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Why I Couldn’t Care Less About Content Theft

Why I Couldn’t Care Less About Content Theft

I recently read a guest post on here by Oliver, who was getting infuriated by other people stealing the content he had written and posting it on their site. This is an issue I have come across and even written about before and I wanted to respond with my own guest post on this site to explain why I personally don’t care about content theft and why others shouldn’t either.

Snowboard Jacket post 300x275

Google Knows It’s Duplicate

Five years ago Google was pretty good at establishing what content is unique and what content was duplicate, and it’s only got better since. It looks at loads of factors to determine who should be credited with true ownership of the copy and simply removes scraped versions from its index or drops them down the rankings below the original. In all my years of blogging I have never had scraped content ranking above my original versions, and the chance of this ever happening will continue to get slimmer.

I Get Backlinks

I actually like my content being scraped because more often than not I gain backlinks because of it. I always include some internal links in my blog posts, not only to help internal link power but also to ensure that if my content does get scraped, I stand a chance of getting a nice anchor text backlink to my site. Of course a lot of content thieves will strip the links about, by many use auto scraping robots which leave the links in. Happy days.

I Get Traffic

Not only do I get backlinks from others taking my content, but I also stand a chance of getting some traffic out of it as well. There is a possibility that some people will find my content on someone else’s site, either by browsing around their site or by following links on referring sites to the stolen content. Now, I tend to write about topics closely related to what my site is about (as most people do), so if people find the content and then search for more information about what I am writing about, there is a strong chance they will land right on my site. Let me explain using an example.

1. An internet user finds my article about ‘The Latest Snowboards on The Market’ on another site whilst browsing around it.
2. They are interested by what they are reading and decide to search in Google the name of one of the snowboards or just the term “snowboards” in fact.
3. Because I rank well for terms related to the article, there is a chance I will gain even more search engine traffic.

These are the main reasons I don’t think you should get worked up about people stealing your precious content and instead you should be flattered and happy you might get something out of it.

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    TA

    { 6 comments… add one }

    • Nihar

      You are one of the first person who is not too bad about it. But, you have shared all the points as to why you don’t care.

      Thanks for sharing your insight.

      As you said, Recently it happened. somebody scrapped my post but didn’t remove the internal link. It was as is and it got me few hits.

      Reply
    • tushar

      looks like your different point of view has generated a heated arguement here…anyways nice observation buddy

      Reply
    • C

      are you a fool?

      Even if you site ranks higher then there, they still receive clicks for you content.

      auto scrapper remove link “if they didn’t it wouldn’t be scrapped”

      If someone is looking for more info after reading a stolen article and wants to google, guess what, if you article was the first article they wouldn’t have to, they would already be on your blog.

      Content thieve steal for one reason to capture Adsense revenue off other people’s work “Your work, and your earned Adsense clicks”

      if you’re cool with that, then please send me some link to your top blogs so i can steal all your traffic.

      Also you forgot to mention, More copies mean more competition for you in the SERP “competing against your own content LOL”

      Also Google hasn’t gotten that smart. from ready you post i can assume your blog doesn’t make any real money.

      My blog make money and i can track dollar per month, per page. One page makes over $60 per month by it’s self “all from organic traffic”
      If someone were to copy that page and the amount dropped to 20 I would be very concern “this have happened to me before”

      Use copy sentry or any other content scraping tool to protect you blog, your income, and you ranking.

      thanks,

      Reply
      • Duncan

        Hi “C”,

        Firstly, please don’t call me a fool, there is no need for name calling. I’m happy to respond to your points though:

        “Even if you site ranks higher then there, they still receive clicks for you content” –

        If a searcher felt the need to click on the second or third ranked site after reading your content, these clicks would have gone to someone else anyway, so that’s no skin off your nose.

        “If someone is looking for more info after reading a stolen article and wants to google, guess what, if you article was the first article they wouldn’t have to, they would already be on your blog” –

        If you actually read my post properly you would see that I referred to people who had reached the stolen content via referral from another site or from browsing the blog that stole the content (i.e.not from search engines)

        “More copies mean more competition for you in the SERP “competing against your own content LOL” –

        This is the same as your first point, and my answer is the same

        “from ready (I assume you meaning reading) you post i can assume your blog doesn’t make any real money.” –

        Never assume anything

        Reply
    • Raj

      Duplicate content always sucks…..I earlier use to copy but until i came to know about a important factor seo

      Reply
    • Anubhab

      Great info. It would be very great if you could let us know, the method you are taking to inject link in your content. I am aware it could be done manually, but would be much easy if any such plugin is available. thanks in advance

      Reply

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