates. Just remember these four elements: leave them no choice, attention grabbing headline, bullet points, and strong call to action.
Do let us know about your success story with your squeeze page!
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